Development

UWW Hosts First Regional Educational Development Tournament

By United World Wrestling Press

PRETORIA, South Africa (December 7) -- United World Wrestling's Development Department conducted the first-ever Regional Educational Development Tournament (REDT) in South Africa.

This event was hosted in collaboration with the South Africa Wrestling Federation. The REDT is a regional course and tournament centered around training and educating the coaches and referees. At the conclusion of the courses, there is a scheduled tournament to provide opportunities for countries in the region to compete in international competitions.

The INTUTHUKO Development Week in South Africa was conducted from November 26 to December 1. This event included participants from South Africa, Mauritius, Zimbabwe, Namibia, and Angola.

“It was a great experience seeing many coaches and referees attending the Level 2 clinic," SAWF President Sakkie Bosse said. "The UWW instructors were very professional in the way they conducted the clinic and every assignment was presented with great expertise and professionalism. The coaches and referees received information which they could apply in their wrestling career."

UWW Development Director Deqa Niamkey added that despite the challenge of COVID-19, the team made sure it becomes a success.

“Despite the current world challenges with the rising of COVID-19 cases, the wrestling family stays strong and is striving to continue the development of the sport. We thank the South African Wrestling and all those who participated. We will renew the event once the situation is cleared as this program showed tremendous success for the developing wrestling nations," Niamkey said.

From November 26-30, a Level 2 Coaching Course was conducted by Vincent Aka and Zach Errett. This course included working with 17 coaches and focused on the development of practice plans.

“Thank you, it was very educational,” said Zumicka Geringer (RSA).

"We promise that we are going to use all that we learn here and show our capacity as a coach trained by the best educators Vincent Aka and Zach Errett,” said Celstino Chicago (ANG).

From November 28-30, Charles Villet and Stanislav Sernek piloted a non-certification referee course (Next Level). This course included 19 referees working to improve their skills and knowledge.

During the final day of both courses, the referees and coaches worked together. Both groups were able to learn from each other and see the value in working together. The referees and coaches also completed training on Athlete Safeguarding, regarding the role that both play in keeping athletes safe and free from abuse.

“The UWW instructors Zach Errett, Vincent Aka and Charles Villet, were very professional and highly skilled in the subjects they presented," Bosse said. "Thank you to the three of them. South African Wrestling Federation appreciates the effort they put into the Level 2 clinic. Thank you to the organizing committee of South African Wrestling Federation for hosting the event in a professional manner."

The INTUTHUKO was scheduled to end with a small regional competition. However, due to COVID-19, the competition had to be canceled at the last minute.

For more information on REDT events in the future, visit www.uww.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.