Women's Wrestling

Wrestler Yasemin Adar Wins Mustafa Koç Sports Award

Monday, September 17, 2018 - 22:58 By GİLA BENMAYOR

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Mustafa Koç, the late Turkish businessman who we lost too soon, was a leading advocate of the United Nations’ “HeForShe” initiative, which aims to get the support of men for gender equality. If he could have seen who won the second Mustafa V. Koç Sports Award, organized by Holding and the Turkish Olympics Committee, he would surely have been very pleased.

Designed by the famous designer Ivan Chermayeff, and presented by Caroline Koç, the wife of the late businessman, the award trophy was received this year by 2018 World Wrestling Champion Yasemin Adar.

She is Turkey’s first woman world champion wrestler. Adar, who also earned a 200,000 Turkish Lira prize, is a three-time successive (2016-2017-2018) world champion. When top jury Caroline Koç announced the award, she described Adar as “determined, hardworking and disciplined.” After an emotional introductory film, Adar’s speech revealed the determination of a woman who chose wrestling, widely considered a “sports for men.”
 

Do women ever wrestle? 

“When I started wrestling, there were many prejudices. I was often told I should not do this sport and that I could not do it. As a woman, I proved what I could achieve by ignoring what was being said, by never giving up, believing in myself, never stopping and by practicing with passion.”

Adar is a role model for all women in Turkey who wish to take up wrestling.

In many cities of Turkey, there are “women’s wrestling clubs” which were opened after Adar’s successes.

There are many girls who wish to follow her and achieve success just like her. Adar already stressed this in her speech. “I now believe that my struggle was for the new generation of wrestler girls. I stepped on that mat in order to lead their way.”

A legendary name in the Olympics

Another meaningful speech during the ceremony was made by another woman who thought exactly the same as Adar years ago in the sense of leading the way for women. The first African Muslim female athlete who managed to win a gold medal in the 1984 Los Angeles Olympics: Nawal El Moutawakel from Morocco.

El Moutawakel, who used to be a vice president in the International Olympics Committee and who became Morocco’s sports and youth minister twice, is one of the legendary figures of the Olympics. Today, she is one of the leading figures of the international Olympics community.

“When I participated in the 1984 Olympics, nobody knew me and nobody believed in me,” she said in her speech.

During her successful career, El Moutawakel struggled for women’s liberation in sports.

“I am where I stand now thanks to the sports,” she said. El Moutawakel, who led the way for Muslim female athletes in the 1980s, and Adar, who leads the way for the female wrestling sports in Turkey, came together due to the Mustafa Koc Sports Awards. Watching and listening to them was a pleasure for all ceremony attendees.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.