#development

Uruguay hosts pair of Coaches Courses, Introduction to Refereeing

Thursday, November 17, 2022 - 17:23 By United World Wrestling Press

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MONTEVIDEO, Uruguay (November 11) --- Keeping with the series of UWW courses that are taking place in the American continent, on this occasion was the time of Montevideo from November 1 to 7. The courses were: Coaches Course Level 1 and Level 2 and Introduction to Refereeing. A total of 31 participants took part in the course. The majority of the coaches were from Uruguay, but there also were participants from six other countries.

This course is part of the UWW's education program, and the purpose is to provide the coaches with tools to strengthen their professional work. The course consisted of several sessions between theoretical and practical, structured in such a way that what was learned in the classroom was applied on the mat.

This course was made with the support of the Olympic Solidarity, the Uruguayan Olympic Committee, and the Uruguayan Wrestling Federation.

URUParticipants from the Uruguay courses gather for a photo. (Photo: United World Wrestling)

All the activities were held in the brand-new Combat Sports Training Center, founded in 2019, with two mats and a classroom that makes it easy to take the course.

The opening ceremony was held on November 2 and was attended by distinguished personalities such as the President of the National Olympic Committee, Julio C. MAGLIONE, the National Secretary of Sports, Sebastián BAUZÁ and the President of the Uruguay Wrestling Federation, Dante STEFANO.

We had the educators Pedro ROJAS (PUR) for the coaches and Ignacio D'Alessandro (ARG) for the referees. 

"We are very pleased with the outcome of the course. We found a group of participants with a basic level of knowledge of the sport but who were willing to learn and make the most of the concepts and tools provided. We had five days of very fruitful work, and we went back home knowing that we had left the bases for Uruguay to start implementing a successful development program. We want to come back in a while to help them take it to the next level". say Ignacio D’Alessandro, Referee Educator.

The Uruguayan Wrestling Federation is starting to work very hard in the development of the sport in its country. And from the UWW, we hope to continue working in this way with them and accompany them in their growth and institutional strengthening.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.