#development

UWW Hosts Educator Course in Guatemala

Wednesday, February 9, 2022 - 12:39 By United World Wrestling Press

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PETEN, Guatemala (February 7) --- The first of two UWW Educator Courses was conducted in Peten, Guatemala, from 2-4 February. The course included 14 UWW Educators. The educators were mostly from Central and South America but also included a few educators from Europe.

This course was designed to help provide professional development and improve the skills of the educators.

During the course, they participated in activities to help them better understand adult learning principles, the use of formative assessments, and strategies to give proper feedback. The educators also conducted micro-leadership sessions where they had to teach the other educators some topics that are within the UWW education courses. The training was conducted by Vincent AKA (CIV) and Zach ERRET (USA).

“The course was great! The educators were very professional and were actively participating throughout the course. It was great to see them apply some of the principles that were covered in the course.”  Said Zach ERRET, UWW Education Manager.

GUA
14 UWW Educators from Central and South America and Europe came together for the first of two UWW Educator Courses. (Photo: United World Wrestling)

“Seeing these educators literally integrate the process of professionalism through training is heartwarming. And I have total confidence in their ability to train our future coaches and referees with regard to what they have demonstrated during their training. They can always count on our department to support them in their mission for the coming years.” said Vincent AKA, UWW Development Officer.

This course also included an opportunity to experience and learn the culture and history in Guatemala. At the conclusion of the course, the educators had an opportunity to visit and tour Tikal National Park. This was one of the sites of the ancient Mayan civilization.

This experience allowed the educators to build stronger relationships with each other. 

“Visiting Tikal National Park was amazing! We do not often get a chance to see historical sites and learn about the culture of the country. To have an opportunity to learn about this ancient civilization and see it firsthand was outstanding. Hosting the course and providing this experience is just another great example of the vision that President Lee has to not only raise the level of wrestling in the Americas but to provide an incredible experience for those attending events.” Said Zach ERRETT, UWW Education Manager.

This course and tour were organized by Mr. Francisco LEE LÓPEZ (President of UWW Americas) and his team. They did an amazing job of organizing the entire event and provided a top environment for a lifetime's training and cultural experience.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.