#development

Women in Sport: WISH Programme kicks off Cohorts 2 & 3

By United World Wrestling Press

LONDON, England (4 March) – Women in Sport High-Performance Pathway (WISH) kicked off the 1st Edition of the programme on May 23, 2022. Since then they have started 2nd and 3rd cohort to help develop more women coaches in sport. The WISH Programme is designed to equip women coaches, who have the potential and ambition, to succeed in gaining roles at elite coaching levels within their sports. The programme is specifically designed to help coaches develop their sport-specific skills, leaderships skills and behaviours, and build confidence. United World Wrestling is participating along with many other IF’s and is being support by Olympic Solidarity, University of Hertfordshire, and Females Achieving Brilliance (FAB).

United World Wrestling has had three additional coaches start the most recent cohorts. Happiness Burutu (NGR) is participating in the 2nd cohort. That programme started on August 10, 2022 with a residential session at the University of Hertfordshire on October 24-28. The 3rd cohort started on November 30, 2022. Participating in this cohort includes Marwa Amri (TUN) and Yaima Payne (BAR). They recently completed their residential session at the University of Hertfordshire on February 20-24, 2023. “For met it was a distinguished week with a distinguished group of women coaches. The atmosphere prompted me to learn more about myself. I strengthen my self-confidence, learned positive thinking, how to better self-evaluate to improve, and to self-reflect to find a solution to any problem,” said Marwa Amri.

WISHWrestling's WISH attendees pose for photos. Top (right to left) Marwa AMRI (TUN) and Yaima PAYNE (BAR). Bottom (right to left) Edit DOZSA (ITA) and Happiness BURUTU  (NGR).

The residential session was a weeklong event where the coaches attended working sessions and participated in learning activities with over 20 coaches from other sports in attendance. Some of the key learning points included leadership skills, creative problem-solving, creating connections, mindset, having uncomfortable conversations, visualizing the future, etc… “This course helped me in many ways. It has made me have more self-confidence, to be creative, work as a team to achieve a goal, resolve conflict, handle challenges, better interact with the team, solve problems, and how to better train high-performing athletes,” said Happiness Burutu.

“The WISH (Empowering Woman Coaches) has been one of my favorite programs in terms of professional development for women coaches, managers, administrators and as a person," said Yaima Payne. "It also empowers you with educational knowledge, leadership and team work etc. This program will definitely helped me a lot to be a better coach and leader."

United World Wrestling also had Edit Dozsa (ITA) participate in the 2nd cohort. She was assigned to help with the delivery of the programme to the coaches. With her experience as a former athlete, coach, referee, and work within her Federation, she was able to provide valuable assistance to all the participants in the programme.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Marwa Amri (@amrimarwa)

The WISH Programme is a 21-month programme. These coaches will continue meeting with the WISH Leadership Team, work with their leadership mentors, and sport-specific mentors. WISH was originally piloted as the WSLA High-Performance Coach Programme. UWW participated in the original pilot program with four coaches. After a successful experience, the WISH Programme was developed and expanded to include participation by more International Federations. UWW has renewed its participation outstanding programme.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.