#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Japan puts four in World Championships finals

Tuesday, September 19, 2023 - 19:21 By Vinay Siwach

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BELGRADE, Serbia (September 19) -- A few legends of the sport have fallen at this World Championships in Belgrade and Adeline GRAY (USA) joined that unwanted list as Yuka KAGAMI (JPN) defeated her in the quarterfinals at 76kg.

Gray, coming back to wrestling after giving birth to twins, was looking to become a seven-time world champion which would have made her the United States' most successful wrestler. But Kagami ruined that plan by etching a 4-1 win after two takedowns against Gray's one point in the activity period.

Kagami then return to beat Milaimys MARIN (CUB) 5-1 and confirm her ticket to Paris Olympics as Japan will be sending the medalist from the World Championships directly to the 2024 Games.

"I was very excited and nervous for the Gray bout," Kagami said. "But I think I came prepared to win the match."

Kagami will take on Aiperi MEDET KYZY (KGZ) for the gold medal as the Kyrgyzstan wrestler defeated Tatiana RENTERIA (COL), another Pan-Am star, via fall in the other semifinal.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) managed to win 4-2 against Ziqi FENG (CHN). (Photo: UWW / Kadir Caliskan)

While she did not lose, Yui SUSAKI (JPN) had a rare off day on the mat as her opponents managed to score three points on her in two bouts. The first was Alisson CARDOZO (ECU) who scored a stepout before Susaki punished her with a leg lace. Susaki pinned Emilia VUC (ROU) in the quarterfinals.

Ziqi FENG (CHN) pushed Susaki to the limits, even scoring exposure over Susaki, but the Tokyo Olympic champion hung on for a 4-2 win and an automatic ticket to Paris where she will look to defend her title.

Susaki, who failed to hold her tears back in an interview, said that it was a tough bout but she was prepared.

"The Chinese wrestler was strong in defense and power," Susaki said. "Before this tournament, I was in a difficult situation which I will talk about only after gold medal tournament."

In a repeat of last year's final, Susaki will take on Otgonjargal DOLGORJAV (MGL) who now has a 2-1 head-to-head record over Sarah HILDEBRANDT (USA).

Dolgorjav defeated Hildebrandt 7-5 in a rematch of last year's semifinal also won by Dolgorjav. Hildebrandt had won by technical superiority when the two met in the Ranking Series in Budapest.

Hildebrandt's loss also means that Mariya STADNIK (AZE), who lost to the USA wrestler, will have to travel to another Olympic Qualifiers to secure a trip to  Paris.

Tsugumi SAKURAI (JPN)Tsugumi SAKURAI (JPN) beat Helen MAROULIS (USA) for the second straight year. (Photo: Amirreza Aliasgari)

In the third Olympic weight class of the day, Tsugumi SAKURAI (JPN) also confirmed her ticket to Paris after beating (and also spoiled her birthday) Rio Olympic champion Helen MAROULIS (USA) 6-0 in the semifinal. This was her second win over the American as Sakurai won the final last year over Maroulis.

But a tought test awaits her in the final as 59kg world champion Anastasia NICHITA (MDA) dropped to the Olympic weight and dominated her opponents.

She opened with a win over Olympic bronze medalist Evlina NIKOLOVA (BUL) and then went on to beat Odunayo ADEKUROYE (NGR) 10-0 in the quarterfinals. Elvira KAMALOGLU (TUR) was no match as Nichita once again won 10-0.

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN) reached the 65kg final at the World Championships. (Photo: UWW / Amirreza Aliasgari)

In the only non-Olympic weight class in action on Tuesday, 62kg world champion Nonoka OZAKI (JPN) returned to the world finals, this year at 65kg. She beat Tatsiana PAULAVA 10-0 in what was her third win of the day, all without giving up a point.

Macey KILTY (USA) will try to stop her from winning the gold for a second straight year.