china, Women's Wrestling, japan women's wrestling, wrestling, United World Wrestling, asian championships, asia wrestling, Taiwan, chinese taipei

China Wins Women’s Team Title as Japan Stumbles

By Tim Foley

Team Japan headed into Saturday night’s finals at the Asian Junior Championships in Taiching, with three chances for gold, but when the curtain came down on the night’s finals world’s most dominant women’s wrestling nation would be left holding a trio of silver medals.

The gold medal finals kicked off at 48kg where Chihiro SAWADA (JPN) seemed to have the upper hand on China’s Jiang ZHU (CHN) late into the second period, holding steady with a 2-0 lead and controlling the tie-ups. But the Chinese wrestler closed the distance and kept up her attacks to find a high double leg late to snag the equalizing takedown. After a scramble and challenge by Sawada the final score tallied, 4-2 in favor of Zhu.

The two nations battled again in the 55kg final with Jing LIANG (CHN) taking on Tomoha UCHIJO (JPN) in a thrilling back-and-forth contest. The match got off to a slow and defensive start, but in the second period Liang and Uchijo traded takedowns, turns and lifts for a total of three lead changes. Liang sealed the match late with a late hi-crotch and lift for two that sealed China’s second gold medal of the night.

Japan’s final hope for gold came with Misuzu ENOMOTO facing off against Aina TEMIRTASSOVA of Kazakhstan. The taller Temirtassova had spent the day throwing her opponents and off the whistle pummeled in for position. Enomoto staved off the Kazakh’s attack for the first period, but in the second Temirtassova managed to launch Enomoto for a 4-1 lead.

The Japanese middleweight fought back, striking on an outside single to make the match 4-3 heading into the final minute, but Temirtassova held strong, winning the match 5-3 and keeping Team Japan off the top of the podium.

Tsetsegbayar BYAMBADORJ (MGL) took the 72kg final over Chuchu YAN (CHN) via forfeit.

China took the team title with 73 points followed by Japan with 56 and India with 52.

Mongolia Goes One for Two in Freestyle Finals

They might have been the smallest competitors, but Nasanbuyan NARMANDAKH (MGL) and Darkhan KALKENOV (KAZ) provided giant action during the 50kg finals Saturday night in Taichung. The pair combined for more than 30 points in one of the most awe-inspiring and energetic displays of offense this year.

After six minutes of throws, trips, takedowns and reversals it was Narmandakh who would prevail 17-13.

At 120kg Khasanboy RAKHIMOV (UZB) cemented his position as world’s best heavyweight prospect with a crushing thirty second pin against Mongolia’s Lkhagvagerel MUNKHTUR. The Uzbek bruiser is expected to compete at the Junior World Championships this August in Finland.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.