#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Wrestling 2026 Season Preview: Freestyle, Women's Wrestling, Greco-Roman

Tuesday, February 3, 2026 - 11:11 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (February 2) -- The 2025 World Championships in Zagreb marked a turning point in international wrestling as 18 first-time world champions were crowned, signaling the arrival of a new generation well before the qualification cycle for the Los Angeles 2028 Olympic Games begins.

A few scenes in Zagreb showed what the titles meant. A women’s champion hugging anyone she could find, a Freestyle winner delivering revenge, and a Greco-Roman champion lifting a nation’s pride. Now, 2026 will determine whether those champions can turn a breakthrough into sustained dominance, or if the veterans will reclaim control.

For traditional powers like the United States, Iran, and Japan, maintaining dominance will be harder than ever as more countries close the gap.

In Women’s Wrestling, Japan is being challenged by the DPR Korea, while in Freestyle the U.S. and Iran remain the central rivalry. In Greco-Roman, Iran is undoubtedly the best team in the world but Azerbaijan and Uzbekistan are closing the gap as another strong season approaches.

As wrestling moves toward LA 2028, 2026 becomes the year where storylines start to stick. The UWW Pro Series is part of that shift, taking its final shape before launch. Wrestlers will be rewarded for their ranks for the year and will stand a chance to win a grand prize.

The fans can follow wrestling with United World Wrestling through UWW+ on uww.org, Instagram, Facebook, X, TikTok, YouTube.

Freestyle

A Sadulaev vs Yazdani final at the World Championships. A match-up like no other can happen in 2026.

The 2026 season begins with a question: when will Hassan YAZDANI (IRI) return? A dream match against Abdulrashid SADULAEV (UWW) is now firmly on the cards. Yazdani, the 2016 Olympic champion at 74kg, is now competing at 97kg, ten years later. Sadulaev, who won Olympic gold at 86kg in Rio, moved to 97kg soon after that gold.

The Iranian may compete at the Zagreb Open or at the Tirana Ranking Series. If the return is delayed, world silver medalist Amirali AZARPIRA (IRI) will likely carry the weight for Iran early in the season.

At the same time, several major stars are preparing comebacks. Olympic champion Razambek JAMALOV (UZB) is expected to return after recovering from shoulder surgery, while Rei HIGUCHI (JPN) is also set to resume competition, most likely around May.

READ THE FULL FREESTYLE PREVIEW HERE

Women’s Wrestling

Japan captured five of the 10 medals on offer at the World Championships and nothing less is expected from its wrestlers. But out of the first four weight classes, it managed to win only one gold and missed out on medals in two of them.

Missing a medal at 50kg is rare for Japan. It happened in 2009, then in 2019 and in 2025. So what can be expected from the best country in Women's Wrestling or perhaps wrestling?

The DPR Korea, China, India, Ukraine and the United States keep challenging Japan at various competitions but it has managed to hold its own. With the gap closing, 2026 will be a similar story.

Continental Championships will be the first test for countries building towards the year-ending World Championships. But these tournaments can also witness the returns of a few wrestlers. Yui SUSAKI (JPN), Anastasia NICHITA (MDA), Amit ELOR (USA), Maria YEFREMOVA (UKR), and possibly VINESH (IND).

Additionally, several medal contenders are shifting weight classes in 2026, opening their paths to medals at the World Championships and later at the Olympics.

READ THE FULL WOMEN'S WRESTLING PREVIEW HERE

Greco-Roman

Iran ruled Greco-Roman in 2025 with dominant performances at all levels, and it was not even close. Barring that one battle with Uzbekistan at the U17 World Championships, Iran remained untouched. In 2022 and 2023, it showed signs of long-term dominance and in 2024, it won two gold medals, one silver and one bronze medal at the Paris Olympics. Then in 2025, it won team titles at all age-group levels.

At the World Championships in Zagreb, it won four gold, two silver and two bronze medals. Out of the 10 wrestlers, eight won medals, missing only at 77kg and 60kg. Will 2026 be Iran's year again?

Mohammadhadi SARAVI (IRI), Saeid ESMAEILI (IRI) and Amin MIRZAZADEH (IRI) make the core team. World champion Gholamreza FAROKHI (IRI) has been the latest sensation, going unbeaten in 2025 and winning the U23 world gold at 87kg. Alireza MOHAMADI (IRI) is also a proven wrestler at 87kg having won an Olympic and world silver.

Iran has a second team which can challenge any established star in the world. U20 and U23 world champion Fardin HEDAYATI (IRI) is a wrestler waiting for his turn at 130kg. Hedayati is getting closer to beating Mirzazadeh in selection for the Iran team.

Payam AHMADI (IRI), Alireza ABDEVALI (IRI) and Ahmadi VAFA (IRI) are already part of the team while younger stars wait for their turns.

But there has been an influx of talent in Greco-Roman in the new cycle especially with Uzbekistan, Azerbaijan, Georgia, Japan, Armenia and UWW wrestlers stepping up.

READ THE FULL GRECO-ROMAN PREVIEW HERE