Development

Wrestling Key Player in ASOIF's 'Women Lead Sports' Programme

Tuesday, May 18, 2021 - 20:12 By United World Wrestling Press

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Led by UWW Development Director Deqa Niamkey, wrestling and its development team played a key role in fulfilling ASOIF's mission to provide classes and leadership opportunities to female leaders in sport looking to "strengthen their self-confidence and acquire important skills to influence, negotiate, communicate, navigate politics, manage stakeholders and lead in male-dominated environments"

A snippet from the ASOIF article:

During the last two months, more than 60 future women leaders from ASOIF’s member federations successfully completed a series of virtual live-coaching sessions, aimed at preparing them to serve in elective positions of their respective International Federation (IF), Continental Association or National Federation.

The “Women Lead Sports” online masterclass, run by professional coach Gabriela Mueller, was created to help increase the number of women in leadership positions across the Olympic Movement. Amongst others, participants learn how to strengthen their self-confidence and acquire important skills to influence, negotiate, communicate, navigate politics, manage stakeholders and lead in male-dominated environments. They also receive personalised coaching, helping them to define their next strategic steps. The course tailored to ASOIF’s member federations was adapted to the current reality of the COVID-19 pandemic, with congresses and elections taking place in different formats and requiring strong skills in digital communication. Senior women leaders joined certain sessions to share their experience, provide advice and inspire.

“The programme was a swift and effective response to prepare an equal future in a COVID-19 sports world and thereafter”, said Gabriela Mueller. “Even though in many cases the pandemic has been gender-regressive across several sectors, the online masterclass empowers women to run campaigns, get elected and lead.”

Full story on the ASOIF website, here

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.