#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

U.S. Wins Four Golds at Zagreb Open; World Champ Valencia Stunned

By Vinay Siwach

ZAGREB, Croatia (February 4) -- Four months ago, Zahid VALENCIA (USA) seemed untouchable.

He had stunned Arena Zagreb with a victory over Kamran GHASEMPOUR (IRI), eventually cruising to 86kg gold at the 2025 World Championships without conceding a single point.

On Wednesday, Valencia returned to Arena Zagreb, but the script flipped. Vladimeri GAMKRELIDZE (GEO), a former world silver medalist at 79kg, blanked the world champion 11-0 at the season-opening Zagreb Open Ranking Series.

While Valencia recovered to claim bronze, it was international debutant Parker KECKEISEN (USA) who rose to the occasion, taking gold after defeating Gamkrelidze.

Zahid VALENCIA (USA)Zahid VALENCIA (USA), red, tries to fight a gut-wrench against Vladimeri GAMKRELIDZE (GEO). (Photo: United World Wrestling / Amirreza Aliasgari)

Valencia wasn't the only giant to fall during a chaotic Wednesday. Olympic bronze medalist AMAN (IND) was pinned, and Asian champion Takara SUDA (JPN) left without a medal. Meanwhile, world champion Yoshinosuke AOYAGI (JPN) missed the top spot, and Georgios KOUGIOUMSTIDIS (GRE) saw his 86kg debut end in the opening round.

Despite the upsets, the United States dominated, winning four of the six available gold medals. Spencer LEE (USA), David CARR (USA), and Austin DESANTO (USA) joined Keckeisen atop the podium.

At 65kg, U23 world champion SUJEET (IND) continued his rise and captured the gold medal in a dominant fashion.

For Iran, the only gold medal came through Sina KHALILI (IRI) who outscored his opponents 42-3 in four bouts.

Parker KECKEISEN (USA)Parker KECKEISEN (USA) won gold medal at Zagreb Open, his debut international tournament. (Photo: United World Wrestling / Amirreza Aliasgari)

Keckeisen's golden debut

While Zahid Valencia was the heavy favorite at 86kg, it was Keckeisen who stole the spotlight. Keckeisen flew under the radar to reach the final after a gritty 9-5 victory over Ali Savadkouhi (IRI).

In the final, Keckeisen entered as the underdog against Gamkrelidze. He maintained a 3-1 lead with under a minute remaining. The match defining moment came when Gamkrelidze scored a stepout and challenged the call, seeking two points instead of one. The lost challenge awarded Keckeisen an extra point, extending his lead to 4-2.

Despite a late stepout from Gamkrelidze with ten seconds left, Keckeisen held on to secure the gold.

With Gamkrelidze making it to the final, Valencia found his form in repechage and won bronze after pinning U17 world champion Abofazl SHAMSIPOUR (IRI).

Spencer LEE (USA)Spencer LEE (USA) scores a takedown before Roman BRAVO YOUNG forfeited the 57kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Lee repeats, Carr shines

Lee repeated as the Zagreb Open champion with a strong performance, just like last year. After dominant wins over Azamat TSUKAEV (SRB) and Fuga SASAKI (JPN), Lee met Roman BRAVO YOUNG (MEX) in the final.

The Olympic bronze medalist opened strong with a takedown and turn, but the match ended prematurely when Bravo-Young forfeited due to injury, handing Lee his second consecutive gold.

Bravo Young was clutching his tapped knee when he got up after the gut-wrench from Lee who helped the Mexican off the mat after enquiring about the injury.

At 74kg, Carr navigated a tactical final against 70kg world champion Aoyagi, who now wrestles at 74kg. Aoyagi led 1-1 on criteria after the two wrestlers exchanged activity points when he was placed on the 30-second activity clock for a second time.

His failure to score put Carr ahead 2-1 with 30 seconds remaining. A desperate late attack by Aoyagi allowed Carr to score a counter takedown, sealing a 4-1 victory.

