#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Zare sets up final with Petriashvili after blanking Akgul

By Ken Marantz

BELGRADE, Serbia (September 16) -- For the third straight year, Amir ZARE (IRI) had to take on Taha AKGUL (TUR) in the semifinals at freestyle 125kg at the World Championships. For the second time, the Iranian came out on top, even by the same score.

Zare forged a 4-0 victory over defending champion Akgul in the tournament's first major clash of titans -- and secured the bonus of a berth for Iran at next year's Paris Olympics -- on Saturday, the opening day of the nine-day tournament in Belgrade, Serbia.

Zare set up a showdown in Sunday's final at the Stark Arena with the other member of the Big Three at 125kg, Geno PETRIASHVILI (GEO), who will be looking to avenge a loss to Zare in the 2021 final.

"I hope I can wrestle well tomorrow and not make my last year's mistake and present a beautiful gold medal to my dear people," Zare said through an interpreter.

Petriashvili, who has not made the top of the podium since winning three straight titles from 2017 to 2019, advanced with a tough 8-6 win over young Mason PARRIS (USA).

In the other Olympic weight class in action Saturday, another classic duel was set up at 86kg between defending champion David TAYLOR (USA) and Hassan YAZDANI (IRI), who have combined to win every world and Olympic title in the weight class dating back to 2017.

The tournament is serving as the first qualifying event for the 2024 Paris Olympics, with five quotas on offer in each Olympic weight class. The winners of the semifinals automatically secured one for their national federation, while the bronze medalists and the winner of a playoff between the losers of the bronze-medal matches will secure the remaining three.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) defeated Taha AKGUL (TUR) 4-0 in the 125kg semifinal. (Photo: UWW / Kadir Caliskan)

Zare assured Iran a place in Paris at 125kg with a solid win over Akgul, his fellow bronze medalist at the Tokyo Olympics who is among the most successful heavyweights in history. At 32, Akgul is Zare's senior by a decade, but he showed last year he was not going to allow a changing of the guard so easy.

Akgul, the 2016 Olympic champion, beat Zare 4-2 in the semifinals a year ago in Belgrade en route to his third career world title. That avenged a 4-0 loss to Zare from the previous year.

On Saturday, Zare repeated his 2021 win when he received an activity point in each period, then closed the deal with a takedown with 40 seconds remaining.

"I dedicate this win to all of the dear people of Iran and to all who waited for this victory," Zare said. "I lost this match by mistake last year but thanks to god, with the help of coaches, a ready body and a good analysis, we were able to go according to plan and I implemented this analysis."

Geno PETRIASHVILI (GEO)Geno PETRIASHVILI (GEO) celebrates after beating Mason PARRIS (USA) in the 125kg semifinal. (Photo: UWW / Kadir Caliskan)

For Petriashvili, his win prevented a repeat of his nightmarish loss in the Tokyo Olympic final to another young American, Gable STEVESON (USA), who pulled off a last-second 10-8 victory to deny Petriashvili an Olympic gold after placing third in 2016.

Steveson, who retired after the 2022 NCAA Championships to pursue a career in professional wrestling, had "unretired" and earned a place on the U.S. team to Belgrade. But he became a late withdrawal, opening the door for Parris, the 2019 world U20 champion.

Parris gave Petriashvili a fight that he probably did not expect. Parris led 4-1 and 6-4 at certain points of the second period before Petriashvili went ahead on criteria 6-6 with a key takedown with 44 seconds left, then added a late 2 in the final seconds.

Hassan YAZDANI (IRI)Hassan YAZDANI (IRI) overcame Myles AMINE (SMR) in the 86kg quarterfinals. (Photo: UWW / Kadir Caliskan)

At 86kg, neither Taylor and Yazdani had to go the distance in defeating Asian opponents who had otherwise looked very impressive in making the semifinals in a weight class with 48 entries, the former winning by fall and the latter by 10-0 technical fall.

"We're back at it, this is what people want to see," Taylor said. "This is what I've been training for, this is what Hassan has been training for. It's going to be another epic battle."

Yazdani, who had relied on stepouts for the bulk of his points in his earlier bouts, went into full-out takedown mode and scored three in taking a 7-0 first-period lead against Javrail SHAPIEV (UZB). A takedown and a stepout in the second period and the match was over at 4:04.

David TAYLOR (USA)David TAYLOR (USA) pinned Azamat DAULETBEKOV (KAZ) in the 86kg semifinals. (Photo: UWW / Kostadin Andonov)

Taylor needed slightly more time against Asian champion Azamat DAULETBEKOV (KAZ) and struggled a bit in the early going. Taylor had to settle for an activity point and a 1-0 lead in the first period, but got through Dauletbekov's defenses and scored a pair of takedowns off single-leg attacks in the second.

After the second takedown, Taylor applied a half-nelson and pried Dauletbekov over before securing a fall in 4:37. The victory was a repeat of last year's semifinal Taylor won 12-0 en route to his third world gold.

