Development

Wrestling Delivers Referee Courses in DPR-Korea and China

By Tim Foley

CORSIER-SUR-VEVEY (June 4) – United World Wrestling, under the expertise of Prof. Dr. Halil Ibrahim CICIOGLU - 1s-ranked referee and member of the Referee Commission - held a series of courses this month in the Democratic People’s Republic of Korea (DPRK) and China.

The courses were part of the “Referee Education Pathway” a program started last year as an effort to educate and develop future generations of referees worldwide.

“I had an excellent educational opportunity in the DPRK and China,” said Mr. Cicioglu. “I was very happy to serve the people who wanted to improve the sport of wrestling in their countries and was impressed with their excitement to learn. We look forward to seeing more of these referees at future international competitions.”

The referee course in the DPRK was the first such event organized by the nation’s national federation and met or exceeded all requirements. Last year the federation hosted a Level One Coaches Course, which was received with equal praise. The small nation produced an impressive number of referees and coaches with 16 referee candidates and a coaching seminar with 78 attendees.
 

Among the refereeing candidates was Mrs. Choe Jong Bok, was former medalist at the Asian Championships who was eager to learn more about a career as a referee. Should Mrs. Choe continue her education and become a referee she would be the first female from the DPRK to fill that role.

The referee seminar in Beijing was also a major success with more than 100 referees from around the country in attendance. The Chinese Wrestling Federation, who hosted an Olympic Qualification tournament in 2012, held the event at the National Training Center in Beijing.

Later this month the Chinese Wrestling Federation will also be hosting the China Open, a United World Wrestling Ranking Series event, in Taiyung, China. The women’s wrestling event will be held on June 22 and June 23, with a short women’s wrestling development camp to precede it starting June 17.

For more information on refereeing courses and opportunities please see below:

https://unitedworldwrestling.org/sites/default/files/wrestling_referee_brochure_eng.pdf

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.