United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#development

Guenat presents UWW’s IT success at ASOIF workshop

By United World Wrestling Press

LAUSANNE, Switzerland (May 24) -- ASOIF’s Sport Development and Education Workshop brought together 50 experts from 29 Summer and Winter Olympic International Federations (IFs) earlier this week. Organized by the ASOIF Sport Development and Education Group (ASDEG), the workshop focused on the common challenges and opportunities related to digitalization, the centralization of information, the evaluation of return on investment of IF development programs, new revenue sources for such programs, and sport initiations at multi-sports events.

The event was held on May 16 and 17 in Lausanne, Switzerland, led by the Chair of ASDEG Deqa NIAMKEY, Development Director at United World Wrestling.

Several representatives from ASOIF member federations presented case studies and shared best practices, while a number of external experts provided additional insights into the topics addressed.

UWW IT Director Sébastien GUENAT presented the Athena and Arena system during the workshop explaining how technology can help ease the work of any IF.

“It has been a pleasure to show what we have been working on at UWW for the past 10 years and discover that other IFs are on a similar path with not only questions but also interesting ideas on how to make technological tools more engaging for everybody," Guenat said.

Cynthia Amami and Margaux Kaltenbacher from Olympic Solidarity shared their experience on successful methods and tools to centralize information, whereas Jonas Gredenhag from PGA Tour explained how new ways of data collection have helped to enhance professional golf tournaments.

Katie Brazier from Birmingham City Council and Lilia Barieva from the International University Sports Federation (FISU) then presented successful examples of innovative sports initiations at the Birmingham 2022 Commonwealth Games and the World University Games respectively.

During another session, Elena Portas and Patrick Massey from Portas Consulting discussed social return on investment with the Forum participants.

Development and education are crucial to solid foundations and the healthy future of every sport. It's great to see that each year, our workshop attracts more IF colleagues and the discussions and outcomes are really constructive.

The workshop facilitates a united approach of a large number of IFs in the implementation of their sport development and education projects. This allows efficiencies in terms of human and financial resources, ensures a certain consistency across the sports and thereby maximizes the impact of the related IF activities overall.