Development

Women's Referee Course and Empowerment Seminar Held in Colombia

By United World Wrestling Press

MEDELLÍN, Colombia (December 18) -- United World Wrestling held its first-ever women's-only Introduction to Refereeing Course last week for the Pan American countries in Medellín, Colombia.

The course had a total of 32 participants from 15 different countries and provided resources to women who are new to refereeing and helps them improve on their existing knowledge. The activities are part of an ongoing effort by United World Wrestling to increase the involvement of women in all aspects of the sport.

"The first-ever women Referees and Empowerment course is an awesome end to one of the Development department’s most successful years,” said Deqa Niamkey, United World Wrestling Development Department Director. “It is amazing to see the determination and devotion of these women to develop wrestling in their countries. Women's wrestling has a bright future ahead."

The course – led by instructors Eduardo PAZ GONÇALVES (BRA) and Abraham GALVA (PUR) -- included five days of classroom and on-the-mat learning and sharing of personal experiences in the sport. Attendees said they felt empowered by the course to go back to their home countries and start implementing changes.

"Change and adaptation are so important in the future of wrestling. Woman face many different issues in a male dominated sport,” said Shelby Tremblay (CAN): It's amazing for the United World Wrestling to recognize that there needs to be change and create great opportunities like this. Everyone's experiences are different and it's really neat to come together and share our own Wrestling stories to help shape the future."

Many attendees looked forward to seeing how the project would further impact the sport at home, and abroad.

"The growth of women's wrestling in our sport is amazing regarding athletes, but we are still behind in the number of referees and coaches, it will be great to reach the 50/50 gender equality in the future,” said Ruth Hossein (ARG). “To increase the number of women, concrete actions are necessary, and this course is a great opportunity for the region."

“As a Leadership coach, I am positive the change that started in Medellin, among women referees in Wrestling will have two aspects: a ripple effect in their countries and regions as they role model what good referees and leaders do, and also it will have a positive impact in the sport," said Gabriela Mueller Mendoza, coach, speaker, who has supported Olympic movement for over a decade. "Empowering girls and women in any society is the quickest most effective way to progress an sport in an excellent vehicle for change to happen. UWW’s leadership is convinced about their commitment to the ambitious Olympic agenda, and this  course in Colombia was a tangible way to walk the talk."

The program was also securing institutional support from the sport's top leadership.

"We are excited to see this progress for our women's outreach," said United World Wrestling president Nenad Lalovic. "These efforts are in line with Agenda 2020 and we will continue them in the future."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.