#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

World Championships Non-Olympic Weights 2024 Entries

By United World Wrestling Press

TIRANA, Albania (October 2) -- The World Championships in Non-Olympic Weight Classes is making a return after eight years and will be held in Tirana, Albania from October 28 to 31.

The wrestlers who participated in the 2024 Paris Olympics cannot compete at this World Championships. Close to 300 wrestlers will be in Tirana competing in 12 weight classes in Freestyle, Women's Wrestling and Greco-Roman.

Freestyle competition will be in 61kg, 70kg 79kg and 92kg. Women's Wrestling will be in 55kg, 59kg, 65kg and 72kg and Greco-Roman will compete in 55kg, 63kg, 72kg and 82kg.

The World Championships will be live on uww.org and the UWW App.

Note: The entries are subject to change as a few countries are yet to hold their selections

Freestyle

61kg
Aryan TSIUTRYN (AIN)
Zavur UGUEV (AIN)
Endrio AVDYLI (ALB)
Mezhlum MEZHLUMYAN (ARM)
Nuraddin NOVRUZOV (AZE)
Christopher MERLO (CAN)
Weiyu LI (CHN)
Rabby KILANDI (COD)
Peter HAMMER CUDE (CRC)
Joshua KRAMER (ECU)
Arman ELOYAN (FRA)
Giorgi GONIASHVILI (GEO)
Niklas STECHELE (GER)
Gamzatgadzsi HALIDOV (HUN)
UDIT (IND)
Reza Hossein MOMENIJOUJADEH (IRI)
Masanosuke ONO (JPN)
Assyl AITAKYN (KAZ)
Taiyrbek ZHUMASHBEK UULU (KGZ)
Leomid COLESNIC (MDA)
Tsogbadrakh TSEVEENSUREN (MGL)
Besir ALILI (MKD)
Joseph SILVA (PUR)
Razvan KOVACS (ROU)
Azamat TUSKAEV (SRB)
Nils LEUTERT (SUI)
Tolga OZBEK (TUR)
Andrii DZHELEP (UKR)
Vitali ARUJAU (USA)

70kg
Niurgun SKRIABIN (AIN)
Magomed MAGOMAEV (AIN)
Eriglent PRIZRENI (ALB)
Arman ANDREASYAN (ARM)
Ali RAHIMZADE (AZE)
Ramazan RAMAZANOV (BUL)
Peiman BIABANI (CAN)
Shijian ZHOU (CHN)
Norvil BUKASA (COD)
Anthony WESLEY (CPV)
Akaki KEMERTELIDZE (GEO)
Manish GOSWAMI (IND)
Amirmohammad YAZDANI (IRI)
Mitchell FINESILVER (ISR)
Yoshinosuke AOYAGI (JPN)
Nurkozha KAIPANOV (KAZ)
Alibek OSMONOV (KGZ)
Nicolai GRAHMEZ (MDA)
Temuulen ENKHTUYA (MGL)
Fati VEJSELI (MKD)
Patryk OLENCZYN (POL)
Stefan COMAN (ROU)
Abdulmazhid KUDIEV (TJK)
Umut ERDOGAN (TUR)
Vasyl SHUPTAR (UKR)
James GREEN (USA)

79kg
Inalbek SHERIEV (AIN)
Orges LILA (ALB)
Chems FETAIRIA (ALG)
Arman AVAGYAN (ARM)
Orkhan ABASOV (AZE)
Khidir SAIPUDINOV (BRN)
Mihail GEORGIEV (BUL)
Adam THOMSON (CAN)
Nan CAO (CHN)
Andy MUKENDI (COD)
Zelimkhan KHADJIEV (FRA)
Avtandil KENTCHADZE (GEO)
Lucas KAHNT (GER)
Murad KURAMAGOMEDOV (HUN)
Parvinder SINGH (IND)
Mohammad NOKHODI (IRI)
RAFFAELE MATRULLO (ITA)
Kota TAKAHASHI (JPN)
Daulet YERGESH (KAZ)
Alans AMIROVS (LAT)
Traian CAPATINA (MDA)
Suldkhuu OLONBAYAR (MGL)
Ahmad MAGOMEDOV (MKD)
Andrzej SOKALSKI (POL)
Shane JONES (PUR)
Zurab KAPRAEV (ROU)
Akhsarbek GULAEV (SVK)
Magomet EVLOEV (TJK)
Ahmet YAGAN (TUR)
Valentyn BABII (UKR)
Jordan BURROUGHS (USA)
Mirzo KHAYITOV (UZB)

