Development

Uruguay Wrestling Joins National Training Center Dedicated to Combat Sports

By United World Wrestling Press

MONTEVIDEO, Uruguay (October 8) -- For several years the Uruguay Wrestling Federation struggled to find a dedicated training venue to help develop wrestling. Shuttled from building to building in the capital city of Montevideo the team last trained in the corridors of the national stadium.

But after years of struggling for a secure place to train, the Uruguay Wrestling Federation led by president Dante STEFFANO, has finally found a home.

With valuable contribution and support of Secretaria Nacional del Deporte and Uruguay National Olympic Committee, the first ever combat training centre of Uruguay was inaugurated on the 30th September 2019. The centre includes space for the wrestling program.

In 2017 United World Wrestling contributed to the federations's initiative to launch more wrestling programs, receive wrestling mats, and launch a series of action plans to promote wrestling in schools and among the youth.

“We are doing our very best to support the development of wrestling in the Americas and the determination of the leaders of Uruguay Wrestling Federation, is an example of what can be accomplished aside the difficulties encountered," said Francisco Lee Lopez, president of UWW-Americas. "I am very happy to see such results despite the various factors faced in our continent.”

Planning has started for technical and refereeing courses which look to further contribute to the development of wrestling throughout Uruguay.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS