#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

Saudi Wrestling Federation growing wrestling through education

Monday, October 14, 2024 - 11:40 By United World Wrestling Press

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RIYADH, Saudi Arabia (12 October) – The Saudi Wrestling Federation has been organizing coaching and referee courses to grow and develop wrestling within their country over the past few years. Their hard work led to their first-ever silver medal at the U20 Asian Championships. Manthr Jndu achieved this at 63kg in Greco-Roman.

In late April, they organized two more courses (Level 1 Coaching Course and Introduction to Refereeing Course) for new coaches and referees. The Saudi Wrestling Federation held these courses in partnership with United World Wrestling.  

Mr. Hassan MADANY (EGY) and Mr. Juan Luis MAREN (CUB) conducted the Level 1 Coaching Course, and Mr. Sherif HALAWA (EGY) and Mr. Mohsen YAMANI (KSA—Chief of Saudi Referees) led the Introduction to Refereeing course. The courses were held from 28 April to 2 May and included 91 participants (22 women) from 8 nationalities, including participants from EGY, MAR, SYR, SUD, NGR, JOR, KGZ, and KSA residing in Saudi Arabia.

The coaching course had 71 participants, including 17 women coaches. The Level 1 Course is the Introduction to Coaching and Safety. During the course, the participants participated in theoretical and practical sessions. Some of the topics covered were discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age, and developmental stage characteristics.  The coaches actively practiced and developed their skills during the course through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as coaches.  

The Introduction to Refereeing Course had 20 participants, including 5 women referees. The participants learned the foundations of what it takes to be a great referee.  The areas covered during the course included the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.  The participants were active during the course and could practice their skills through practical evaluations. 

During the courses, there were sessions involving both referees and coaches, led by Mr. Halawa. This allowed both groups to work together and better learn wrestling rules.