#WrestleBudapest

#WrestleBudapest Day Seven Finals Preview Show

Sunday, April 3, 2022 - 14:37 By Eric Olanowski

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BUDAPEST, Hungary (April 3) --- For the last time in Budapest, we welcome you back to the Bok Sports Hall for the 2022 European Championships. We’ll crown the final five champs at 60kg, 67kg, 72kg, 82kg and 97kg.

The 60kg finals will be must-watch tv between two of the weights most offensives wrestlers in the world, ’20 European champ Edmond NAZARYAN (BUL) and Kerem KAMAL (TUR).

Kamal has grabbed European titles at the Cadet, Junior, and U23 age-groups, but has fell in back-to-back senior-level European gold-medal matches.

You’ll see Hungary’s first finalist at 67kg, where VANCZA Krisztian (HUN) will square off against returning European bronze medalist Murat FIRAT (TUR).

The second Hungarian going for Day Seven gold is FRITSCH Robert (HUN). He’ll take on reigning European champion Shmagi BOLKVADZE (GEO) for 72kg gold.

At 82kg, Tokyo Olympic bronze medalist and ’21 world champion Rafig HUSEYNOV (AZE) will try to win a second European title in the last three years. He’ll wrestle Georgia’s Gela BOLKVADZE (GEO).

The fifth and final gold-medal bout will be at 97kg, where Finland’s Arvi SAVO-LAI-NEN will compete against Kiril MILOV of Bulgaria.

We’ll start an hour earlier than the previous six days, so we’ll see you back here at 17:00 to close out the European Championships.

Sunday's Final Matchups:
60kg: Kerem KAMAL ?? vs. Edmond NAZARYAN ??
67kg: Krisztian VANCZA ?? vs. Murat FIRAT ??
72kg: Robert FRITSCH ?? vs. Shmagi BOLKVADZE ??
82kg: Rafig HUSEYNOV ?? vs. Gela BOLKVADZE ??
97kg: Kiril MILOV ?? vs. Arvi SAVOLAINEN ??

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.