Anti-Doping

WADA Launches ‘ALPHA’ and ‘Coach True’ Certifications for Wrestling Community

Friday, July 17, 2020 - 01:13 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 17) – Without opportunities to compete on the mat, hundreds of top wrestlers and coaches have made the best of their recent downtime and earned certificates delivered through the World Anti-Doping Agency's (WADA) educational tools, ALPHA and CoachTrue.

These educational programs are made available to all athletes and coaches by WADA via the e-learning platform ADeL. The programs intend to provide education and information about the dangers of doping, and the importance of anti-doping controls. They also provide solutions for clean progression in sport rather than simply focusing on what is not allowed.

In the framework of its anti-doping education program, United World Wrestling selected 500 wrestlers from 50 countries and around 150 coaches from 41 countries via their national federations and requested them to complete these programs. Participants who complete all sections of the course, as well as the post-course and the final exam, earned a certificate from WADA.

The wrestlers included those who have already qualified a place for the 2020 Tokyo Games as well as several top-ranked Junior and Senior level wrestlers from countries with a higher risk of doping. That risk was based on an assessment which considered several factors (rank, track record of positives in a country, number of tests collected).

UWW will gradually request all wrestlers and coaches planning to enter a major event (Games, World Junior and Senior championships) to hold their respective certificate (or a recognized equivalent delivered by a National Anti-doping Organization) as a pre-requisite for attending. This has already been successfully implemented in past regional events.

The program also exists for medical professionals such as sports physicians, physiotherapists or sports nutritionists. UWW will extend the requirement to this population so that the athletes’ entourage become more knowledgeable and learn about their role in protecting clean sport.

UWW encourages all wrestlers and wrestlers’ entourage not yet selected to proactively take the course.

Click here to access the platform.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.