United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

'I Wanted to Change My Life': Nouri's Story of Resilience on World Refugee Day

By Vinay Siwach

LONDON (June 20) -- "I wanted to change my life."

Farhad NOURI doesn't mince words when explaining his decision to compete as a refugee since 2026.

Born in Tehran, Nouri is one of the 17 new refugee athletes supported by the Olympic Refuge Foundation (ORF) and United World Wrestling, with hopes of competing at the LA28 Olympic Games.

Nouri began wrestling when he was 13 and competed for Iran in the early stages of his career. He even won a silver medal at the U23 Asian Championships in 2019. But then, he wanted to change his life.

Back in 2022, Nouri competed at the British National Championships, an open tournament that does not require a wrestling licence, and won gold. His skill and success surprised everyone, and British wrestling became interested in helping him.

Nouri decided to stay and pursue his wrestling career but had no country to represent. Earlier this year, he was granted refugee status and, on the occasion of World Refugee Day on June 20, Nouri recalled his journey from Iran to becoming the first wrestler with refugee status to win a continental medal.

"At that first British Championships, I weighed in at 67kg but won gold at 74kg," Nouri told United World Wrestling. "One of the coaches said that if I won gold, they could work on getting me to compete internationally. That's how it began."

Farhad NOURI (UWW)Farhad NOURI (UWW) won a bronze medal at 74kg at the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

Nouri went unbeaten at the English and British Championships for three years and, when he was allowed to compete internationally in 2026, he did not wait.

The 27-year-old began competing again under United World Wrestling's refugee status at the Zagreb Open in 2026. He did not win a medal in Zagreb or at the Muhamet Malo Ranking Series in February.

But Nouri became the first refugee wrestler to win a continental medal in April in Tirana, Albania, when he claimed bronze in the 74kg weight class at the European Championships.

In his first bout, Nouri was leading against Turan BAYRAMOV (AZE) but lost 3-2. As Bayramov reached the final, Nouri earned a place in the repechage, where he defeated Nikita DMITRIJEVS MAYEUSKI (BLR), 9-6, to reach the bronze-medal bout.

In what turned out to be a thrilling contest against Giorgi ELBAKIDZE (GEO), Nouri came out on top, 10-8. He trailed Elbakidze 6-2 with 1:41 remaining when the Georgian was put on the activity clock.

Nouri scored a takedown to cut the lead to 6-4 before a stepout and the activity point made it 6-6, with Elbakidze holding the criteria lead and 1:12 left in the bout. A go-behind gave Nouri an 8-6 lead, but Elbakidze turned it around again with a takedown with 20 seconds remaining to take an 8-8 criteria lead.

Elbakidze went for a double-leg to protect his lead in the final seconds, but Nouri managed to get out of the hold and score an easy go-behind for two points to claim a 10-8 victory.

"That medal gave me the energy to compete and win in wrestling," Nouri said. "Now I have the energy to train for the World Championships and prepare for the Olympics as well."

Nouri achieved it without much support, as he only began receiving financial assistance this year. He works part-time as an accountant in London to fund his training and travel, but that does not demotivate him.

"There are fewer facilities and I lack support, but this is my life," he said. "I like wrestling and want to dedicate my life to it. And I want to tell everyone that if I can do it, then you can do it as well."

After the historic bronze medal at the European Championships, Nouri now has his sights set on a World and Olympic medal.

"I will participate in the Ranking Series in Budapest," he said. "I am preparing for the World Championships so I can win a medal. I believe I can."