Women's Wrestling

Wrestling Wraps Up Historic Women’s Development Camp

Tuesday, April 3, 2018 - 17:45 By Tim Foley

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TOKYO (April 2) – United World Wrestling conducted it’s largest-ever women’s wrestling development camp last week in Tokyo, with more than 160 wrestlers and coaches from 21 nations participating in the landmark camp.

“This was a major step for the sport of women’s wrestling,” remarked United World Wrestling president Nenad Lalovic. “We have been trying very hard to increase participation in events and to bring attention to our strong women. This camp was a perfect success.”

The camp followed the 2018 Women’s Wrestling World Cup in Takasaki and was sponsored by United World Wrestling. The Japanese Wrestling Federation was a key partner, helping to provide lodging, food, transportation, and instruction

“Anywhere in the world where we can come together, I think we are going to grow and we are going to grow this sport,” said Erica WIEBE (CAN). The 2016 Olympic Champion was on hand for all five days of the camp. “Wrestling, it changes lives!”

Athletes were taught new warm-up techniques, drills and spent several hours sparring. The enthusiasm and comradery expressed by the women was also conspicuous, with bouts of laughter intermingling with even the toughest conditioning workouts.

The camp featured coaching instruction with coaches from Japan, China, United States, Belarus and more. While aimed at the athletes, the coaches said they found the camp to be beneficial to their development, often learning new ways to pique the interest of their girls.

China's coaching staff has a new face in Simon ATANASSOV. The Bulgarian national recently came off a coaching stint in Azerbaijan (Photo: Max Rose Fyne)

Simon ATANASSOV, a familiar face to wrestling fans around the world, attended his first-ever camp as a member of the Team China coaching staff. Atanassov recently took up residence to Beijing after five years in Azerbaijan, where he was the head men’s and women’s wrestling coach.

“I believe all the coaches gained something from me and I gained from them. I learnt from Japan and America. We shared each other’s experience and became better coaches. This is just great! I am for the development of wrestling!”

The camp attendees also visited Tokyo as part of a group tour put together by the JWF. Wrestlers saw the site for wrestling at the 2020 Tokyo Games before being taken on a tour of popular tourist destinations.

“The Japanese wrestlers have been so open with us,” said three-time world champion Adeline GRAY (USA). “They are pulling us into activities on and off the mat, showing us what foods to eat and not to eat. How to get on and off the train. Where to shop. It’s been that social aspect along with the competition in wrestling.”

“We are all out and having fun, but we are all sore!” said Gray.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.