#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

South-East Asia & Oceania Education Week: A Vital Step in Wrestling Development

Monday, October 14, 2024 - 12:21 By United World Wrestling Press

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PERTH, Australia (October 14, 2024) – The South-East Asia & Oceania Education Week, held in Perth from September 30 to October 4, marked a significant milestone in the growth and development of wrestling across the region. Representatives from seven Oceania nations—Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands—and a participant from Singapore gathered to foster collaboration and enhance wrestling expertise. For many, it was their first UWW certification in years, adding even more impact to the event.

The week was packed with essential courses focused on both technical and administrative skill development. The Level 3 Coaching Course, led by UWW Educator and USA Wrestling Gold Level Coach Marty Huack, provided advanced coaching strategies, emphasizing elite training methodologies and periodization. Participants gained valuable insights to elevate their coaching approaches and optimize athlete performance at the highest levels of competition.

The Level 2 Referee Course, delivered by UWW 1S Referee and local expert Stefan Rudevics, focused on refining officiating skills. Attendees deepened their understanding of rules, decision-making processes, and match management, significantly enhancing their capabilities for future tournaments. Additionally, Youssef Bouaziz, a UWW IT Specialist, led an IT Course that equipped participants with the digital tools essential for modern sports administration, including proficiency in the Arena platform for managing both national and international events.

AUSParticipants pose for a photo after the conclusion of The South-East Asia & Oceania Education Week. (Photo: United World Wrestling)

One of the week's standout moments was the opportunity for referees and IT participants to apply their newly acquired skills at the Australian Youth National Championships, which ran concurrently with Education Week. This live event setting allowed participants to gain hands-on experience, reinforcing their training and building confidence in real-time scenarios.

Feedback from the attending nations emphasized the significant professional growth experienced by participants, who valued the interactive, hands-on format of both the coaching and refereeing courses. The IT course, which focused on leveraging the Arena platform, was also highly praised for its practical application. During a feedback forum at the event's conclusion, participants expressed strong enthusiasm for future educational opportunities, reflecting their dedication to ongoing development.

Beyond technical training, Education Week fostered a deeper sense of unity and collaboration within South-East Asia and Oceania wrestling communities. By bringing together representatives from across the region, the event strengthened relationships and reinforced a collective ambition to raise wrestling standards. This spirit of cooperation enhanced individual skills while laying the groundwork for future growth and partnerships.

The success of South-East Asia & Oceania Education Week underscores the importance of regional collaboration in advancing wrestling development. We look forward to welcoming even more participants in future editions as we continue to elevate the sport across South-East Asia and Oceania.