#development

Wrestle4Fun Gets an Update

Saturday, July 15, 2023 - 10:36 By United World Wrestling Press

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(VEVEY, Switzerland) July 15 –- The Wrestle4Fun programme has recently been updated on the UWW Academy platform. Wrestle4Fun is a physical education based curriculum that includes many activities and games to introduce the sport of wrestling to children. The programme can be used in physical education classes at schools or at local clubs.   

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journey.  Wrestle4Fun has 5-stages based on different developmental levels.  Each stage has 15 lessons.  In total, there are 75 lessons with over 200 games and activities.

“As part of UWW sustainable future for our community, it was our duty to provide a programme to introduce wrestling to children and youth. Wrestle4Fun is key and fundamental toolkit for schools and clubs to implement wrestling worldwide as we pursue the growth of our beloved sport.” – UWW President Nenad Lalovic

The entire Wrestle4Fun programme was updated on the Academy platform.  The recent updates included making the lessons online more user-friendly, adding videos of all the games and activities into the lessons, and downloadable PDF’s that include links to the videos.    

The UWW Academy can found at https://academy.uww.org/. The Academy is an online learning portal designed to provide information, tools and resources to support and develop wrestling.  To access all the content including the Wrestle4Fun programme, please go to the website and create your free account. 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.