Development

Women's Referee Course and Empowerment Seminar Held in Colombia

Monday, December 17, 2018 - 16:18 By United World Wrestling Press

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MEDELLÍN, Colombia (December 18) -- United World Wrestling held its first-ever women's-only Introduction to Refereeing Course last week for the Pan American countries in Medellín, Colombia.

The course had a total of 32 participants from 15 different countries and provided resources to women who are new to refereeing and helps them improve on their existing knowledge. The activities are part of an ongoing effort by United World Wrestling to increase the involvement of women in all aspects of the sport.

"The first-ever women Referees and Empowerment course is an awesome end to one of the Development department’s most successful years,” said Deqa Niamkey, United World Wrestling Development Department Director. “It is amazing to see the determination and devotion of these women to develop wrestling in their countries. Women's wrestling has a bright future ahead."

The course – led by instructors Eduardo PAZ GONÇALVES (BRA) and Abraham GALVA (PUR) -- included five days of classroom and on-the-mat learning and sharing of personal experiences in the sport. Attendees said they felt empowered by the course to go back to their home countries and start implementing changes.

"Change and adaptation are so important in the future of wrestling. Woman face many different issues in a male dominated sport,” said Shelby Tremblay (CAN): It's amazing for the United World Wrestling to recognize that there needs to be change and create great opportunities like this. Everyone's experiences are different and it's really neat to come together and share our own Wrestling stories to help shape the future."

Many attendees looked forward to seeing how the project would further impact the sport at home, and abroad.

"The growth of women's wrestling in our sport is amazing regarding athletes, but we are still behind in the number of referees and coaches, it will be great to reach the 50/50 gender equality in the future,” said Ruth Hossein (ARG). “To increase the number of women, concrete actions are necessary, and this course is a great opportunity for the region."

“As a Leadership coach, I am positive the change that started in Medellin, among women referees in Wrestling will have two aspects: a ripple effect in their countries and regions as they role model what good referees and leaders do, and also it will have a positive impact in the sport," said Gabriela Mueller Mendoza, coach, speaker, who has supported Olympic movement for over a decade. "Empowering girls and women in any society is the quickest most effective way to progress an sport in an excellent vehicle for change to happen. UWW’s leadership is convinced about their commitment to the ambitious Olympic agenda, and this  course in Colombia was a tangible way to walk the talk."

The program was also securing institutional support from the sport's top leadership.

"We are excited to see this progress for our women's outreach," said United World Wrestling president Nenad Lalovic. "These efforts are in line with Agenda 2020 and we will continue them in the future."

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.