#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open 2026 Day 2 Highlights: Yazdani in 97kg final

Thursday, February 5, 2026 - 09:21 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- The Ranking Series event, Zagreb Open, enters day two and it will be Hassan YAZDANI (IRI) making his 97kg debut for Iran. The Olympic champion at 74kg in 2016, and two-time Olympic silver medalist at 86kg, is chasing that second gold, this time at 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

13:45: 55kg WW semifinals - World silver medalist Verbina EKATERINA (UWW) with a 1-1 victory over Nagisa HARADA (JPN) in the semifinals. She got an activity point in the second period to keep the criteria lead. Ekaterina will face Karla GODINEZ (CAN) in the final after the Canadian defeated Areana VILLAESCUSA (USA), 2-1, in another low scoring semifinal.

13:30: 50kg WW semifinals - Haruna MORIKAWA (JPN) with a controlled 8-2 win over Elizaveta SMIRNOVA (UWW) at 50kg. She will wrestle NEELAM (IND) for the gold medal. Neelam defeated MUSKAN (IND), 7-4, in an all-Indian semifinal

13:20: 125kg semifinals - A fall for Shamil SHARIPOV (BRN) over Kamil KOSCIOLEK (POL) in just over two minutes as he reaches the final at 125kg. He will face Wyatt HENDRICKSON (USA) in the final after the U.S. wrestler scored an 11-1 win over Robert BARAN (POL).

13:10: 97kg semifinals - Stephen BUCHANAN (USA) with a quick fall over Adlan VISKHANOV (FRA) in the first semifinal. Now he earns himself a chance to wrestle against Hassan YAZDANI (IRI) after Iranian managed another technical superiority win. While it's rare on Yazdani, Andro MARGISHVILI (GEO) scored two takedowns on Yazdani but failed to keep the pressure before losing 14-4

12:55: 92kg semifinals - Mobin AZIMI (IRI) gets a dominant 11-0 win over Dustin PLOTT (USA) as he used a double-leg for four to finish. He earns a chance to avenge his 5-5 loss to Trent HIDLAY (USA) in the final after the American scored another come-from-behind victory. He defeated Michael MACCHIAVELLO (USA), 3-3, to setup the gold medal bout against Azimi

12:40: 79kg semifinals - Zelimkhan KHADJIEV (FRA) is back in the Ranking Series final with a 10-1 victory over Otari ADEISHVILI (GEO). He looked in complete control of the bout. Khadjiev will face Dean HAMITI (USA) for the gold medal after he defeated Evan WICK (USA), 6-5, in a thrilling semifinal

12:15: Trent HIDLAY (USA) once again shows how to come back and win a bout. Down 6-0 against Abofazl RAHMANI (IRI), he scores a four-pointer and keeps the pressure on the Iranian to win 11-9 and make his spot in the semifinal at 92kg.

11:45: Hassan YAZDANI (IRI) gives up a takedown against Richard VEGH (HUN) but that is the only slip in an otherwise dominant bout at 97kg. Two four point throws for Yazdani as he advances to the semifinals.

11:35: Ekaterina VERBINA (UWW) with a big four-pointer in her 5-0 win against Beatrice FERENT (ROU) at 55kg. The world silver medalist is the favorite to win gold here.

11:25: Mobin AZIMI (IRI) bounces back from his loss to Trent HIDLAY (USA) and beats Abolfazl RAHMANI (IRI) in his second bout at 92kg round robin. Azimi managed to score a takedown with less than 30 second left to beat Rahmani 4-3.

11:10: Two quick results at women's 50kg. Haruna MORIKAWA (JPN) beats Kendra RYAN (USA) 12-1 at 50kg before NEELAM (IND) also wins via technical superiority, 10-0, against Agata GOLUCHOWSKA (POL). 

11:00: 92kg world champion Trent HIDLAY (USA) makes a comeback from 5-0 down to beat Mobin AZIMI (IRI) 5-5 in the group stage bout. Hidlay scored a takedown in the second period before adding two stepouts. Iran challenged the second one but lost which gave the criteria lead to Hidlay

10:50: Hassan YAZDANI (IRI) doesn't the trademark jump before entering the mat but his bout against Merab SULEIMANISHVILI (GEO) is a typical Yazdani bout. He uses the underhook to start scoring and then rallies to score takedowns at will before turning Suleimanishvili and winning his bout 11-0

10:45: Magomed SHARIPOV (BRN) wrestled well but it is Yaraslau SLAVIKOUSKI (UWW) who manages to win 6-4 at 97kg and win the opening bout.

10:30: Hassan YAZDANI (IRI) will be on Mat B but before that, a few big results in Zagreb. Richard VEGH (HUN) manages to hang on for a 3-0 victory over Kamil KURUGLIYEV (KAZ) at 97kg.