92kg
Yaraslau IADKOUSKI (AIN)
Abdulrashid SADULAEV (AIN)
Marjus MALKO (ALB)
Igor SARKISIAN (ARM)
Aslan ABAKAROV (AZE)
Akhmed MAGAMAEV (BUL)
Andrew JOHNSON (CAN)
Zushen LIN (CHN)
Miriani MAISURADZE (GEO)
Lars SCHAEFLE (GER)
Balazs JUHASZ (HUN)
Sandeep MANN (IND)
Kamran GHASEMPOUR (IRI)
Matthew FINESILVER (ISR)
Benjamin HONIS (ITA)
Takashi ISHIGURO (JPN)
Nurdaulet BEKENOV (KAZ)
Egzon SHALA (KOS)
Ivars SAMUSONOKS (LAT)
Domantas PAULIUSCENKO (LTU)
Ivan ICHIZLI (MDA)
Gankhuyag GANBAATAR (MGL)
Dejan MITROV (MKD)
Filip ROGUT (POL)
Samuel SCHERRER (SUI)
Batyrbek TSAKULOV (SVK)
Bekir Talip OVEC (TUR)
Illia ARCHAIA (UKR)
David TAYLOR (USA)

Risako KINJO (JPN)Former Olympic and world champion Risako KINJO (JPN) will be eyeing another world title, first since 2019. (Photo: United World Wrestling / Kadir Caliskan)

Women's Wrestling

55kg
Iryna KURACHKINA (AIN)
Olga KHOROSHAVTSEVA (AIN)
Irena BINKOVA (BUL)
Karla GODINEZ (CAN)
Jin ZHANG (CHN)
Maria BAEZ (ESP)
Tatiana DEBIEN (FRA)
Nina HEMMER (GER)
Ramona GALAMBOS (HUN)
KIRTI (IND)
Moe KIYOOKA (JPN)
Zulfiya YAKHYAROVA (KAZ)
Iulia LEORDA (MDA)
Zeltzin HERNANDEZ (MEX)
Otgontuya CHINBOLD (MGL)
Jowita WRZESIEN (POL)
Elvira KAMALOGLU (TUR)
Oleksandra KHOMENETS (UKR)
Areana VILLAESCUSA (USA)

59kg
Svetlana LIPATOVA (AIN)
Alyona KOLESNIK (AZE)
Ana PEREIRA FRANCA (BRA)
Evelina NIKOLOVA (BUL)
Laurence BEAUREGARD (CAN)
Yongxin FENG (CHN)
Elena BRUGGER (GER)
Erika BOGNAR (HUN)
MANSI (IND)
Risako KINJO (JPN)
Diana KAYUMOVA (KAZ)
Mariana CHERDIVARA (MDA)
Alejandra RIVERA ARRIAGA (MEX)
Tserenchimed SUKHEE (MGL)
Esther KOLAWOLE (NGR)
Othelie HOEIE (NOR)
Magdalena GLODEK (POL)
Kateryna ZHYDACHEVSKA (ROU)
Evelina HULTHEN (SWE)
Sevim AKBAS (TUR)
Solomiia VYNNYK (UKR)
Jacarra WINCHESTER (USA)

65kg
Veranika IVANOVA (AIN)
Valeriia DONDUPOVA (AIN)
Albina DRAZHI (ALB)
Elis MANOLOVA (AZE)
Olivia DI BACCO (CAN)
Jia LONG (CHN)
Kendra DACHER (FRA)
MANISHA (IND)
Aurora CAMPAGNA (ITA)
Eldarah BROWN (TON)
Miwa MORIKAWA (JPN)
Irina KAZYULINA (KAZ)
Elma ZEIDLERE (LAT)
Alexis GOMEZ (MEX)
Enkhjin TUVSHINJARGAL (MGL)
Natalia KUBATY (POL)
Kateryna ZELENYKH (ROU)
Duygu GEN (TUR)
Iryna BONDAR (UKR)
Macey KILTY (USA)

72kg
Anastasiya ZIMIANKOVA (AIN)
Vusala PARFIANOVICH (AIN)
Thamires MARTINS MACHADO (BRA)
Aleah NICKEL (CAN)
Qian JIANG (CHN)
Rosie TABORA (COD)
Adela HANZLICKOVA (CZE)
Pauline LECARPENTIER (FRA)
Noémi SZABADOS (HUN)
BIPASHA (IND)
Ami ISHII (JPN)
Zhamila BAKBERGENOVA (KAZ)
Emilia CRECIUN (MDA)
Bolortungalag ZORIGT (MGL)
Alexandra ANGHEL (ROU)
Tindra SJOEBERG (SWE)
Nazar BATIR (TUR)
Anastasiya ALPYEYEVA (UKR)
Kylie WELKER (USA)

