#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Tuesday's U23 World Championship semifinals set

Tuesday, October 24, 2023 - 08:34 By Eric Olanowski

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TIRANA, Albania (October 24) --- Welcome back to Tirana for the second day of freestyle action at the 2023 U23 World Championships. Tuesday's qualification-semifinal action will include 57kg, 65kg, 70kg, 79kg and 97kg. 

Stars in Action (Tuesday):
79kg - Vladimeri GAMKRELIDZE (GEO) - '22 U23 world champion, '23 senior world silver
57kg - Bekzat ALMAZ UULU (KGZ) - '22 U23 world bronze 
92kg - Islam ILYASOV (AZE) - '22 U23 world bronze

Semifinal matches as they come in:
57kg
Munkh Erdene BATKHUYAG (MGL) vs. Manvel KHNDZRTSYAN (ARM)
Bekzat ALMAZ UULU (KGZ) vs. Nachyn MONGUSH (AIN)

65kg
Kumar MOHIT (UWW) vs. Ibragim Charaputinovitch IBRAGIMOV (AIN)
Ziraddin BAYRAMOV (AZE) vs. Goga OTINASHVILI (GEO)

70kg
Inalbek SHERIEV (AIN) vs. Douglas Weber ZAPF (USA)
Giorgi ELBAKIDZE (GEO) vs. Yoshinosuke AOYAGI (JPN)

79kg
Ashraf ASHIROV (AZE) vs. Shamsat TAIR (KAZ)
Dzmitry DZENISENIA (AIN) vs. Magomed MAGOMAEV (AIN)

97kg
Isaac Whitman TRUMBLE (USA) vs. Sergey SARGSYAN (ARM)
Sahil SAHIL (UWW) vs. Radu LEFTER (MDA)

15:14: Ziraddin BAYRAMOV (AZE) and Brock David HARDY (USA) are in a tight race over on Mat B. Bayramov was up 4-2, shot a head outside single, and exposed Hardy twice, extending his lead to 8-2. The American corner challenged one of the exposures, sending it to referee review. 

After review, the call on the mat was reversed, but it didn't matter. Bayramov went on to score eight additional points in the final minute, grabbing the semifinal berth with a 14-11 win.

14:36: Sorry for the delay as I was working out some technical issues. I'll be posting the semifinals as they come in. 

14:24: This'll be the last 1/8 final match before we roll into the quarterfinals.

14:14: Below, you'll find the 35-point match between Aden SAKYBAEV (KGZ) and Frederik NORTJE (RSA) that I was talking about earlier. Watch and enjoy!

13:56: Nachyn MONGUSH (AIN) continues to roll through the 57kg field, scoring a 7-1 win over Yerassyl MUKHTARULY (KAZ) in the 1/8 finals.

13:41: In the battle of U23 world champs, four takedowns--one in the first and three in the second--propelled Magomaev past Gamkrelidze.

13:14: Defending champion Vladimeri GAMKRELIDZE (GEO) will make his '23 U23 world debut on Mat C next. He'll wrestle '21 U23 world champion Magomed MAGOMAEV (AIN).

13:02: Ibragim IBRAGIMOV (AIN), the ’22 Russian National champion and ’23 Russian National silver medalist, picked up a 10-0 first-round win over Khamzat ARSAMERZOUEV (FRA). He’ll wrestle Abdullah TOPRAK (TUR) in the 65kg 1/8 finals on Mat B in about an hour.

12:26: I've been around the sport for a long time, and I don't think I've ever seen one individual score 24 points in a six-minute bout, but Aden SAKYBAEV (KGZ) just did so against Frederik NORTJE (RSA). The pair combined for 35 points, trading blows back and forth in their qualification-round meeting, but it was Sakybaev who ultimately came out on top, 24-11.

12:03: Although he's not a world medalist just yet, Nachyn MONGUSH (AIN) is a guy we'll be keeping an eye on today. He's a guy who has been working his way into the second tier of 57kg guys on Russia's depth chart. In 2021, he fell to Olympic champion Zaur UGUEV in the Russian National finals, which helped book his ticket to the post-COVID European Championships in Warsaw. In Poland, he reached the gold-medal bout but fell to Turkiye's Suleyman ATLI and settled for silver.

Today, Mongush opened up his day with a 10-0 win against Luka GVINJILIA (GEO).

11:47: That's what wrestling fans pay to see. I'll have the match up shortly, but Sagar JAGLAN (UWW) and Eugeniu MIHALCEAN (MDA) just combined for 28 points, with the United World Wrestling athlete coming out on top, 16-12.

11:19: The biggest star that we'll be watching today is Georgia's budding star Vladimeri GAMKRELIDZE (GEO), who returns to the U23 World Championships looking to defend his title from a year ago.

Since winning that U23 world title, Gamkrelidze has really emerged as one of wrestling's brightest young stars will loads of potential. Fellow Georgian great Geno PETRIASHVILI (GEO) told me in our hotel lobby at the World Championships, "This guy is going to be great. He's good right now, but ge needs to have confidence in his wrestling--then he will be great."

Here's Gamkrelidze's resume over the last year:
- '23 Zagreb Open Ranking Series bronze 
- '23 Kyrgyz Ranking Series gold 
- '23 Hungarian Ranking Series silver 
- '23 Senior world silver 

11:13: This will be our final repechage bout of the morning, and we'll get back to championships action.

10:30: Good morning again, wrestling fans. We're going to run through some repechage bout before welcoming in today's competitors. It should take another half hour or so.