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Krasnoyarsk to Host 2022 World C’Ships; Bureau Adds Age and Term Restrictions

Saturday, September 14, 2019 - 05:39 By United World Wrestling Press

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NUR-SULTAN, Kazakhstan (September 14) – The United World Wrestling bureau passed a series of decisions yesterday during a meeting before the start of the 2019 Senior Wrestling World Championships at the Barys Arena in Nur-Sultan.

Topping the outcomes was the selection of Krasnoyarsk as host of the 2022 Senior Wrestling World Championships. The Russian city is well known to wrestling fans as host city of the prestigious Ivan Yaryiguin Invitational held each January in memory of the two-time Olympic champion.

The 2022 championships will be Krasnoyarsk’s first time hosting the combined world championships and the first world championships since the Siberian city welcomed men’s freestyle in 1997.

The bureau also named several cities as hosts for the 2021 season, highlighted by Guatemala City (Pan-Am) and Katowice (Europe) each set to be senior-level hosts of the continental championships. The Russian city of Ufa was also named the host of the Junior World Championships and Belgrade as host the U23 World Championships.

The full and updated calendar of events can be found at www.unitedworldwrestling.org/events.

In a move meant to better align with established Olympic norms Bureau members approved limiting the age of Bureau members to 75 years old and the term of president to two (2) six-year terms. For consistency across the organization, the bureau also approved a limitation on the term of continental presidents, who may now serve no more than three terms of four years each.

Changes to the UWW constitution require the affirmation of the Congress which will take place in fall of 2020.

In addition to host city allocations and self-governance the bureau also approved the nominees for the 2020 Hall of Fame ceremony in Tokyo.

Saori YOSHIDA (JPN) a three-time Olympic champion, Olympic silver medalist and 13-time world champion was nominated to the Hall of Fame in the “Legend” category. She will be joined by former teammate, Olympic champion and eight-time World Champion Hitomi OBARA SAKAMOTO (JPN) who looks to enter the Hall of Fame as a member of women’s wrestling.

The men’s freestyle nominations included twin brothers John PETERSON (USA) and Ben PETERSON (USA). The Peterson’s each won Olympic gold, Olympic silver, world silver and world bronze.

In Greco-Roman, Gheorghe BERCEANU (ROU) - who won Olympic gold, Olympic silver and was a two-time world champion - was nominated alongside Olympic and world gold medalist Pertti UKKOLA (FIN).

Mr. MOLINA (CUB) was nominated as a referee and Yuri SHAKHMURADOV (RUS) as a coach.

Mr. Shakhmuradov was also added to the Women and Sport commission.

The 2019 Senior Wrestling World Championships begin at 11am local with action in four Greco-Roman weight categories. Semifinals will begin at 6pm local.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.