Development

Wrestling's Niamkey Named Chair of ASOIF Sports Development and Education Group

Wednesday, May 29, 2019 - 19:26 By United World Wrestling Press

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Experts from 28 International Federations (IFs) governing summer and winter Olympic sports and representatives from the International Olympic Committee (IOC) gathered this week at the seventh edition of ASOIF’s Sports Development and Education Forum (ASDEG Forum). The event was held on 28 and 29 May 2019 at the International Basketball Federation (FIBA) headquarters in Mies, Switzerland, led by the ASOIF’s ASDEG Consultative Group.

The group shared best practices of their e-learning programmes for education of anti-doping, pathway to international competitions and athlete’s safeguarding and welfare. The International Judo Federation and International Tennis Federation provided updates of their online academies which offered extensive online resources to educate and support their athletes and coaches. The IFs also exchanged thoughts of how to help their National Federations (NFs) grow into their sports. The FIBA presented its dedicated project to transfer knowledge and optimise investment to the NFs.

With the Tokyo 2020 Olympic Games on the horizon, the International Hockey Federation shared its approach to ensure a legacy for next year’s Games. The group explored a collective action plan to be implemented in this regard with close cooperation between the IOC, ASOIF and IFs. In view of the Youth Olympic Games 2022 to be held in Dakar, Senegal, a representative from OlympAfrica Foundation attended the meeting to share their activities of youth and grassroots development in African countries and proposed practical solutions to tackle logistic issues within Africa.

Organised annually, the forum facilitates a united approach of a large number of IFs in the implementation of their projects in the fields of development and education. This allows efficiencies in terms of human and financial resources, ensures a certain consistency across the sports and thereby maximises the impact of the related IF activities overall.

The newly appointed ASDEG Chair Deqa Niamkey, UWW Development Director said on the occasion of the Forum: “I am very pleased and happy to be appointed as the Chair of the ASDEG Consultative Group. The Forum has taken the direction I always anticipated, providing a unique opportunity for the IFs to network, exchange ideas and share best practices of their development activities.”

The forum also provided for productive exchanges about defining and quantifying development and progress achieved since the last meeting. A representative from Olympic Solidarity joined in to give an update on their current activities and discuss new project ideas.

About the ASOIF Sports Development and Education Group (ASDEG)

The ASDEG was created in 2012 and is responsible for giving expert advice in the area of Sports Development and Education. The group meets twice a year and organises an annual forum for all ASOIF member IFs to coordinate their approaches and share knowledge in sports development and education.

The next ASDEG Forum is foreseen for May 2020.

Article from ASOIF.com

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.