#Belgrade2020

Wrestling to Organize 'Individual World Cup' In Lieu of 2020 World Championships 

Tuesday, November 10, 2020 - 19:17 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) -- After not reaching the criteria defined by the United World Wrestling Bureau in June to host a 'World Championships, the decision was made Tuesday to organize an “Individual World Cup” as substitute event. 

National Federations had been given until Thursday, November 5th to confirm their interest in participating at the 2020 World Championships. UWW had set a benchmark requiring that at least 8 of 10 of the top nations from the 2019 World Championships, and 70% of total athletes, participate in 2020. With many nations reinstating travel restrictions in response to COVID-19 the participation hurdles were not met. 

“We want to see our athletes compete again on the mat. It’s important to our organization and we are committed to providing them an opportunity,” said United World Wrestling president Nenad Lalovic. “There are real challenges to overcome, but we are working together to find a safe and acceptable format where our top athletes can compete in a world class event.” 

The “Individual World Cup” will be held in Belgrade with final confirmation of dates expected in the coming days. The event will include a prize pool of 300,000 CHF spread evenly across the 30 weight categories.

The Ordinary Congress and elections have been postponed to 2021, but the World Wrestling End of Year Conference will be organized as a virtual event.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.