#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Aitmukhan: From volunteer at Worlds to Kazakhstan's first world champ

Tuesday, September 19, 2023 - 15:31 By Vinay Siwach

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BELGRADE, Serbia (September 19) -- Daulet NIYAZBEKOV (KAZ) was hoping to become Kazakhstan's first-ever Freestyle world champion when he reached the 65kg final at the World Championships in 2019. He failed after losing to Gazdhimurad RASHIDOV.

In that final, Rashidov took a bleeding timeout. A volunteer, Rizabek AITMUKHAN (KAZ), ran out to clean the blood dropped on the mat. Little did Niyazbekov or Kazakhstan know that the tall volunteer would go on to achieve what Niyazbekov failed to.

Born in Kyzyltu, a village with only 600 people in the northern region of Kazakhstan, Aitmukhan became the central Asian country's first-ever world champion in Freestyle on Monday as he defeated Osman NURMAGOMEDOV (AZE) in the 92kg final in Belgrade, Serbia.

In a thrilling final, Aitmukhan made a comeback after being down 2-0. He scored a stepout and caution with 30 seconds left. His criteria lead was threatened by Nurmagomedov in the final second when he almost scored a pushout. But Aitmukhan pushed the Azerbaijan wrestler out of bounds and won 6-2.

"The final match was very intense and tough," Aitmukhan said. "I noticed that he was getting tired. I used that moment and snatched the victory. We work hard, but all the success comes from God."

This victory was after five other wrestlers from Kazakhstan had tried to win the elusive Freestyle gold in the country's wrestling history to check out another box. With a Freestyle world champion, Kazakhstan is now without a world champion only in Women's Wrestling.

Aitmukhan's gold medal was also the first for Kazakhstan at the World Championships since Mkhitar MANUKYAN's (KAZ) won the last one in 1999 in Greco-Roman.

"This victory is the biggest in my life," Aitmukhan said. "I’ve been working for it for so many years. I would like to dedicate this win to my country and to my grandmother, she would have been 81 years old today [Monday]. But she passed away 3 years ago. This victory means a lot to me."

Back in 2019, Aitmukhan was the fourth-placer at the World School Combat Games and later won bronze at the U15 Asian Championships. He competed at the U23 Asian Championships as a 17-year-old and won gold at 92kg. Four months later, he was at the U23 World Championships but lost to Amirhossein FIROUZPOUR (IRI) in the first round and to Feyzulla AKTURK (TUR) in the bronze medal bout. Akturk also defeated him in the bronze medal bout at the 2023 Ibrahim Moustafa Ranking Series.

But as fate would have it, he would return to Astana in April this year, for the Asian Championships and enter the final. The 19-year-old finished with a silver medal against another teenager Arash YOSHIDA (JPN). He stepped on the top of the podium at the U23 Asian Championships before adding bronze at the Budapest Ranking Series. In an agonizing close U20 World Championships final in Amman in August, he finished with a silver medal.

The run in Belgrade saw him beat European champion Akturk 11-0 in the quarterfinals and returning bronze medalist Miriani MAISURADZE (GEO) 8-1 in the semifinals.

For a wrestler who began only in 2014, the success meant that he was on the path to achieving something historic. Ironically, he had no liking for the sport as well.

"My dad made me wrestle by force nine years ago," he said. "I didn’t want to train at all, by the he made me do that. And then I liked it. And now, 9 years later I am a world champion, the first one in Kazakh history. I think it’s not a bad result for a 19-year-old."

The losses at the Asian and U20 World Championships fueled Aitmukhan's effort to win the gold in Belgrade.

"In the Asian championships final and in U20 Worlds, there was that moment when I had to push myself. But that wasn’t enough," he said. "This time I felt the same during the match. I realized that if I didn’t do it now, I might not ever get this chance again. So, I tried my hardest and I did it."

Now that one goal is achieved, Rizabek will move to the Olympic weight class of 97kg. 

"We’ve decided that it’s the last world championships in this weight class, next year I’ll move up to the Olympic weight 97kg," he said. "I’ll wrestle for an Olympic spot. I will try to become an Olympic champion."