#development

UWW holds second educator course in Istanbul

By United World Wrestling Press

ISTANBUL, Turkey (March 25) – United World Wrestling hosted their second course for Educators in Istanbul, Turkey, March 16-20. The course focused on improving and developing the participants skills as an educator.  The Educators that attended participated in interactive activities to learn the principles of adult education, strategies for formative assessments, how to give feedback, and modern educator characteristics.  Each participant was required to deliver a Micro-Leadership session on one of the course topics to further practice and develop their skills. “The Educator Course was a success. The participants were highly engaged and are now committed to advancing the development of wrestling agenda. We will definitely see great progress in next Olympic cycle” – Deqa Niamkey (UWW Development Director)

Of the participants that attended, 12 of them were new educators to UWW.  They were required to attend 2 additional days to learn the foundation of educator skills.  After their initial training, they were joined by the remaining educators to participate in the rest of the course. 

The course was conducted by Mr. Vincent Aka (CIV/FRA) and Mr. Zach Errett (USA).  Mr. Aka is a the development officer and educator trainer for UWW.  Mr. Errett is the Education Manager for UWW.  They led a group of participants from every continent. “Today, after completing the training of our educators, we have taken a very important step towards the vision of professionalizing our national structures. From now on, our educators represent for us a bridge thrown from United World Wrestling to support the development of our national federations. Our educators, inhabited by the new approach of United World Wrestling, are the seeds that we launch in the fertile ground of the federations to energize the much-desired development of our basic structures. I am very proud to participate in this new stage. And we must continue this work for future generations of the wrestling family.” said Vincent Aka.  “It was a fantastic course!  The participants were openminded and worked very hard to apply the skills that they learned during the course.  This made for an enjoyable and productive course.  There is no doubt that these educators will help grow and develop wrestling around the world,”  said Zach Errett.

The organization of the course was assisted by the Turkish Wrestling Federation and the Associated Wrestling Styles – Istanbul Office.  “The course would not have been possible without the hard work by these groups! A special thanks to Mr. Seref Erouglu, President of Turkish Wrestling Federation and Mrs. Rodica Yaksi, Mr. Onur Simsek, and Farnaz Panahizadeh for all of their efforts to organize and provided a fantastic hotel and environment for the course,” said Deqa Niamkey.

TURAttendees participated in interactive activities to learn the principles of adult education, strategies for formative assessments and how to give feedback, among many other skills. (Photo: United World Wrestling)

Comments from some of the participants.

“I can see the change from Old Coach's mentality as a Power dictator to coach's try to learn new things every day to be a better coach more flexible and open mind.  I feel UWW is moving in the right direction to grow wrestling around the world, and We saw the United of Wrestling World form all educators around the world.  All educators from Different cultures, traditions, Languages, even music, and dance are different, but Everyone comes together Unites on the love of wrestling.” – Mohammed Abdelfattah (EGY/USA)

“This course has empowered us to spread wrestling coaching and refereeing skills using practical, contemporary and fun techniques to deliver our message to grow the sport.”  - Stefan Rudevics (AUS)

"I am going home from this educator's course filled with positive emotions and very happy that I was able to learn a lot of new things and new ways on how to improve as an educator.  This course has given us, UWW educators, an amazing opportunity and new skills which will help us deliver our future courses to NF's on a much higher level, and that by doing so we will be able to contribute to UWW Development department and its mission of helping our sport of wrestling evolve worldwide!" – Davor Petanjek (CRO)

“Thank you to the UWW Development Team and the Turkish Wrestling Federation for the opportunity to work and learn with coaches and referees from around the world!  The Educators Course was an invaluable experience!  I gained knew knowledge and ideas for educating athletes and coaches for success in competitive environments.  The Educators Course also helped reinforce a global network of coaches and referees that can share ideas across borders.” – Clarissa Chun (USA)

It was a very good course and I learned new experiences. I held training classes in my country for many years, but I always felt that my training courses were boring. Now I have learned that with good planning, active and happy training classes can be held. During this period, I met trainers and educators from other countries, and we had a good and intimate relationship with each other. All in all the course was great and caused changes in my behavior, thoughts and performance in my work life as well as my daily life in the future. I hope to be able to help develop my favorite sport, wrestling.  – Mohammad Mosalaeipour (IRI)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.