#development

Women in Sport: Coaches begin the WISH Programme

Sunday, September 4, 2022 - 06:32 By United World Wrestling Press

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London, England (August 22) – Women in Sport High-Performance Pathway (WISH) kicked off the first edition of the programme on 23 May.  WISH was designed to equip women coaches with the potential and ambition to gain roles at elite coaching levels within their sports. The programme is specifically designed to help coaches develop their sport-specific skills, leadership skills and behaviors and build confidence. United World Wrestling is participating along with seven other IF’s and is being supported by Olympic Solidarity, the University of Hertfordshire, and Females Achieving Brilliance (FAB).

United World Wrestling selected three coaches to participate in the first edition. Those coaches include Martine DUGRENIER (CAN), Aline DA SILVA (BRA) and Carissa HOLLAND (AUS). They recently had the opportunity to attend the Residential Session at the University of Hertfordshire (August 14-20).  “The WISH Programme was really well conducted," said Carissa Holland. "We not only learn about leadership qualities and skillsets, but I learned a lot about myself (especially coming out of the recent Commonwealth Games in Birmingham).”  

The residential session was a weeklong event where the coaches attended working sessions and participated in learning activities with the 24 other coaches in attendance.  Some of the key learning points included leadership skills, creative problem-solving, creating connections, mindset, having uncomfortable conversations and visualizing the future, among many other topics.

WISH
Participants of the WISH programme gather for a photo. (Photo: United World Wrestling)

“The residential week was great. We had the opportunity to meet great people all around the world and learned from experienced well accomplished people," said Aline da Silva. "It was very inspiring. I have learned to embrace a leadership role, to empower others and enjoy the journey! I’m excited to see where the program will lead me over the next 20 months,” said Martine Dugrenier. “The week was more than I expected; I shared a lot with the coaches and improved my knowledge about my leadership. I came back home excited to improve all I learned there and keep the connections.”

The WISH Programme is a 21-month programme.  These coaches will continue meeting with the WISH Leadership Team and work with their leadership mentors and sport-specific mentors.  WISH was originally piloted as the WSLA High-Performance Coach Programme.

UWW participated in the original pilot program with four coaches. After a successful experience, the WISH Programme was developed and expanded to include participation by more International Federations.  UWW has renewed its participation in the outstanding programme.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.