#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

UWW conducts pilot coaching course in Nigeria

Tuesday, October 24, 2023 - 08:02 By United World Wrestling Press

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YENAGOA, Nigeria (October 23) — After its success on the mat, Nigeria is leaving no stone unturned to grow wrestling off the mat as well.

United World Wrestling organised a Level 3 Coaching Course, approved by IOC, in Yenagoa, Bayelsa from October 15 to 19 after a Level 1 Training course.

Of the 21 participants, 18 completed the training process which took place at the national wrestling center located in Bayelsa. This center which is renowned for producing Nigeria’s best wrestlers including Tokyo Olympic silver medalist Blessing OBORUDUDU (NGR) and multiple time world medalist Odunayo ADEKUROYE (NGR).

The training, organised with the collaboration of the Nigerian Olympic Committee and the Nigerian Wrestling Federation, was an opportunity for the participants to achieve their maximum potential performance with applications of international guidelines and aiding Nigerian wrestlers in reaching their peak.

President of Nigeria Wrestling Federation Daniel IGALI stressed on the impact the training course will have on the coaches and referees, as well as the wrestlers.

"I must thank the IOC, UWW and the NOC as this is massive. As you know, the coaches and referees determine outcome of every federation,” Igali said. “I'm glad we now have Level 3 accredited coaches in Nigeria which means the level of instruction is going to be higher and I believe heading into Paris 2024 the contingent will be better prepared."

coaching

Three experts, fluent in various languages, were designated for this pilot project. The experts included lead Educator Vincent AKA, covering four languages (English, French, Spanish and Russian), second educator and coach Zac DOMINGUEZ and a third educator Ahmed KEDRI, who constantly supervises and supports all Arabic speaking countries.

"They will soon be great coaches,” Dominguez said of the participants. “All came with an open mind to learn. But wrestling is like a marathon and it's going to be a journey, so they'll have to keep learning and improving."

The content of the course were designed to best fit the participants by UWW Education Manager Zach ERRETT. The Level 3 Course focuses on Periodization and Building a Coaching Philosophy. Both of these topics are important for the development of coaches and to better develop the training.

Given the success of wrestling in Nigeria, Nigeria Olympic Committee President Tony NEZIANYA explained that selecting the wrestling federation for this training was a no brainer.

"We're pleased to organize the course because we have evaluated all the sports in Nigeria and thought that wrestling has best opportunity of making us proud and giving us that prestigious Olympic gold medal,” Nezianya said. “The wrestling federation has been impressive and winning a lot of medals and we think they deserve to have this course."

coaching

Kedri also explained the significance of the course for Nigeria and the growth of wrestling in the country.

“This course is very important for wrestling in Nigeria because it's a perimeter to empower their learning and I commend them for their active participation,” he said.
 
Oyinbrakemi KING, a trainee who attained the Level 3 IOC licence, expressed joy and gratitude.

"I'm short of words but I'm very happy,” King said. “I want to thank the president of the federation for providing us with a beautiful facility that made it possible for the instructors to come to Nigeria. I promise that we will continue to work hard and improve.”