TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleTirana

Breaking down freestyle battles at World Championships for Non-Olympic weights

By Vinay Siwach

TIRANA, Albania (October 15) -- Six months ago, no one had the Sadulaev-Taylor-Ghasempour three-way battle for world title on their bingo card. But it is about to go down in Tirana.

The World Championships in non-Olympic weight classes is returning after eight years. Despite the fact that none of the Paris Olympic participants were allowed in the tournament, it still has a host of stars hoping to become world champions.

Abdulrashid SADULAEV (AIN), a two-time Olympic and five-time world champion, did not participate in the Paris Olympics and is going down a weight class to 92kg in a bid to earn his sixth world title. Three-time world champion David TAYLOR (USA) jumped from 86kg to 92kg in a bid to compete at the World Championships. He now gets a shot at Sadulaev. Two-time world champion at 92kg Kamran GHASEMPOUR (IRI), who has been moving up and down in weight classes, has somehow been made the challenger.

Ghasempour participated in the 97kg weight class in the Zagreb Open but lost to Kyle SNYDER (USA). He was in line for Iran's 86kg spot for Paris but later opted out of a trial against Hassan YAZDANI (IRI).

Sadulaev lost a bout for the second time in his career and first in six years when he lost to Akhmed TAZHUDINOV (BRN) at the 2023 World Championships. Taylor lost to Aaron BROOKS (USA) in the U.S. Olympic trials and Ghasempour barely scraped through in the trials for the world team in Iran.

Yet, the three will be the favorite for the gold medal and it will only be a surprise if any of them miss out on the podium in Tirana.

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) is eyeing his seventh world title. (Photo: United World Wrestling / Kadir Caliskan)

Six-time world champion Jordan BURROUGHS (USA) is also chasing history. If he wins, he will win his seventh world title, making him the most successful American wrestler at the World Championships. He missed out on competing at the 2023 World Championships but stormed back in 2024, winning the trial in the United States.

But his path to gold won't be an easy one. Two-time U23 world champion Magomed MAGOMAEV (AIN), former world silver medalist Avtandil KENTCHADZE (GEO), three-time world medalist Mohammad NOKHODI (IRI) and Asian champion Kota TAKAHASHI (JPN) are also in the fray.

Nokhodi and Burroughs have wrestled in two back-to-back World Championships finals with the latter winning both. But Burroughs suffered his first loss to an Iranian in 2022 when Ali SAVADKOUHI (IRI) defeated him at the World Cup and Nokhodi will draw confidence from there.

All the big names will be looking to hand Burroughs his first World Championships loss since 2019.

Vitali ARUJAU (USA)Vitali ARUJAU (USA) is the defending world champion at 61kg. (Photo: United World Wrestling / Kadir Caliskan)

Another Olympic champion eyeing a world title will be Zavur UGUEV (AIN) as he last won the second of two titles in 2019. Uguev won gold at the Tokyo Olympics at 57kg but finished fifth at the 2023 World Championships. He will be at 61kg in Tirana hoping to deny defending world champion Vitali ARUJAU (USA) a second world title.

Arujau won his first world gold medal in 2023 by beating Abasgadzhi MAGOMEDOV (AIN) in a tense final. He won the team trials in the U.S. to confirm his name for the World Championships in Tirana.

An interesting name entered is Azamat TUSKAEV (SRB). The former European champion will turn out for Serbia at 61kg but it is unlikely that he will be challenging for gold.

Masanosuke ONO (JPN), however, can be a big threat for the gold medal given his style and pace of wrestling. He rocked the competition at the U20 World Championships last month and won gold at 61kg. It will be interesting to see how he fares at his first senior World Championships.

Asian Championships silver medalist UDIT (IND) and Taiyrbek ZHUMASHBEK UULU (KGZ) have some good wins under their belts over the past two years and they would like to make a mark in Tirana.

Inalbek SHERIEV (AIN)Inalbek SHERIEV (AIN) and Yoshinosuke AOYAGI (JPN) wrestled in the U23 World Championships final last year. (Photo: United World Wrestling / Kadir Caliskan)

U23 world and European champion Inalbek SHERIEV (AIN) will be making his senior international debut at 70kg in Tirana and will be the favorite to win the gold medal. However, the field has other top contenders like Amirmohammad YAZDANI (IRI), Yoshinosuke AOYAGI (JPN) and James GREEN (USA) among others.

Yazdani lost the final at 70kg last year to Zain RETHERFORD (USA) but will look to make amends this year. He won the Asian Championships over Aoyagi in a high-scoring final. Yazdani's 13-9 win over Aoyagi was not convincing and the Japanese will look to change the result if the two meet in Tirana. Aoyagi was in the final against Sheriev but dropped the final 9-3. He finished eighth at the World Championships in 2023.

Former U20 world champion for Iran, Peiman BIABANI (CAN) will be turning out for Canada. He finished second at the Pan-Am Championships and the World Championships will be a big test for him. 2023 bronze medalist Ramazan RAMAZANOV (BUL) will look to change the color of his medal this year.