#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

2024 Southeast Asian Championship & Oceania Invitational (REDT): A New Era of Regional Collaboration in Wrestling

Thursday, October 10, 2024 - 13:48 By United World Wrestling Press

Share this article

CHIANGMAI, Thailand (9 October, 2024) - The 2024 Southeast Asian Championship & Oceania Invitational was a Regional Educational Development tournament (REDT), held from September 25-29 in Chiang Mai, Thailand, marked a historic moment for the sport of wrestling in the region. This event was the first in over nine years to include Oceania teams, a significant milestone that highlighted the potential for collaboration and growth between Southeast Asia and Oceania.

A total of 13 countries participated, with Southeast Asia represented by Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, and Oceania by American Samoa, Australia, New Zealand, Samoa, and Tonga. Over the five days, 284 athletes competed across three wrestling styles—Freestyle, Greco-Roman, and Women’s Wrestling—within the U15, U17, and senior age groups.

The feedback from participating teams was overwhelmingly positive. For both Southeast Asia and Oceania, the championship provided a valuable opportunity for athletes to gain crucial international exposure while competing against teams of a similar skill level. This event acted as a development springboard, allowing the athletes to refine their skills and measure their progress in a competitive yet supportive environment.

The enthusiasm from Oceania teams was particularly notable, with several expressing their strong desire to be invited back in future editions. Many teams have already committed to increasing their participation in the next event, and there is significant interest from additional Oceania nations should this tournament become a regular fixture on the calendar.

SEAWrestlers jocky for position at the 2024 Southeast Asian Championship & Oceania Invitational was a Regional Educational Development tournament (REDT). (Photo: United World Wrestling)

As we look to the future, the success of the Southeast Asian Championship & Oceania Invitational underscores the importance of fostering regional cooperation. The event has laid the foundation for further development in both regions and holds immense potential to become a cornerstone for wrestling in Southeast Asia and Oceania.

The 2024 edition was not just a competition but a powerful demonstration of unity, skill, and the collective ambition to elevate wrestling in these developing regions. The positive outcomes have set the stage for ongoing collaboration, and the prospect of even greater participation in future years is a testament to the event's success.

We look forward to welcoming even more nations and athletes as we continue to grow the sport of wrestling in Southeast Asia and Oceania.