TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleTirana

Jamalov loss, historic Olympic medal for Albania, defensive style: Valiev opens up to UWW

By Vinay Siwach

TIRANA, Albania (October 21) -- Cherman VALIEV (ALB) sits in the 'VIP Lounge' of the Feti Borova Sports Hall in Tirana on the sidelines of the U23 World Championships. He certainly is a very important person in Albania. At the Paris Olympics in August, Valiev won the bronze medal in the 74kg weight class, becoming Albania's first-ever Olympic medalist in any sport.

Two months later, he has had time to reflect on his Paris Olympic campaign, the controversial loss against Razambek JAMALOV (UZB), and is preparing for the new season, in which he wants to avenge that loss against Jamalov.

United World Wrestling caught up with Valiev on the sidelines of the U23 World Championships. Excerpts from the interview:

Chermen VALIEV (ALB)

- Reflecting on his bronze medal at the Paris Olympics

Valiev: It’s a dream for every athlete to compete at the Olympic Games. As for me, I was able to win a medal. It’s a historic medal for Albania, the first one ever in any sport. It’s a great honor for me that I was able to live up to their expectations. When I joined the national team, they believed in me. I am glad that I could meet their expectations.

I was given an apartment in Albania for winning the Olympic bronze. I am very grateful that they value the athlete’s hard work. I was given prize money as well. Sometimes people on the streets in Albania would come over and ask for a photo. It’s really nice and it motivates me to continue giving my all to show the best results. 

I realize that I’ve won a medal at the Olympic Games. This motivates me to keep working even harder. Time flies quickly, and before you know it, the next Olympic Games will be here.

Chermen VALIEV (ALB)

- Experience at the Paris Olympics

Valiev: I think I gave my all in those two days and did everything I could. I wrestled with all my strength and did my best on the mat. As I said before, I had four matches in Paris, and I won all four of them. To this day, I have been reviewing the matches and I believe that I won without any doubts. If there was any other wrestler in my position he would defend when leading the match. I wasn’t fleeing the mat, I was just defending and this is within the rules.

[In the bronze medal bout], I was emotionally motivated to avenge that loss in Istanbul [at the World Olympic Qualifier]. It was crucial for me at that time to prove that I was better than him, and I was very determined and focused on that match. So, I convincingly defeated Viktor with a score of 6-2 in Paris.

Chermen VALIEV (ALB)

- On his return to Ossetia after Paris Olympics

Valiev: I was welcomed very well in Ossetia as if I was an Olympic champion. I received a lot of support, people were saying that I was their Olympic champion. Even many people not from Ossetia, but from other regions were saying that they saw everything and that I was an Olympic champion for them. It’s very pleasing for me to be appreciated that way.

- On his wrestling style

Valiev: I am not going to change anything in my style. If you don't defend in wrestling, you will give up points. I defend and attack at the same time, scoring points. After all, I win matches somehow. If I didn’t attack, the referees wouldn’t give me points. As I said before, I will try to take the lead in order to avoid such situations in the future. I haven’t really noticed anyone saying that I have a passive wrestling style. I don’t know how to explain it, but as soon as I feel the referee is about to give a passivity point, I always try to change the course of the match. 

I don’t usually prepare for any specific wrestler. I just do my job. I have a plan in my head, I watch their matches, and I know their strengths and weaknesses. For example, if I know he has a signature move, I try not to get caught for that. Sitting and watching the matches of my opponents all day long isn't something I do.

Chermen VALIEV (ALB)

- On growing up with wrestling

Valiev: Wrestling is the number one sport in Ossetia. In my hometown Ardon, there was just wrestling and football. My elder brother started wrestling first. All our family is into it. My father used to wrestle as well. There are three kids in the family. My brother, sister and myself. I started wrestling when I was eight years old. My dad was wrestling only when he was at school, but my elder brother still trains, he sometimes competes at the local tournaments and finishes on the podium. So there was no choice. I liked playing football as well, but up until now, I do freestyle wrestling. When I was wrestling at the cadet level, I started showing some good results, I started going here and there to the training camps and competitions. I really loved that atmosphere of traveling to different places and meeting new people. So, I couldn’t give it up.

When I was a kid, the coaches were telling me that I was talented and that I had to train hard, but it wasn’t something like being a wonder kid or someone very special.

- On his idol Kudukhov

Valiev: I always wanted to be like Besik KUDUKHOV. I always tried to copy his wrestling style, his moves and his throws. He was super-fast and I really copied him, but only when I was a child. Over time I’ve got my own style and technique. It’s difficult to be as fast as he was. I got the chance to train with Besik only once. It was two days before he died. Up until now, people keep saying that he was a very well-mannered, decent man. He was not just a good wrestler, but also a very kind person. 

- On his return to competition next year

Valiev: My next tournament will be a Ranking Series here in Albania. When I step on the mat, the number one priority for me is to win the match. Of course, the Olympic medal gives me more confidence and status, but the medal won’t wrestle for me. So, I have to do my best to win the match.  

I have learned a little bit of the Albanian language, I really want to improve on that. But I need to start with English first.

(Translation by Karina Mirzoian)