In September, Carr missed out on a bronze medal bout at the World Championships after losing to Zaurbek SIDAKOV (UWW) in the final five seconds, while Lee was eliminated after losing to Arsen HARUTYUNYAN (ARM).

Austin DESANTO (USA)Austin DESANTO (USA) won the gold medal at 61kg in Zagreb. (Photo: United World Wrestling / Jake Kirkman)

Desanto recovers

At 61kg, Desanto recovered after a heartbreaking 11-11 loss to Reza MOMENI (IRI) in the opening bout of the Nordic bracket to win gold. Needing a big win against Aman, Desanto delivered a pin, earning five crucial classification points.

His total of 15 points placed him safely ahead of Momeni, who was mathematically eliminated from gold regardless of his final result against Giorgi GHONIASHVILI (GEO).

Ultimately, DeSanto secured the gold, while Aman took silver, despite being tied with Momeni at 13 points. Aman held the tiebreaker thanks to his head-to-head victory over the Iranian.

SUJEET (IND)SUJEET (IND) tries to finish a takedown on Peyman NEMATI (IRI) in the 65kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Sujeet wins gold

U23 World Champion Sujeet continues to demonstrate his growth on the international stage, capturing his second career Ranking Series gold medal.

Sujeet, who took gold in Budapest last year, secured two technical superiority wins over Khamzat ARSAMERZOUEV (FRA) and Joseph MCKENNA (USA) to reach the final. There, he shut out Peyman NEMATI (IRI) with a disciplined 3-0 victory.

In the final, he was put on the activity clock in the first period but responded quickly with a takedown to take a 2-0 lead. When Nemati was placed on the activity clock in the second period, Sujeet extended his lead to 3-0.

Following a series of scoreless scrambles, Sujeet successfully defended his lead until the whistle.

At 70kg, U23 World silver medalist Khalili put on a dominant display in his gold-medal match. Khalili overwhelmed Akaki KEMERTELIDZE (GEO), using a series of gut wrenches to secure a 10-0 technical superiority victory.

Photo

RESULTS

57kg
GOLD: Spencer LEE (USA) df. Roman BRAVO YOUNG (MEX), via inj. def. (4-0)

BRONZE: Milad VALIZADEH (IRI) df. Atish TODKAR (IND), 10-0
BRONZE: Fuga SASAKI (JPN) df. Azamat TUSKAEV (SRB), 4-1

61kg
GOLD: Austin DESANTO (USA)
SILVER: AMAN (IND)
BRONZE: Reza MOMENI (IRI)

65kg
GOLD: SUJEET (IND) df. Peyman NEMATI (IRI), 3-0

BRONZE: Nika ZAKASHVILI (GEO) df. Gamzatgadzhi KHALIDOV (HUN), 11-6
BRONZE: Joseph MC KENNA (USA) df. Khamzat ARSAMERZOUEV (FRA), 4-1

70kg
GOLD: Sina KHALILI (IRI) df. Akaki KEMERTELIDZE (GEO), 10-0

BRONZE: ABHIMANYOU (IND) df. Ian PARKER (USA), 6-3
BRONZE: Caleb HENSON (USA) df. Iszmail MUSZUKAJEV (HUN), 5-4

74kg
GOLD: David CARR (USA) df. Yoshinosuke AOYAGI (JPN), 4-1

BRONZE: Seyfulla ITAEV (FRA) df. James GREEN (USA), via fall
BRONZE: Aliakbar FAZLI (IRI) df. Giorgi ELBAKIDZE (GEO), 10-0

86kg
GOLD: Parker KECKEISEN (USA) df. Vladimeri GAMKRELIDZE (GEO), 4-3

BRONZE: Zahid VALENCIA (USA) df. Abolfazl SHAMSIPOUR (IRI), via fall
BRONZE: Ali SAVADKOUHI (IRI) df. Mukul DAHIYA (IND), 6-5