#UnitedWorldWrestling

UWW adopts Sustainability Charter, reinforces core statements

Thursday, June 29, 2023 - 15:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 28) -- United World Wrestling announced the adoption of its Sustainability Charter and new core statements that will guide the organization's future endeavors.

UWW remains committed to its mission of leading the growth of wrestling, competitive and recreational, in all its styles around the world, while striving to be globally recognized as an inspiring, innovative, and leading Olympic federation.

UWW's core statements, including its mission, vision, and values, represent the organization's fundamental beliefs that drive its decisions and actions.

Unity stands at the forefront, as UWW champions respect, belonging, and cooperation among its members. Integrity is paramount, with UWW emphasizing trustworthiness, accountability, and ethical conduct in all aspects of its operations. Finally, resilience fuels UWW's determination to overcome challenges through hard work and discipline, leading to success for the wrestling community.

In line with its dedication to a sustainable future, UWW has introduced its Sustainability Charter. This comprehensive framework is designed to promote sustainable practices, events, and approaches that contribute to wrestling's global development while addressing the world's pressing challenges. The Sustainability Charter encourages UWW and its affiliated national federations to adopt realistic and feasible approaches to support a more sustainable environment.

The principles outlined in UWW's Sustainability Charter encompass a range of sustainability practices within the sport of wrestling. These include initiatives focused on transportation, waste reduction, energy conservation, water preservation, and actions promoting social and economic sustainability.

By fostering awareness of climate and environmental issues, UWW aims to ensure the practice of wrestling for future generations amidst the challenges of climate change, economic crises, and geographic disparities that affect the global wrestling community.

UWW's commitment to sustainability aligns with the United Nations Sustainable Development Goals (SDGs), serving as a catalyst for change in several key areas.

Among these, pursuing the SDG 4: Quality Education, UWW strives to provide access to wrestling through grassroots and school programs while offering continuous education opportunities for coaches, referees, and administrators in close collaboration with national federations and stakeholders.

Under SDG 5: Gender Equality, UWW has integrated gender equality programs into its 2022-2026 Strategy, promoting equal opportunities and representation within the sport.

By adopting the Sustainability Charter and aligning with the SDGs, UWW showcases its dedication to sustainability, ensuring the practice of wrestling for future generations while contributing to a more sustainable world.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.