#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Tokyo silvers Fumita, Aleksanyan book Paris Olympic trip in Belgrade

By Vinay Siwach

BELGRADE, Serbia (September 22) – Two Tokyo Olympic silver medalists will look to win a gold medal in Paris next year after Kenichiro FUMITA (JPN) and Artur ALEKSANYAN (ARM) qualified for the Paris Olympics by reaching the final in the respective weight classes at the World Championships in Belgrade.

Fumita, a two-time world champion, reached the final at 60kg while Aleksanyan, a three-time Olympic medalist including gold, reached the gold medal bout at 97kg.

Kyrgyzstan and Cuba earned Paris Olympic quotas as well with world champion Zholaman SHARSHENBEKOV (KGZ) reaching the final at 60kg and Gabriel ROSILLO (CUB) at 97kg after he stunned Tokyo bronze medalist Mohammadhadi SARAVI (IRI) in the semifinal.

Fumita defeated Gevorg GHARIBYAN (ARM), who defeated returning silver medalist Edmond NAZARYAN (BUL) in the first round, 5-1 in the semifinal as he got two turns from par terre while defending successfully when he was put in the same position.

But the Japan star's biggest test was in the first bout when he faced former world champion Victor CIOBANU (MDA). Fumita was saved by a challenge from the Japan corner after Ciobanu was awarded a takedown and a four-point throw. In the replay, it was seen that Ciobanu blocked Fumita's attack by hands below Fumita's waist. As a result, Fumita was awarded two penalty points.

The two also met in the quarterfinals at the 2019 World Championships, with Fumita notching a wild 12-5 win en route to his second career gold.

“In the first round, more than my ability, it was the decision of the gods,” Fumita said. “I didn't feel like he touched my leg. But it was definitively shown and I went on to win. If there is a wrestling god, I thought I can't waste the opportunity it gave me.”

As per Japan federation rules, a wrestler who earns the Paris Olympic quota with a medal at the World Championships automatically secures a spot on the Japanese team to Paris.

For Fumita, the trip to Paris will be extra special as his father, who was also his high school coach, and his wife will join him on the trip.

“My condition is not at the very best,” he said. “I went through various things to get here. But my feeling is strong that I have to return with [the Paris berth]. My father also really wants me to take him to Paris. My wife, too. I'm really happy that I can proudly bring them with me to the arena in Paris.”

The 3-1 win over Ciobanu and the 5-1 victory in the semifinal were unlike the Fumita of old. The Japanese star was known for his big moves, which even cost him a few bouts in the past, but he has made peace with his subdued way of wrestling to earn wins.

“Last year was really disappointing,” he said. “But if that's the way world wrestling is, instead of doing spectacular moves, to win I can just be very basic. I've spent the past year thinking about it. It's really plain now. Honestly speaking, it's not interesting for me to do it. And it's probably not interesting to watch.”

Fumita will hope to continue his form in the final against defending champion Sharshenbekov who he defeated in the Asian Championships final 4-0 in 2020 in New Delhi.

“He's the defending champion and I'll be the one as the challenger. I'll try to do like I did four years ago,” Fumita said referring to his gold-medal run in Astana in 2019.

Zholaman SHARSHENBEKOV (KGZ)Zholaman SHARSHENBEKOV (KGZ) won his semifinal against Mehdi MOHSEN NEJAD (IRI) 4-3. (Photo: UWW / Kostadin Andonov)

Sharshenbekov has since improved significantly, winning the World and Asian Championships last year along with the world silver in 2021.

He was in a league of his own, making it to the semifinal against Mehdi MOHSEN NEJAD (IRI) with three technical superiority wins.

Mohsen Nejad was on his way to upset the world champion but Sharshenbekov scored a stepout to earn a 4-3 lead and defended it to beat the Iranian.

Sharshenbekov led 3-0 after a front roll from par terre but gave up a takedown when failing to get through a headlock. Mohsen Nejad got the criteria 3-3 lead when Sharshenbekov was called passive in the second period but that was short-lived as Sharshenbekov scored a stepout for one point.

At 97kg, Aleksanyan showed unreal par terre game winning three of his four bouts when his opponent was put in the par terre. He took only a minute and 57 seconds to beat Artur OMAROV (CZE) in the quarterfinal and five seconds more to beat Mindaugas VENCKAITIS (LTU) in the semifinals.

Artur ALEKSANYAN (ARM)Artur ALEKSANYAN (ARM) works a gut-wrench against Mindaugas VENCKAITIS (LTU). (Photo: UWW / Amirreza Aliasgari)

Aleksanyan will look to win his fifth world title on Saturday against former U20 world champion and Tokyo Olympian Rossilo who secured a 3-0 win over 2021 world champion and returning bronze medalist Saravi in the semifinal.

Rosillo got the 1-0 lead when Saravi was called passive in the first period. But he used an arm drag to body-lock Saravi and get two points for a correct throw. Saravi never got going after that.

Rosillo's win brings Peter OHLER (GER), Rustam ASSAKALOV (UZB), and U20 world champion Abubakar KHASLAKHANAU (AIN) to the repechage. One of them will wrestle Saravi for the bronze medal.

In the only non-Olympic weight class in action on Friday, 72kg, returning world champion Ali ARSALAN (SRB), silver medalist Ulvi GANIZADE (AZE) and bronze medalist Selcuk CAN (TUR) failed to reach the final.

Ibrahim GHANEM (FRA) became the first French Greco-Roman wrestler since 2014 to reach the final of the World Championships after he defeated Can 4-0 in the semifinals while Robert FRITSCH (HUN) managed to see off Shingo HARADA (JPN) 3-1 in the other semifinal.

Fritsch, who lost to Arsalan last year, was trailing 9-5 in the quarterfinal against Arsalan but scored a pin over the Serb who seemed to have given up due to exhaustion.

With Arsalan's loss, U20 world champion Daniel SHORABI (IRI) will return to Iran without a medal as he lost to Arsalan 7-7.