"It was almost identical to the match last year," Taylor said. "These guys have a good plan. They spend a whole year preparing for two people. You just have to stay patient and be smart. Everyone's got a trick or two, but I've been doing it for a while, so you feel those things and keep building."

Against Yazdani, Taylor has the upper hand when it comes to their career meetings, holding a 4-1 record. Yazdani's lone win was a 6-2 decision in the 2021 final in Oslo.

Zain RETHERFORD (USA)Zain RETHERFORD (USA), blue, controlled his semifinals for a 7-0 win over Arman ANDREASYAN (ARM). (Photo: UWW / Kostadin Andonov)

In the non-Olympic weights, Zain RETHERFORD (USA) will get a chance to win the gold medal that eluded him at 70kg last year when he bunched all of his points in the first period and cruised to a 7-0 victory over Arman ANDREASYAN (ARM).

Retherford scored with a takedown, then went to a grapevine ride. Andreasyan stood up, providing an intriguing situation that backfired when, at the edge, Retherford spun him down to the mat for a 4-point move. An unsuccessful challenge added the seventh point, and that was how it stayed until the end.

In the final, Retherford will face the other Yazdani in action on Saturday -- Amirmohammad YAZDANI (IRI), a distant cousin -- who put on a takedown clinic in a 13-2 technical fall over Ramazan RAMAZANOV (BUL).

"I don't scout too much, I know who he is, I know he's been in the world final before," Retherford said of Yazdani. "He's a great wrestler. He's a Yazdani. I'm just excited for that. I know these Iranian fans are going to be excited and I just have to go do my thing."

Amirmohammad YAZDANI (IRI)Things got heated between Amirmohammad YAZDANI (IRI) and Ernazar AKMATALIEV (KGZ) in their 70kg quarterfinals. (Photo: UWW / Kadir Caliskan) 

Yazdani, the 2021 world 65kg silver medalist, used a powerful single to score three takedowns in the first period, after one of which he immediately transitioned into a gut wrench, to take a 9-1 lead into the second period. A stepout, unsuccessfully challenged, and a shuck-by takedown ended the match at 4:39.

That avenged a 7-6 loss to Ramazanov in the semifinals at the Dan Kolov-Nikola Petrov International in Bulgaria in March.

"I had lost to this wrestler and it was more like a revenge thing for me," Yazdani said. [My coaches] arranged a good program for me and I wrestled according to that program."

Vitali ARUJAU (USA)Vitali ARUJAU (USA) defeated Asian champion Taiyrbek ZHUMASHBEK UULU (KGZ) 12-2 in the 61kg semifinals. (Photo: UWW / Kostadin Andonov)

The 61kg final will see a clash between 2021 world champion Abasgadzhi MAGOMEDOV (AIN) and Vitali ARUJAU (USA), an NCAA champion this year at Cornell University who is making his senior world debut. Both advanced with technical fall victories.

Magomedov scored four takedowns in the first period, then got the fifth 46 seconds into the second to finish up a 10-0 win over European bronze medalist Shota PHARTENADZE (GEO).

Arujau completed his mission in the first period against Asian champion Taiyrbek ZHUMASHBEK UULU (KGZ). After taking a 4-2 lead, he gained a single-leg takedown, secured a lace lock and reeled off three rolls for a 12-2 victory in 2:36.

"I think my build and my style were a pretty good counter [to his attacks]," Arujau said. "I was able to get to a lot of multiple attacks and create these flurries that may have looked really chaotic, but I was planning out where I was going. There was just a lot of good wrestling out there."

dfg

Day 1 Results

Freestyle

61kg (27 entries)
GOLD: Vitali ARUJAU (USA) vs. Abasgadzhi MAGOMEDOV (AIN)

Semifinal - Vitali ARUJAU (USA) df. Taiyrbek ZHUMASHBEK UULU (KGZ) by TF, 12-2, 2:36
Semifinal - Abasgadzhi MAGOMEDOV (AIN) df. Shota PHARTENADZE (GEO) by TF, 10-0, 3:46

70kg (30 entries)
GOLD: Amirmohammad YAZDANI (IRI) vs. Zain RETHERFORD (USA)

Semifinal - Amirmohammad YAZDANI (IRI) df. Ramazan RAMAZANOV (BUL) by TF, 13-2, 4:39
Semifinal - Zain RETHERFORD (USA) df. Arman ANDREASYAN (ARM), 7-0

86kg (48 entries)
GOLD: Hassan YAZDANI (IRI) vs. David TAYLOR (USA)

Semifinal - Hassan YAZDANI (IRI) df. Javrail SHAPIEV (UZB) by TF, 10-0, 4:04
Semifinal - David TAYLOR (USA) df. Azamat DAULETBEKOV (KAZ) by Fall, 4:37 (7-0)

125kg (33 entries)
GOLD: Amir Hossein ZARE (IRI) vs. Geno PETRIASHVILI (GEO)

Semifinal - Amir Hossein ZARE (IRI) df. Taha AKGUL (TUR), 4-0
Semifinal - Geno PETRIASHVILI (GEO) df. Mason PARRIS (USA), 8-6