#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

2023 World Championships 61kg, 70kg, 86kg, 125kg semis set

Saturday, September 16, 2023 - 08:12 By Ken Marantz & Vinay Siwach

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BELGRADE, Serbia (September 16) -- The biggest wrestling event is here! The 2023 World Championships begins today in Belgrade. 90 Olympic quotas are on offer in 18 Olympic weight classes with 5 wrestlers, 4 medalists and one playoff winner, earning the quota.

The first day will see wrestlers from 61kg, 70kg, 86kg and 125kg with the last two being Olympic weight classes.

WATCH LIVE | MATCH ORDER | HOW TO WATCH

15:27: Living legend Hassan YAZDANI (IRI) seems content to score his points in dribs and drabs. Against Olympic bronze medalist Myles AMINE (SMR), Yazdani had four stepouts, along with a slick double-leg takedown, in a 7-2 victory to make the 86kg semifinals. He also gave up a takedown for the second time on the day, which may or may not be of concern. The way his right shoulder is heavily taped could be more of a factor. We will see how he holds up against Javrail SHAPIEV (UZB), who used some nasty counter-wrestling in a 15-5 win over Hayato ISHIGURO (JPN).

15:23: David TAYLOR (USA) gives up his first points of the tournament against Magomed SHARIPOV (BRN) but still manages a technical superiority 12-2 win over Sharipov to move into the semifinals at 86kg. He will face returning bronze medalist Azamat DAULETBEKOV (KAZ) who rolls Rakhim MAGAMADOV (FRA) 10-0

15:13: Geno PETRIASHVILI (GEO) has set up a semifinal against Mason PARRIS (USA). Petriashvili works a 3-1 win over Robert BARAN (POL) while Parris survives a big move against Zhiwei DENG (CHN) to win 8-4

15:15: We have the first dream match-up of the tournament as Taha AKGUL (TUR) and Amir ZARE (IRI) will go at again in the semifinals at 125kg. Defending champion Akgul scored an activity point and two stepouts in a 3-0 win over Oleksandr KHOTSIANIVSKYI (UKR). Zare gave up a 4-point takedown to fall behind Daniel LIGETI (HUN) in their quarterfinal, but stormed back against the exhausted Hungarian for an 11-4 win. Last year, Akgul beat Zare 4-2 in the semifinals.

14:57: Asian champion Tairybek ZHUMASHBEK UULU (KGZ) gives up a takedown early in the second period to fall behind against European bronze medalist Emrah ORMANOGLU (TUR), but comes back with a takedown and a stepout for a 4-2 win and a spot in the 61kg semifinals.

14:56: Jahongirmirza TUROBOV (UZB) challenges for fleeing by Shota PHARTENADZE (GEO) in the last 10 seconds but no fleeing and he loses the challenge the match 5-3.

14:50: 2021 world champion Abasgadzhi MAGOMEDOV (AIN) with a big four over V. BLIASETSKYI (UKR) and then gets the pin at 61kg. He moves into the semifinals. Top performance from Magomedov

14:42: World U23 champion Amirmohammad YAZDANI (IRI) more than met the challenge of two-time world senior medalist Ernazar AKMATALIEV (KGZ), he pummeled him. Yazdani twice scored four points off a driving double-leg tackle before finishing off an 11-0 technical fall with a stepout to advance to the 70kg semifinals. Next up is Ramazan RAMAZANOV (BUL).

14:41: Yoshinosuke AOYAGI (JPN) will think about the last 10 seconds of his quarterfinal against Arman ANDREASYAN (ARM). Leading 3-2, he went into defensive and Andreasyan tried a big throw. Aoyagi tries to use that momentum to throw over but Andreasyan falls on top of the Japanese and gets two points. Japan challenges the call but the challenge is lost. A 5-3 win for Andreasyan

14:39: Returning silver medalist Zain RETHERFORD (USA) is into the semifinals with a 9-2 win over ABHIMANYOU (UWW). Retherford looks so much in control of his wrestling.

14:30: The quarterfinals' actions begin with 70kg on all four mats. Watch out Mat B with Ernazar AKMATALIEV (KGZ) wrestling Amirmohammad YAZDANI (IRI).

14:25: Javrail SHAPIEV (UZB) is looking like a force to be reckoned with at 86kg. After knocking off top-seed Sebastian JEZIERZANSKI (POL), he rolled into the quarterfinals with an 11-0 rout of Osman GOCEN (TUR). 

14:13: Hassan YAZDANI (IRI) puts the pressure on Bat Erdene BYAMBASUREN (MGL) but has to settle for four stepouts in their 86kg clash. But when the three-time champion finally gets the Mongolian onto the mat, it's lights out with a quick 11-0 technical fall and a place in the quarterfinals.

14:13: David TAYLOR (USA) with a 40-second win in the 1/8th finals. A cradle to gut-wrench for the technical superiority. Who will stop the Magicman?

14:10: Myles AMINE (SMR) with a hard-fought win over Zushen LIN (CHN) at 86kg. Just the workhorse he won, Amine looks solid here

14:02: Reigning champion Taha AKGUL (TUR) has his hands full with Giorgi MESHVILDISHVILI (AZE), but forges a 2-0 victory to advance to the 125kg quarterfinals. Akgul received an activity point in the first period and had a stepout in the second, but was never in danger in a staid bout.

14:00: Geno PETRIASHVILI (GEO) will be thanking his stars as he survives a final second takedown attempt from Abdulla KURBANOV (AIN). Petriashvili wins 6-5 to make the quarterfinals at 125kg. He came back from 4-0 down to win this.    

13:50: Amir Hossein ZARE (IRI) gets the gut-wrench and moves into the quarterfinals with a 10-0 win over Jonovan SMITH (PUR). Just before this match, the 2021 world champion Abasgadzhi MAGOMEDOV (AIN) dominated Weiyu LI (CHN) to win at 61kg

13:28: Taiyrbek ZHUMASHBEK UULU (KGZ) up against Intigam VALIZADA (AZE) on Mat A at 61kg. He runs to a 5-0 with a four-pointer and secures the pin over Valizada.

13:21: Ernazar AKMATALIEV (KGZ) fights out of a 0-4 hole and scores 10 points in the second period to advance at 70kg with a 12-6 win over Marc DIETSCHE (SUI). The bronze medalist from last year set up a mouth-watering clash with Amirmohammad YAZDANI (IRI), who defeated Magomed KHANIEV (AZE) 6-0 in a match that had a lot more action than the score indicates.

13:15: Amr HUSSEN (EGY) got the better of the U23 world champion Giorgi ELBAKIDZE (GEO) using two four-pointers and win 14-4 at 70kg

13:03: How awesome is David TAYOR (USA)? The defending 86kg champion needs just 15 seconds to end his opening match against Sofiane PADIOU BELMIR (MAR). Taylor counters a tackle attempt by applying a cradle, rolling backwards and putting another overmatched opponent on their back for the fall.

13:01: Asian champion Azamat DAULETBEKOV (KAZ), a bronze medalist here a year ago, has little trouble putting away Domantas PAULIUSCENKO (LTU) 9-0 at 86kg. In the round -of-16, he will face Arslan BAGAEV (AIN), a 12-2 winner over Ethan RAMOS (PUR) moments later on an adjacent mat.

12:47: Oceania champion and sometime beach wrestler Jayden LAWRENCE (AUS) will someday be able to tell his grandkids how he scored a takedown on the great Hassan YAZDANI (IRI). And how he lasted until the second period. But the inevitable result was a victory by fall after building an 8-2 lead for Yazdani as he aims for a fourth career world gold.

12:18: Former champion Amir ZARE (IRI), with the loud Irani contingent in the stands spurring him on, gets a takedown and a stepout in each period and easily handles Dzianis KHRAMIANKOU (AIN) 7-2 at 125kg. 

12:22: In a battle of Asian giants, Zhiwei DENG (CHN) gets the decisive activity point with 40 seconds to knock out Lkhagvagerel MUKHTUR (MGL) 2-1 at 125kg. Deng was a world silver medalist in 2018, and Munkhtur finished second last year.

12:00: We apologize for the technical difficulties. The Arena and Streams are back up

Flo

11:20: Abasgadzhi MAGOMEDOV (AIN), the 2021 world and European champion, gets his campaign at 61kg off to a flying start with a 10-0 trouncing of Nikolai OKHLOPKOV (ROU). 

10:40: Amirmohammad YAZDANI (IRI), one of the favorites in the non-Olympic 70kg, gets over his first hurdle with an 11-1 technical fall over Patryk OLEGCZYN (POL) in the qualification round.

10:30: We are kicking off with 70kg. Magomed KHANIEV (AZE) vs Sanzhar DOSZHANOV (KAZ) on Mat A, Patryk OLENCZYN (POL) vs Amirmohammad YAZDANI (IRI) on Mat B, Marc DIETSCHE (SUI) vs Brian OLOO (KEN) on Mat C and Ramazan RAMAZANOV (BUL) vs. Perman HOMMADOV (TKM).

10:00: Welcome to the day one of the World Championships. Little cloudy outside we are ready for some wrestling action.