United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

On his path to Paris, Burroughs makes a stop in Taraz

By Vinay Siwach

TARAZ, Kazakhstan (November 2) -- The sports hall at the 'Athletic' Hotel in Taraz is full of boxing world champions and medalists. The Kazakhstan boxers are preparing for an upcoming domestic tournament.

A few meters away from the boxing ring are two wrestling mats, crowded with wrestlers from various countries. But as Jordan BURROUGHS (USA) begins his training, one mat is slowly vacated with wrestlers moving to the other.

It's his final training session before he steps on the mat on Friday as the six-time world champion will wrestle at the Kunayev DA tournament in the south Kazakhstan city. Back at 74kg after almost three years, Burroughs gearing up for the Paris Olympics next year.

Once Burroughs begins his drills, mobiles are out to record, a few others watch and admire, and even the boxers pause briefly and catch a glimpse. He spars with Joseph MCKENNA (USA) who is participating in the tournament at 65kg. The 30-minute session has Burroughs defend McKenna's shots, and work on finishing leg attacks and some heavy-hands. The sparring is followed by a long session of skipping ropes. 

As the 35-year-old cools down, there are a few requests for photographs from young kids and other wrestlers. He obliges.

Jordan BURROUGHS (USA)

The DA Kunayev tournament in Taraz will be Burroughs' first international appearance since the 2022 World Cup in Iowa. While the United States won the gold there, Burroughs personally suffered a big loss. He lost, for the first time in his career, to an Iranian wrestler Ali SAVADKOUHI (IRI).

He tried making the U.S. team for the World Championships this year at 79kg but lost the trials to Chance MATSTELLER (USA). So what is Burroughs doing in Taraz at the end of the 2023 season?

"There is no international tournament in 2023 after this one," Brandon SLAY (USA), the coach with Burroughs in Taraz, said. "The Pan-Am Games or this. Burroughs coming down to 74kg meant we need to do this gradually but wrestling at Pan-Am Games would mean to make 74kg at scratch."

A two-kilogram allowance in Taraz helps Burroughs as he slowly shifts back to 74kg, an Olympic weight class in which he won gold in the 2012 London Games and now looking to repeat in Paris.

But the road to Paris is filled with challenges. Domestically, Burroughs will have to win the Olympic trial in April, going through four-time world champion Kyle DAKE (USA) who qualified the weight for the U.S. in Belgrade by winning silver. But to reach Dake, Burroughs will have to beat some of the best wrestlers in the U.S. including Jason NOLF (USA), Mitchell MESENBRINK (USA), Keegan O'TOOLE (USA), the top four U.S. wrestlers from this month's Bill Farrell International, the top five wrestlers from the National Championships in December, the 2024 NCAA champion and the 2024 Pan-American Championships champion. Marsteller is also qualified for the Olympic trial and can compete if he decides to drop to 74kg in April.

Perhaps that's what made Burroughs take the trip to Kazakhstan. This will be his first invitational tournament in six years.

"Kazakhstan has been amazing," Slay said. "We participated here last year for the first time and this was in our minds this year as well. The organizers have been very accommodating. Despite the long travel, it's reasonable to stay and wrestle here. We get to wrestle international wrestlers so that is what we were looking for."

Burroughs is up against the U20 Asian champion from Kazakhstan Yerkhan BEXULTANOV (KAZ) and if he manages to reach the final in the 20-man bracket on Saturday, he is likely to get another Kazakhstan wrestler.

"He is the only American in the bracket so we are not thinking too much," Slay said. "I am pretty satisfied with the brackets here."

Back in the sports hall, Burroughs rests himself for a brief period before calling it a day. No signs of aggressive reduction of weight. He will perhaps step on the weighing scale more than once before he actually does on Friday morning for the weigh-ins.

That is when Burroughs' battle for the Paris Olympics at 74kg begins.