Development

UWW Hosts First Regional Educational Development Tournament

Wednesday, December 8, 2021 - 12:31 By United World Wrestling Press

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PRETORIA, South Africa (December 7) -- United World Wrestling's Development Department conducted the first-ever Regional Educational Development Tournament (REDT) in South Africa.

This event was hosted in collaboration with the South Africa Wrestling Federation. The REDT is a regional course and tournament centered around training and educating the coaches and referees. At the conclusion of the courses, there is a scheduled tournament to provide opportunities for countries in the region to compete in international competitions.

The INTUTHUKO Development Week in South Africa was conducted from November 26 to December 1. This event included participants from South Africa, Mauritius, Zimbabwe, Namibia, and Angola.

“It was a great experience seeing many coaches and referees attending the Level 2 clinic," SAWF President Sakkie Bosse said. "The UWW instructors were very professional in the way they conducted the clinic and every assignment was presented with great expertise and professionalism. The coaches and referees received information which they could apply in their wrestling career."

UWW Development Director Deqa Niamkey added that despite the challenge of COVID-19, the team made sure it becomes a success.

“Despite the current world challenges with the rising of COVID-19 cases, the wrestling family stays strong and is striving to continue the development of the sport. We thank the South African Wrestling and all those who participated. We will renew the event once the situation is cleared as this program showed tremendous success for the developing wrestling nations," Niamkey said.

From November 26-30, a Level 2 Coaching Course was conducted by Vincent Aka and Zach Errett. This course included working with 17 coaches and focused on the development of practice plans.

“Thank you, it was very educational,” said Zumicka Geringer (RSA).

"We promise that we are going to use all that we learn here and show our capacity as a coach trained by the best educators Vincent Aka and Zach Errett,” said Celstino Chicago (ANG).

From November 28-30, Charles Villet and Stanislav Sernek piloted a non-certification referee course (Next Level). This course included 19 referees working to improve their skills and knowledge.

During the final day of both courses, the referees and coaches worked together. Both groups were able to learn from each other and see the value in working together. The referees and coaches also completed training on Athlete Safeguarding, regarding the role that both play in keeping athletes safe and free from abuse.

“The UWW instructors Zach Errett, Vincent Aka and Charles Villet, were very professional and highly skilled in the subjects they presented," Bosse said. "Thank you to the three of them. South African Wrestling Federation appreciates the effort they put into the Level 2 clinic. Thank you to the organizing committee of South African Wrestling Federation for hosting the event in a professional manner."

The INTUTHUKO was scheduled to end with a small regional competition. However, due to COVID-19, the competition had to be canceled at the last minute.

For more information on REDT events in the future, visit www.uww.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.