#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open 2026 Day 1: Gamkrelidze beats Valencia; Sujeet, Lee in finals

Wednesday, February 4, 2026 - 09:34 By Vinay Siwach

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ZAGREB, Croatia (February 4) -- The Zagreb Open 2026 begins with six weight classes in Freestyle -- 57kg, 61kg, 65kg, 70kg, 74kg and 86kg. Stars like Zahid ZALENCIA (USA),  Yoshinosuke AOYAGI (JPN), AMAN (IND) are in action.

Please read the 2026 SEASON PREVIEW on uww.org

WATCH LIVE | LIVE MATCH ORDER | PREVIEW

Here's a recap of the morning session: 61kg medalists are already decided with Austin DESANTO (USA) winning gold and AMAN (IND) finishing with silver. 

Spencer LEE (USA) and Roman BRAVO YOUNG (MEX) will face each other in the 57kg gold medal bout. SUJEET (IND) won two bouts via technical superiority and will now wrestle for gold at 65kg. At 74kg, a big final is set as David CARR (USA) and Yoshinosuke AOYAGI (JPN) will clash. And at 86kg, world champion Zahid VALENCIA (USA) and 79kg world champion Georgios KOUGIOUMTSIDIS (GRE), who is now up at 86kg dropped their opening bouts. However, with Vladimeri GAMKRELIDZE (GEO) making it to the final, Valencia is pulled back while Kougioumtsidis has been knocked out.

13:38: Vladimeri GAMKRELIDZE (GEO), who defeated Zahid VALENCIA (USA) in the opening bout at 86kg, scores a late stepout to take a 2-2 criteria lead and beat Abolfazl SHAMSIPOUR (IRI) at 86kg semifinals. Gamkrelidze will wrestle Parker KEKEISEN (USA) for gold after he scored a 9-5 victory over Ali SAVADKOUHI (IRI) in the other semifinal.

13:20: 74kg semifinals - David CARR (USA) with another technical superiority win at 74kg. He advances to the final after beating Giorgi ELBAKIDZE (GEO) 12-1. Four different takedowns and two gut-wrenches in that win for the American. A huge final coming up as world champion at 70kg Yoshinosuke AOYAGI (JPN) hangs on for a 4-3 win over Seyfulla ITAEV (FRA). The French wrestlers was up 2-1 but Aoyagi scored a stepout and takedown before giving up a stepout but managed to win the bout.

13:05: 70kg semifinals - Sina KHALILI (IRI), U23 world silver medalist, rolls to a 10-0 victory over ABHIMANYOU (IND) using gut-wrenches. He makes it to the final and will wrestle Akaki KEMERTELIDZE (GEO) for the gold medal. The Georgian defended his lead against Caleb HENSON (USA) to win 6-3. After leading 6-0, Kemertelidze gave up a takedown and then a stepout to Henson. But the American could not score the four points needed to win the semifinals.

12:55: 65kg semifinals - SUJEET (IND) continues his dominance at 65kg, beating Joseph MCKENNA (USA), 11-0 in the semifinal in semifinal. He will now wrestle for gold against Peyman NEMATI (IRI) who scored a comeback win over Gamzatgadzhi KHALIDOV (HUN). The Hungarian had a 2-0 lead before Nemati managed to turn it around and complete a 4-2 win

12:40: 57kg semifinals - Spencer LEE (USA) completes a dominant 10-2 victory over Fuga SASAKI (JPN). He managed an early 6-2 and then continued to dominate the match, eventually winning 12-2. He will face Roman BRAVO YOUNG (MEX) for the gold medal after the Mexican defeated Milad VALIZADEH (IRI). Bravo Young kept his false attacks and change of direction was excellent throughout the bout

Semifinals begin at 12:30 local time

So far, world champion Zahid VALENCIA (USA) has suffered a technical superiority loss at 86kg while Takara SUDA (JPN), moving up from 61kg to 65kg, dropped his match against Joseph MCKENNA (USA). At 61kg, Austin DESANTO (USA) has captured the gold medal after winning three bouts in a Nordic bracket

12:15: In what was a virtual final at 61kg, Austin DESANTO (USA) not only needed a victory over AMAN (IND), he also need to win via technical superiority or fall. He does exactly that by pinning Aman after taking an 8-0 lead and win the gold medal at 61kg. Aman finishes with a silver medal.

12:12: U23 world champion SUJEET (IND) finishes his quarterfinal at 65kg with a 10-0 victory over Khamzat ARSAMERZOUEV (FRA) and sets up a quarterfinal against Joseph MCKENNA (USA) who defeated Takara SUDA (JPN) 7-0 in the other quarterfinal.

12:08: Sina KHALILI (IRI) took a 9-1 lead over Ian PARKER (USA) but was gave a stepout with a minute remaining. However, he had little trouble holding on to his 9-3 lead and win his bout at 70kg.

12:00: Olympic silver medalist Spencer LEE (USA) hangs on for an easy 4-0 victory over European silver medalist Azamat TUSKAEV (SRB) at 57kg. He moves into the semifinals in which he will wrestle Fuga SASAKI (JPN)

11:55: Fuga SASAKI (JPN) hangs on for a 7-1 victory over ANKUSH (IND) in 57kg quarterfinals. Sasaki goes for three takedown and one stepout in his win over Ankush who failed to get any attacks going.

11:50: Akaki KEMERTELIDZE (GEO) shuts down Iszmail MUSZUKAJEV (HUN) at 70kg for a 3-0 win. Not much action in the match but Kemertelidze is happy with the win here.

11:45: Roman BRAVO-YOUNG (MEX) continues his excellent form and wins his quarterfinal against Anthony KNOX (USA), 12-2. He will wrestle in the semifinal at 57kg.

11:35: World champion Zahid VALENCIA (USA), who did not concede a single point at the World Championships, drops his quarterfinal against Vladimir GAMKRELIDZE (GEO), 11-0. Gut-wrench from par terre for Gamkrelidze

11:25: Former U20 world bronze medalist ANKUSH (IND) uses the Figure 4 turn to great effect to beat Ali YAHYAPOUR (IRI), 11-0, at 57kg. Ankush has long been seen as the biggest challenge to Olympic bronze medalist AMAN (IND) at the weight class

11:15: Zahid VALENCIA (USA) off to solid starts at 86kg as he takes out Sandeep MANN (IND) 11-0 in the opening bout at 86kg. Valencia is the world champion at 86kg, a title he won at the same Arena Zagreb in September last year

11:05: Yoshinosuke AOYAGI (JPN), world champion at 70kg, makes his 74kg debut with a controlled 6-1 victory over James GREEN (USA). Aoyagi scored a stepout to lead 2-1 before scoring two counter takedowns to finish the bout as the winner.

10:55: David CARR (USA) took his own time to get going but he manages a victory via fall over Aliakbar FAZLI (IRI) after building a 13-2 lead at 74kg.

10:45: World champion at 79kg Georgios KOUGIOUMTSIDIS (GRE) seemed in complete control of his first bout at 86kg against Abolfazl SHAMSIPOUR (IRI), leading 6-1 with a minute remaining. However, Shamsipour mounts a comeback, scoring six points in the final minute and beat the Greek world champion 7-6  

10:40: First period technical superiority, 10-0, win for AMAN (IND) against Giorgi GONIASHVILI (GEO) who is in action for the first time since winning a gold medal at the Ulaanbaatar Open in June last year.

10:30: Welcome to the Zagreb Open Ranking Series. Day one of the competition and we have six Freestyle weight classes in action. Multiple Olympic and world medalists in action today.