UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

Wednesday, November 10, 2021 - 08:38 By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW Tech UWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

Grappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#WrestleBelgrade

Photo Feature: Wrestling with emotions, luck and history

Tuesday, August 29, 2023 - 19:10 By Vinay Siwach

BELGRADE, Serbia (August 29) -- Come the Olympic qualifying World Championships and the world of wrestling sees surprises like no other. The 2023 World Championships in Belgrade will throw more such results in September but what happened four years ago at the 2019 World Championships in Astana, Kazakhstan?

In front of a packed Bayrs Arena, champions went down to youngsters, dreams were shattered, wrestlers high on emotions. While some dreams remained unfulfilled, many wrestlers managed to live theirs.

Here's a throwback to 10 memories captured in these photos from the 2019 edition, a championship that saw Kazakhstan finish fourth in Freestyle team rankings, Japan winning only three gold in Women's Wrestling and Riza KAYAALP (TUR) winning a gold medal at the pre-Olympic World Championships.

Letting it out: Haji ALIYEV (AZE). (Photo: UWW / Tony Rotundo)

It would have been a shame this was not the first photo from the 2019 World Championships. What happens when Haji ALIYEV (AZE), a three-time world champion and who has seen it all, suffers a loss after a thrilling bout in the opening round of a World Championships? Nothing good about that. Aliyev reacts towards the officials after his 4-2 loss to eventual champion Gadzhimurad RASHIDOV, before being escorted from the mat.

At the Tokyo Olympics, Aliyev would win a silver medal while Rashidov finished with a bronze after both were drawn on opposite side of the bracket.

Breakfree: J'den COX (USA). (Photo: UWW / Kadir Caliskan)

J'den COX (USA) had beaten Alireza KARIMI (IRI) 5-2 in 2018. A year later, the two would meet in the final at 92kg. Cox would blank Karimi 4-0. Soon after the hand raise, Cox would let out a loud scream, holding the pose for the photographers. It was symbolic of Cox's dominance at the weight class as he became a two-time world champion.

Askhat DILMUKHADMEDOV (KAZ) Hometown hero: Askhat Dilmukhamedov (KAZ), red. (Photo: UWW / Tony Rotundo)

It was clearly Askhat Dilmukhamedov's world. The Bayrs Arena's loudest cheer over the nine days when the Kazakh Greco-Roman wrestler upset two-time Olympic champion Roman VLASOV in the 1/8 finals 3-0. He followed that up with a 4-3 win over returning world champion Viktor NEMES (SRB) to reach the semifinals. He would fall to the eventual world champion Tamas LORINCZ (HUN) in the semifinals, thus eliminating both Vlasov and Nemes. Incidentally, both Vlasov and Nemes failed to qualify for the Tokyo Olympics in later tournaments.

End of a drought: Mariya STADNIK (AZE). (Photo: UWW / Kadir Caliskan)

Mariya STADNIK (AZE) celebrates after pinning Yanan SUN (CHN) to reach the final at 50kg. 10 years after she won her first world title, Stadnik was a win away from her second. The then three-time Olympic medalist left Sun to fight for bronze, which she did not win. Stadnik's win did not just bring joy for her but for Yui SUSAKI (JPN) as well. Susaki got a second life, thanks to Stadnik. Susaki would go on to win the Olympic gold medal in Tokyo after beating Stadnik in semifinals and Sun in the final.

High Flying: Iszmail MUSZUKAJEV (HUN). (Photo: UWW / Tony Rotundo)

A photograph which aptly describes Iszmail MUSZUKAJEV (HUN). He is wrestling Cristian NICOLESCU (PLW) in his opening bout at 65kg. It seems Nicolescu has Muszukajev on the ropes with his attacks, forcing him to be airborne to defend. Come on! Wrestling fans knew Muszukajev but they got to really know him in 2019. Muszukajev would win the bout 14-4 not before letting Nicolescu score takedowns like he was chilling in a park. It was just the start of Muszukajev given jaw-dropping wrestling content.

The gold standard: Yong Mi PAK (PRK). (Photo: UWW / Kadir Caliskan)

Yong Mi PAK (PRK) looks at her coach while Mayu MUKAIDA (JPN) is in utter disbelief after Pak won the 53kg final via technical superiority. Pak became the first female world champion from DPR Korea. She won the best in Asia, winning two Asian Championships gold and the Asian Games gold in 2018. But to be a world champion made her the favorite for the gold in Tokyo. But soon a global pandemic would derail the world and DPR Korea would skip the Olympics in Tokyo. Mukaida went on to win the 53kg gold in Tokyo. Pak, perhaps, must have been similing if she watched the Olympics.

A win to remember: Sharif SHARIFOV (AZE). (Photo: UWW / Kadir Caliskan)

A 30-year-old Sharif SHARIFOV (AZE) takes out Olympic champion Kyle SNYDER (USA) after a battle. In one of the biggest upsets of the World Championships, Sharifov beat Snyder 5-2 in the 97kg semifinals and celebrated like a relieved man. The 2012 Olympic champion used his experience to shutdown Snyder. He would go on to lose the final against Abdulrashid SADULAEV but the semifinal win denied fans in Astana the third part of the Snyder-Sadulaev rivalry which ultimately happened in Tokyo.

Breaking Barriers: Aisuluu TYNYBEKOVA (KGZ). (Photo: UWW / Kadir Caliskan)

Aisuluu TYNYBEKOVA (KGZ) has broken many barriers related to Women's Wrestling in Kyrgyzstan. She was the first Olympian, first to reach a medal bout and in 2019, in front of a supportive crowd, Tynybekova became Kyrgyzstan's first-ever world champion in wrestling. Beating Taybe YUSEIN (BUL) in the dying seconds, Tynybekova completed a redemption of sorts as she suffered a heartbreaking loss in the bronze medal bout in Rio 2016. At the Tokyo Olympics, Tynybekova would lose the 62kg final to Yukako KAWAI (JPN), a wrestler the Kyrgyz star pinned in Astana.

Beginning of a Rivalry: Artur ALEKSANYAN (ARM). (Photo: UWW / Tony Rotundo)

Artur ALEKSANYAN (ARM) has rarely been challenged on a wrestling mat. The Rio Olympic champion and then three-time world champion Aleksanyan was tested in the quarterfinals. Mohammadhadi SARAVI (IRI) was unbeaten in international competition and was a U20 world champion in 2018. Aleksanyan was closer to legendary status in Greco-Roman. Yet, Saravi would put Aleksanyan on the brink and the latter would win only 4-3 against the 21-year-old Iranian. While Saravi is still looking for his first win over Aleksanyan, the two met in the semifinals of the Tokyo Olympics with Aleksanyan winning before finishing with a silver medal.

Continuing the Trend: Riza KAYAALP (TUR). (Photo: UWW / Tony Rotundo).

2011. 2015. 2019. The Greco-Roman world champion at 130kg in those three editions has been Riza KAYAALP (TUR). Yes, the pre-Olympic year World Championships gold belongs to the Turkish giant.

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

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Photo Feature: Wrestling with emotions, luck and history