WATCH: #WrestleBudapest Women's Wrestling Finals

Saturday, April 2, 2022 - 10:06 By Eric Olanowski

BUDAPEST, Hungary (April 2) -- Yasemin ADAR (TUR) and Evin DEMIRHAN YAVUZ (TUR) led the Turkish women's team to the European title after winning golds as 76kg and 50kg, respectively. Adar grabbed her fifth continental title with a second-period match-deciding takedown against reigning European champion Epp MAE (EST), while Demirhan upset Miglena SELISHKA (BUL) in the 50kg finals.

Ukraine, led by Alina HRUSHYNA AKOBIIA (UKR) and Tetiana RIZHKO (UKR) gold-medal wins, finished in second place in the team race, five points behind Turkey. They won their golds at 57kg and 65kg, respectively.

Bulgaria closed out the competition with a third-place finish. Their lone champ was Taybe Mustafa YUSEIN (BUL), who picked up a ninth European medal and third gold with a 7-0 shutout win over Luisa NIEMESCH (GER) in the 62kg finals.

Here are all of their gold-medal finals, and the rest of the 2022 women's wrestling European finals from Budapest.

50kg: Evin DEMIRHAN YAVUZ (TUR) df. Miglena SELISHKA (BUL), via fall

Turkey won its third-ever gold medal at the European Championships when Evin DEMIRHAN (TUR) pinned defending champion Miglena SELISHKA (BUL) in just a minute and 55 seconds.

The 26-year-old was caught off guard when Selishka went for a takedown at the beginning but in the same sequence, Demirhan overturned it and scored two for herself.

The former U23 world champion from Turkey continued to put pressure on Selishka and ultimately managed to keep the Bulgarian to her back and get the fall.

"I am very happy to win gold," Demirhan said. "This was the first time I wrestled my opponent [Selishka] and I can't believe it." Demirhan's coming-of-age performance was a testimony of how the 50kg wrestler has grown since winning the gold at the U23 Worlds five years ago.

"I beat all the opponents that I lost to in the past and this is my first gold at the senior level so I am very happy," she said.

53kg: Emma MALMGREN (SWE) df. Maria PREVOLARAKI (GRE), 3-2

Emma MALMGREN (SWE) defeated three-time Olympian Maria PREVOLARAKI (GRE), 3-2, to win the gold medal at 53kg.

The 20-year-old Malmgren trailed Prevolarki 2-2 at the break but she got a point for inactivity from Prevolaraki to lead 3-2 in the second period.

She defended that lead till the end to win Sweden's first gold at the senior European Championships after four years.

"It feels unreal for me to stand here," she said. "This has been a dream for me and I have worked so hard to stand here. So it feels good to walk home with the gold medal."

Malmgren had Yuliya RATKEVICH (AZE), who wrestled the Greek wrestler at the London Olympics, in her corner, and before the final, the two had a chat about how to tackle the veteran.

"We had a good plan before the match I just kept to it," she said. "She [Ratkevich] did tell me a lot of things about her and I am glad that they are here with me. Sofia [MATTSSON] on the phone. It came out very good."

Malmgren had a great tournament as she won her first bout 12-2 and the semifinal via fall. After a disappointing tournament in Istanbul where she was pinned, it came around well.

"I am satisfied with my wrestling over the two days," she said. "I was very disappointed after Istanbul and a little concerned. Now I am feeling very happy with the result. We have new coaches in Sweden and I will start working with them and continue going with them to camps around the world."

55kg: Andreea (ROU) df. Oleksandra KHOMENETS (UKR)

Ana becomes her nation's first-ever senior European champion in women's wrestling. Add to that the maiden U23 European gold she won two weeks ago in Plovdiv, Bulgaria.

Ana defeated Ukraine's young superstar Oleksandra KHOMENETS (UKR), 7-5 in the 55kg with a thrilling buzzer-beating four-pointer. "

I think the gold in Belgrade helped me break the mental block I had in finals. That is why I had a lot of bronze and silver medals," Ana had said in Plovdiv.

Perhaps that helped her remain calm even when she was trailing by two points with just 11 seconds. Ana and Khomenets matched each move-for-move and it was only an inactivity point that separated the two. Ana led 1-0 at the break but soon increased the pace of the bout and scored a takedown 33 seconds into the second period.

Khomenetes also matched that and 39 seconds later and scored two takedowns inside 30 seconds to lead 4-3. She added a step-out and had a 5-3 lead with just 11 seconds remaining.

When it looked all over, Ana managed to blast a double-leg and score four points and end Romania's wait for a gold medal in women's wrestling at the senior event.

"I am feeling good and proud of myself," Ana said. "I have a lot of emotions and sensations and I am happy that it ended like this. I know she [Khomenets] is strong but my technique was better to win."

57kg: Alina HRUSHYNA AKOBIIA (UKR) df. Evelina NIKOLOVA (BUL)

Alina Hrushyna Akobiia (UKR) claimed the first gold of the tournament for Ukraine and the chants of 'Ukarina, Ukarina' filled the Bok Sports Hall.