Greco-Roman

55kg
Emin SEFERSHAEV (AIN)
Bajram SINA (ALB)
Manvel KHACHATRYAN (ARM)
Eldaniz AZIZLI (AZE)
Stefan GRIGOROV (BUL)
Haifeng ZHANG (CHN)
Giorgi TOKHADZE (GEO)
SANJEEV (IND)
Poya DAD MARZ (IRI)
Kagetora OKAMOTO (JPN)
Amangali BEKBOLATOV (KAZ)
Ulan MURATBEK UULU (KGZ)
Artiom DELEANU (MDA)
Denis MIHAI (ROU)
Servan CINAR (TUR)
Koriun SAHRADIAN (UKR)
Brady KOONTZ (USA)

63kg
Hleb MAKARANKA (AIN)
Sadyk LALAEV (AIN)
Jurgen UKU (ALB)
Hrachya POGHOSYAN (ARM)
Nihat MAMMADLI (AZE)
Abu AMAEV (BUL)
Haodong TAN (CHN)
Stefan CLEMENT (FRA)
Leri ABULADZE (GEO)
CHETAN (IND)
Iman Hossein MOHAMMADI (IRI)
Ayata SUZUKI (JPN)
Yerzhet ZHARLYKASSYN (KAZ)
Dastan KADYROV (KGZ)
Munthir JANDU (KSA)
Aleksandrs JURKJANS (LAT)
Vitalie ERIOMENCO (MDA)
Michal TRACZ (POL)
Servet ANGI (TUR)
Oleksandr HRUSHYN (UKR)
Ildar HAFIZOV (USA)

72kg
Mikita MURASHKA (AIN)
Aslan VISAITOV (AIN)
Gjete PRENGA (ALB)
Hayk MELIKYAN (ARM)
Ulvu GANIZADE (AZE)
Ivo ILIEV (BUL)
Ji LENG (CHN)
Reangan NDOMBASI (COD)
Dominik ETLINGER (CRO)
Mikko PELTOKANGAS (FIN)
Ibrahim GHANEM (FRA)
Otar ABULADZE (GEO)
Michael WIDMAYER (GER)
Amadeusz VITEK (HUN)
Ankit GULIA (IND)
Mohammadreza GERAEI (IRI)
Kensuke SHIMIZU (JPN)
Meiirzhan SHERMAKHANBET (KAZ)
Yryskeldi KHAMZAEV (KGZ)
Ahmed BARAHMAH (KSA)
Mihai PETIC (MDA)
Haavard JOERGENSEN (NOR)
Mateusz BERNATEK (POL)
Ali ARSALAN (SRB)
Andreas VETSCH (SUI)
Per Albin OLOFSSON (SWE)
Selcuk CAN (TUR)
Ihor BYCHKOV (UKR)
Benjamin PEAK (USA)
Abdullo ALIEV (UZB)

82kg
Stanislau SHAFARENKA (AIN)
Islam ALIEV (AIN)
Kevin KUPI (ALB)
Karen KHACHATRYAN (ARM)
Gurban GURBANOV (AZE)
Sosruko KODZOKOV (BRA)
Rosian DERMANSKI (BUL)
Pengcheng WANG (CHN)
Karlo KODRIC (CRO)
Michal ZELENKA (CZE)
Artem SHAPOVALOV (FIN)
Gela BOLKVADZE (GEO)
Pascal EISELE (GER)
Erik SZILVASSY (HUN)
Rohit DAHIYA (IND)
Mohammadali GERAEI (IRI)
Matteo MAFFEZZOLI (ITA)
Taizo YOSHIDA (JPN)
Yevgeniy POLIVADOV (KAZ)
Azat SALIDINOV (KGZ)
Hassan BARNAWI (KSA)
Mihail BRADU (MDA)
Patryk BEDNARZ (POL)
Ramon BETSCHART (SUI)
Per Albin OLOFSSON (SWE)
Alperen BERBER (TUR)
Ruslan ABDIIEV (UKR)
Aliaksandr KIKINIOU (USA)
Jalgasbay BERDIMURATOV (UZB)