IOC Women and Sport Award 

UWW Bureau Member Zhang Wins IOC Women and Sport Award 

By United World Wrestling Press

CORSIER-SUR-VEVEY (February 3) -- United World Wrestling Bureau member and former-President of the Chinese Wrestling Federation Zhang Xia was awarded the 2021 IOC Women and Sport Award for Asia. She has been an advocate for change and a leader in increasing the participation of women in wrestling, refereeing and coaching in China and across the globe.   

"Winning this award means a lot to me, and I also feel more responsibility and mission," Zhang said. "In the future, I will work harder and devote myself to cultivating and discovering more high-level and high-quality female talents, and make greater contributions to the promotion of gender equality, the development of wrestling and the development of the Olympic movement."

As part of the award, Zhang will be receiving a trophy, certificate and the opportunity to apply for a Women and Sport Award project grant of up to USD 30,000. The grant is designed to support a project of the winner's choice that relates to one or more of the IOC’s Gender Equality and Inclusion focus areas (Participation, Leadership, Safe Sport, Portrayal, Resource Allocation).

The current vice-director of Beijing Sports Bureau, Zhang was the first-ever female wrestling world champion in the 53kg weight category at the 1991 World Championships and has officiated at the highest-ranking referee category since 2000. She performed her duty at four Olympic Games (2004, 2008, 2012 and 2016), five Asian Games (2002-2018) and numerous UWW-sanctioned World Championships. She was awarded the Golden Whistle Award at the 2008 Beijing Olympic Games.

Over the years, Zhang encouraged greater gender parity among wrestling officials and together with the UWW Development and Refereeing Commission, two major programs were created targeting simultaneously elite and grassroots levels -- UWW Referee Scholarships for licensed elite female referees and Female Refereeing Education Course

Through these programs, over 300 young women were introduced to refereeing, and the number of licensed international elite-level female referees has reached a record growth of 28%, from 64 in 2018 to 82 in 2019.

In China, provincial referee clinics were held three times in 2017, three times in 2018 and five times in 2019. More than 50 women referees participated in these clinics and obtained national licenses. Two women referees successfully passed the exams and were promoted to the international refereeing level recently.

It was Zhang who promoted women referees in Asia with eight referees from Iran, China and the Democratic People's Republic of Korea being promoted as international referees in 2018-2019, including former Olympic champions.

Promotion of women wrestlers, coaches
Zhang organized a coaches' clinic during China's 2019 National Championships held from May 24-26 in Qian’an province and ensured that 50 percent of the participants were female coaches,

China also hosted a women’s wrestling training camp where scholarships were offered to international women’s wrestling teams in 2018 and 2019:
− Women wrestling training camp (100+ foreign women wrestlers attended, 7 days), June 2018, Taiyuan
− Women wrestling training camp (20+ foreign women wrestlers attended, 14 days), December 2018, Beijing Olympic Center
− UWW women wrestling training camp (50+ foreign women wrestlers attended, 10 days), April 2019, Xi’an
− Women wrestling training camp (10+ foreign women wrestlers attended, 14 days), September 2019, Liao Ning
− Women wrestling training camp (10+ foreign women wrestlers attended, 14 days), December 2019, Beijing Olympic Center

The UWW Women’s Wrestling Ranking Series -- 2019 China Open -- was organized on June 22-23, in Taiyuan, China. Later, the 2019 Asian Championships were successfully organized on April 23-28, in Xi’an, China. Refereeing clinics and training camps for women were also organized together with UWW.

Zhang encouraged women involved in wrestling to take up leadership positions, as exemplified by the Olympic medallist SUN Yanan (CHN). With the guidance and support of Zhang, former world champion Sun, who won the UWW Best Woman Wrestler award in 2017, was elected a member of the UWW Athletes Commission in 2017. 

Initiating ‘Best Wrestlers of the Year’ Awards
The first edition of the Best Wrestlers Awards was organized in Beijing during the annual assembly of the Chinese Wrestling Federation, held from January 10 to 11, 2020. Top women wrestlers, including the 2019 World Championships silver medalist Ron Ningning, and others, were named as ‘Best Women Wrestler of the Year’.

Establishing wrestling training centers
Two international-level and four national-level training centers were established in 2017, that incorporate a holistic approach towards wrestling training. These centers not only provide complete and modern training facilities but also brings in the extensive expertise of their staff in the fields of nutrition, sports psychology, strength and conditioning.

In collaboration with UWW, two training centers were established in China.

− The Shandong Provincial Comprehensive Sports Training Centre, September 2017, in Jinan
− The UWW High-Performance Training Center, established in April 2019 in Beijing, China, located in the National Olympic Sport Centre, will provide better
training, recovery, scientific and living conditions for Asian and worldwide wrestlers at low costs.

In addition, national training centers for wrestling were established in Yunnan, Hainan, Shanxi and Sichuan provinces in China since 2020.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.