#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#Grappling

Grappling Gi: Kazakhstan, Poland emerge best teams at World Championships

Monday, October 14, 2024 - 05:40 By Vinay Siwach

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ASTANA, Kazakhstan (October 12) -- Kazakhstan stole the show in men's Grappling Gi, winning four of the nine gold medals on the final day of the World Grappling Championships.

Alikhan ALSHINBAY (KAZ) won the gold medal at 58kg, Samat AITPANBET (KAZ) claimed a submission victory at 62kg, Sarsen ZHETIBAYEV (KAZ) defeated former world champion Iker CAMARA (ESP) 2-1 at 71kg and Ruslan ISRAILOV (KAZ) held on to a 5-2 win at 92kg.

Kazakhstan won the team title with 185 points, well clear of second-placed United States which could get only 68 points and third-placed Poland 66 points.

In women's grappling gi, Poland continued its dominance with yet another solid performance, earning it the team title. Led by returning champion Justyna SITKO (POL), Poland claimed two gold medals and 110 points overall to finish first. Kazakhstan was second with 43 points and Ukraine was third with 40 points.

Poland had five finalists with two winning the gold medals. Sitko defended her gold medal at 90kg with a 7-1 win over Alena VLASOVA (AIN) while Weronika ROT (POL) defeated Anna REMNEVA (AIN), 10-0, in the 71kg to win gold.

Alicja STYPULKOWSKA (POL) was also in the final but she came up short. Carlota PRENDES LARIOS (ESP) defeated her, 6-4, in the 53kg final. Magdalena GIEC (POL) ended up with a silver medal for the second year in a row, dropping the 58kg final 9-5 against Nikolett KIS (HUN).

In the 64kg final, Alsu IANSHINA (AIN) won via submission against Adrianna MAZUR (POL).

RESULTS

Men's Grappling Gi

58kg
GOLD: Alikhan ALSHINBAY (KAZ) df. Jerzy IZDEBSKI (POL), 4-2

BRONZE: Zhyldyzbek ABYLBEKOV (KGZ) df. Vahid ALAKBAROV (AZE), via submission (3-2)
BRONZE: Nurbek SATYBALDY (KAZ) df. Jad HERZHAFT (FRA), 12-5

62kg
GOLD: Samat AITPANBET (KAZ) df. Nurbek MYRZALINOV (KAZ), via submission (0-2) 

BRONZE: Sultan SHARIPOV (AIN) df. Guillermo GUTIERREZ (ESP), via submission (4-0) 
BRONZE: Joseph DIEHL (USA) df. Daniiar ZHAMANKULOV (KGZ), 8-3

66kg
GOLD: Giorgi RAZMADZE (GEO) df. Mayis NERSESYAN (ARM), 6-4

BRONZE: Anthony DE OLIVEIRA (FRA) df. Yurii CHERKALIUK (UKR), via submission (9-0)
BRONZE: Daulet ZHUMADULLAYEV (KAZ) df. Zack ZINZOW (USA), 3-2

71kg
GOLD: Sarsen ZHETIBAYEV (KAZ) df. Iker CAMARA (ESP), 2-1

BRONZE: Jedrzej LOSKA (POL) df. Cole MORRISON (USA), via submission (0-2)
BRONZE: Oleksandr HULIAIEV (UKR) df. Nico PULVERMUELLER (GER), 2-2

77kg
GOLD: Imam AMAGAEV (AIN) df. Adlan MADAYEV (KAZ), 6-4

BRONZE: Dmitriy MIKHAILIDI (KAZ) df. Pierre MANZO (FRA), 5-1
BRONZE: Arthur LEROY (FRA) df. Jakub NAJDEK (POL), 4-2

84kg
GOLD: Ruslan VALIEV (FRA) df. Hajimurad PURTIYEV (AZE), 6-0

BRONZE: Jeremie BLAIN (CAN) df. Bekarys SHYNGGYSBEK (KAZ), in overtime (1-1)
BRONZE: Igor DZIAG (POL) df. Samy MEZACHE (FRA), via submission (6-2)

92kg
GOLD: Ruslan ISRAILOV (KAZ) df. Mantas DAUBLYS (LTU), 5-2

BRONZE: Ramazan KUSSAINOV (KAZ) df. Borja ALVAREZ (ESP), via submission (6-0)
BRONZE: Pablo ESTEPA NIETO (ESP) df. Julian VANDERLINDEN (USA), 4-3

100kg
GOLD: Kristof SZUCS (HUN) df. Ramazan ABDRAKHIMOV (KAZ), via submission (10-2)

BRONZE: Ivan MALIN (UKR) df. Konstantin LI (KGZ), 6-1
BRONZE: Roman LUKASHEVICH (AIN) df. Pavlos VLACHOS (GRE), via submission (5-0)

130kg
GOLD: Abu GUDANATOV (AIN) df. Saulet ABUSSALIKHOV (KAZ), 2-1

BRONZE: John HANSEN (USA) df. Ioannis KARGIOTAKIS (GRE), 3-2
BRONZE: Eldar RAFIGAEV (MDA) df. Akhmed GAIRBEKOV (AIN), via submission (0-4)

Justyna SITKO (POL)Justyna SITKO (POL), center, defended her gold medal at 90kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Women's Grappling Gi

53kg
GOLD: Carlota PRENDES LARIOS (ESP) df. Alicja STYPULKOWSKA (POL), 6-4

BRONZE: Zuzanna KOWALSKA (POL) df. Alina KASKINOVA (KAZ), via submission (2-2)
BRONZE: Polina KRUPSKAIA (AIN) df. Anna BEZHENAR (UKR), 3-2

58kg
GOLD: Nikolett KIS (HUN) df. Magdalena GIEC (POL), 9-5

BRONZE: Tetiana ASTAKHOVA (UKR) df. Rachel GUTIERREZ (USA), via submission (5-2)
BRONZE: Breanna STIKKELMAN (USA) df. Joanna ZABULEWICZ (POL), 4-4

64kg
GOLD: Alsu IANSHINA (AIN) df. Adrianna MAZUR (POL), via submission (2-2)

BRONZE: Fariza KULYNTAY (KAZ) df. Raluca ROSCA (ITA), 7-2
BRONZE: Veronika KARAKHONOVA (AIN) df. Sylwia WIERZBOWSKA (POL), via submission (5-0)

71kg
GOLD: Weronika ROT (POL) df. Anna REMNEVA (AIN), 10-0

BRONZE: Kateryna SHAKALOVA (UKR) df. Valeriia PROKOPIUK (UKR), 7-1
BRONZE: Emily GUENZLER (GER) df. Tatiana KABANOVA (AIN), via submission (0-4)

90kg
GOLD: Justyna SITKO (POL) df. Alena VLASOVA (AIN), 7-1

BRONZE: Tammy GRIEGO (USA) df. Vlada BOIAKHCHIEVA (AIN), via submission (2-2)