#development

Uruguay hosts pair of Coaches Courses, Introduction to Refereeing

Thursday, November 17, 2022 - 17:23 By United World Wrestling Press

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MONTEVIDEO, Uruguay (November 11) --- Keeping with the series of UWW courses that are taking place in the American continent, on this occasion was the time of Montevideo from November 1 to 7. The courses were: Coaches Course Level 1 and Level 2 and Introduction to Refereeing. A total of 31 participants took part in the course. The majority of the coaches were from Uruguay, but there also were participants from six other countries.

This course is part of the UWW's education program, and the purpose is to provide the coaches with tools to strengthen their professional work. The course consisted of several sessions between theoretical and practical, structured in such a way that what was learned in the classroom was applied on the mat.

This course was made with the support of the Olympic Solidarity, the Uruguayan Olympic Committee, and the Uruguayan Wrestling Federation.

URUParticipants from the Uruguay courses gather for a photo. (Photo: United World Wrestling)

All the activities were held in the brand-new Combat Sports Training Center, founded in 2019, with two mats and a classroom that makes it easy to take the course.

The opening ceremony was held on November 2 and was attended by distinguished personalities such as the President of the National Olympic Committee, Julio C. MAGLIONE, the National Secretary of Sports, Sebastián BAUZÁ and the President of the Uruguay Wrestling Federation, Dante STEFANO.

We had the educators Pedro ROJAS (PUR) for the coaches and Ignacio D'Alessandro (ARG) for the referees. 

"We are very pleased with the outcome of the course. We found a group of participants with a basic level of knowledge of the sport but who were willing to learn and make the most of the concepts and tools provided. We had five days of very fruitful work, and we went back home knowing that we had left the bases for Uruguay to start implementing a successful development program. We want to come back in a while to help them take it to the next level". say Ignacio D’Alessandro, Referee Educator.

The Uruguayan Wrestling Federation is starting to work very hard in the development of the sport in its country. And from the UWW, we hope to continue working in this way with them and accompany them in their growth and institutional strengthening.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.