#development

UWW partners with FFL to announce INSEP as high-performance center

Friday, September 2, 2022 - 07:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 2) -- As the buzz for the 2024 Olympic Games in Paris gathers momentum, the United World Wrestling (UWW) has entered into a partnership with the French wrestling federation (FFL), the country's National Institute of Sport, Expertise, and Performance -- commonly known as INSEP -- in a bid to grow wrestling in France, assist Francophone athletes and open the doors to world-class training facilities to wrestlers from across the globe.

As per the tri-partite agreement, the INSEP national wrestling network of training centers of Paris, Dijon and Font Romeu will be designated as a UWW World Wrestling Center.

This will enable the centers to hold training camps for selected elite wrestlers, conduct education courses for wrestling coaches, and organize knowledge-sharing activities (e.g. seminars, educational sessions, coach exchanges) that assist referees and coaches in ways that enhance world-class athlete preparation systems as well as ensure experience sharing in particular for female sport. It will also enable them to take active leadership in world wrestling regarding best-practice athlete pathway management.

This will also help the French federation to welcome as many foreign countries as possible to the center to be able to find training partners for the wrestlers. Currently, 26 French wrestlers train at INSEP in the three Olympic styles.

Nenad LALOVICUWW President Nenad LALOVIC at INSEP in Paris. (Photo: INSEP / Isabelle AMAUDRY)

Nenad Lalovic, President of the UWW, Lionel Lacaze, President of the FFL and Fabien Canu, Director of INSEP were present on the occasion.

“INSEP is a well renowned high-performance center worldwide and today we are delighted to sign this agreement to further strengthen our sport in France and abroad," Lalovic said.

INSEP was created in 1975 under the name, the National Institute of Sport and Physical Education. Over the years, it has grown into one of the world’s foremost Olympic training centers.

Spread over 28 hectares, it is home to almost 800 athletes in 27 Olympic and Paralympic disciplines, including wrestling. 

INSEP not only has a state-of-the-art training facility but also provides technical and scientific expertise with genuine respect for the athletes. INSEP is the ideal training center for elite athletes in view of the 2024 Paris Olympic Games.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.