Development

Wrestling Hosts Virtual Educator Meeting

Thursday, February 11, 2021 - 16:51 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 12) -- The United World Wrestling development department hosted three virtual educator meetings Tuesday with UWW educators conducting each meeting in a different language (French, English, Russian and Spanish).

The meetings were focused on informing attendees on how to use the new Academy platform and become familiar with its functions and how it will be used in future courses. The groups reviewed administrative requirements for conducting courses and discussed future training opportunities for educators over the course of the year.  

The meetings also provided an opportunity for the department to provide updates on Olympic Solidarity courses and NF courses.  

“This UWW Academy platform is a great tool which advances education of new generations of coaches and referees to a higher level, in line with trends of today’s modern world,” said UWW Referee Educator Davor Petanjek (CRO). “I look forward jumping into this train to a brighter future!”  

"The meetings were great," said UWW Education Manager Zach Errett. "It gave us an opportunity to connect with all the outstanding educators around the world and to hear the great projects they have been working on during the pandemic. Many of them are excited and hopeful to get back to conducting courses and helping to develop and improve wrestling around the world."  

It is also important to notify that despite the Covid 19 pandemic, educators have kept their motivation to develop the fight in their country, either through seminars during events, or through training organized spontaneously by their federations. They took advantage of the opportunities available to them to continue to make their contribution to our sport. 

To conclude Madam Déqa Niamkey Director of the Development Department to congratulate them and encourage them to continue on this positive side. And to say "we are a team, a family and I am proud to belong to this great family of wrestling."
 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.