“I still can’t believe I’ve won the gold medal of the senior European championship," Akobiia said. "I’ve come through a tough way and a lot of people have helped me. But now, all of Ukraine has helped me. I am really happy."

Akobiia stunned Tokyo bronze medalist Evelina Nikolova (BUL) in the 57kg final to claim the first gold of the tournament for her country.

She was trailing 2-2 when Akobiia tripped Nikolova for four points with 39 seconds remaining. She won the final, 6-2.

This was Akobiia's first-ever gold medal at the senior championships and it could not have been more special, as she dedicated the medal to Ukraine.

"I want to dedicate my gold to my parents and to my motherland Ukraine. These are the closest things to me," she said.

59kg: Anastasia NICHITA (MDA) df. Jowita WRZESIEN (POL)

Anastasia NICHITA (MDA) becomes two-time senior European champion. Just two weeks ago, she had captured gold medals at the U23 European Championships in Plovdiv, Bulgaria.

In a bracket with only seven wrestlers, Nichita outscored her opponents 26-3 with two wins over Jowita WRZESIEN (POL). After beating the Poland wrestler in the opening round 4-2, Nichita repeated that performance in the final winning 4-1.

Wrzesien scored the opening takedown but Nichita answered with a takedown and led 2-1. The Poland World bronze medalist kept the former U23 world champion quiet for the first four minutes but then she switched levels in the final two minutes to win.

62kg: Taybe YUSEIN (BUL) df. Luisa NIEMESCH (GER), 7-2

Tokyo bronze medalist Taybe YUSEIN (BUL) managed to claim the gold with a comfortable 7-0 victory over Luisa NIEMESCH (GER). She kept the pressure on her German opponent and never looked in trouble.

"I was without the gold for two years at the European Championships," Yusein said. "It was good for me to come back and win the gold. My plan was to take advantage of my opponent's mistakes. It was a great bout."

Tetiana RIZHKO (UKR) df. Elis MANOLOVA (AZE), via fall

The second gold medal for the team went to Tetiana Rizhko (UKR) who pinned Tokyo Olympian Elis Manolova (AZE) inside two minutes to win her maiden senior European gold.

That medal from Rizhko sent another wave of emotional reactions not only in the Ukraine team but also in the stadium.

"It took me four days to reach Lviv, then we stayed there for three days because we couldn’t leave, then we came here to Hungary, we spent two weeks in a training camp," Rizhko said.

"The wrestling association helped us a lot, the national team coaches who organized this trip. We have two gold." Talking about her final, the Ukrainian said that she did not expect her to pin Manolova.

"I didn’t expect I would pin her so fast because the final was tough as there is high competition in my weight class," she said. "I am full of emotions. I am so glad we have such coaches and girls who came here with us."

68kg: Irina RINGACI (MDA) df. Pauline LECARPENTIER (FRA), 10-0

Irina Ringaci (MDA) won her second senior European title. She was more dominant in the final against Pauline Lecarpentier (FRA) as hit a whizzer and then added three takedowns to win 10-0 in four minutes.

"One more gold medal in my collection," Ringaci said. "My opponents were well-prepared but my wrestling had proved who is the best."

Since moving to the Olympic weight class of 68kg, the junior and senior world champ has consistently improved. "The Olympics are coming so I have to move up to 68kg and be ready to wrestle in this category," she said.

"I am happy I’ve won as it was one of my dreams to become a senior European champion."

72kg: Anna SCHELL (GER) df. Buse CAVUSOGLU TOSUN (TUR), via fall

Anna SCHELL (GER) gave Germany its lone gold of the tournament as she pinned Buse TOSUN (TUR) at 72kg. The win was her second straight win over the Turkey wrestler and she will now be UWW's number one ranked wrestler at 72kg.

"It's the second final because in Istanbul I met her in the semifinal. Today was the second bout against her and it's great to win," Schell said.

Not only did she end Germany's 15-year wait for a women's wrestling gold at European Championships, but Schell also reached a personal landmark. The gold in Budapest was the first ever in her international career.

"It's amazing as I don't have a gold medal in international competition," Schell said.

Turkey won its maiden women's wrestling team title with 140 points while Ukraine finished second with 135 points. Bulgaria was third in the race.

76kg: Yasemin ADAR (TUR) df. Epp MAE (EST), 3-1

Yasemin Adar added a fifth gold medal to her collection of European gold medals after defeating long-time rival Epp MAE (EST) in the final.

"It's after two years I am wrestling at the Europeans and the first time since the Olympics," Adar said. "I was not in Warsaw. I am very happy to win five Euros."

The 3-1 win helped Adar maintain her perfect record over Mae. Adar has defeated the '21 World silver medalist in her previous three meetings, two of them coming at the continental level.

"I always tell the young girls on the team that follow your dreams," she said. "All five medals are the same. Only a gold medal can run with the flag on the mat and that's very important for me."

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September).

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content.

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase.

This observation has formed the basis for UWW’s digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling.

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences.

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers.

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling.

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets.

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation.

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.