#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

World Championships GR 60kg, 72kg, 97kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 22) -- With only three weight classes on Friday, the World Championships is entering its final days. Greco-Roman stars in 60kg, 72kg and 97kg will take the mats with 60kg and 97kg being the Olympic weight classes.

WATCH LIVE | MATCH ORDER | DAY 6 RESULTS

The semifinals for the evening session:

72kg
Robert FRITSCH (HUN) vs. Shingo HARADA (JPN)
Selcuk CAN (TUR) vs. Ibrahim GHANEM (FRA)

60kg
Kenichiro FUMITA (JPN) vs. Gevorg GHARIBYAN (ARM)
Mehdi MOHSEN NEJAD (IRI) vs. Zholaman SHARSHENBEKOV (KGZ)

97kg
Artur ALEKSANYAN (ARM) vs. Mindaugas VENCKAITIS (LTU)
Gabriel ROSILLO (CUB) vs. Mohammadhadi SARAVI (IRI)

14:50: Gabriel ROSILLO (CUB) overpowers U20 world champion Abubakar KHASLAKHANAU (AIN) 8-5 in the 97kg quarterfinal. Both exchanged four-pointers before Khaslakhanau was awarded a point for Rosillo's foul. But the Cuban hit another four and was close to a fall but ultimately won 8-5

14:47: Mohammadhadi SARAVI (IRI) returns to the semifinals at 97kg as he beats Felix BALDAUF (NOR) 4-1. Saravi got a turn from par terre to lead 3-0. Baldauf got two passivity advantages in the second period but failed to score. During the second par terre, Saravi stopped him mid-turn and scored a reversal. 

14:42: Once again, Artur ALEKSANYAN (ARM) was put on top of par terre first and never gave his opponent a chance to be on offense again. Aleksanyan reeled off four rolls against Artur OMAROV (CZE) to end their 97kg semifinal 9-0 in just under two minutes. Later today, Aleksanyan, who last year won his fifth career title, will attempt to make his eighth world final against Mindaugas VENCKATITIS (LTU), who ended the gold-medal hopes of local favorite Mihail KAJAIA (SRB) with an 8-0 technical fall.

14:35: Mehdi MOHSEN NEJAD (IRI) jumps out to a 7-0 lead in the first period against Christopher KRAEMER (GER), and that's how it ends as he advances to the 60kg semifinal and a shot a defending world champion Sharshenbekov.

14:34: Kenichiro FUMITA (JPN) got a turn from par terre and then defended his par terre position against Liguo CAO (CHN) to complete a 3-1 victory and set up a semifinal against  Gevorg GHARIBYAN (ARM)

14:31: A 9-0 shutout victory for world champion Zholaman SHARSHENBEKOV (KGZ) as he gets two four-pointers using underhooks against Islomjon BAKHRAMOV (UZB). The world champion will take on Mehdi MOHSEN NEJAD (IRI) in the semifinals.

14:26: Ibrahim GHANEM (FRA) has dominated today! He now moves into the semifinals at 72kg after a 9-0 domination of Ibragim MAGOMADOV (KAZ).

14:24: In a wild match with a bizarre finish, European champion Robert FRITSCH (HUN) is through to the 72kg semifinals by beating local favorite and defending champion Ali ARSELAN (SRB). It was ended by fall, but the Serb seemed to give up from exhaustion. He had taken a 9-5 lead with a pair of front headlock turns in the first period, but became a limp body when Fritcsh scored a takedown and easily turned him over.

14:20: Japan continues its incredible run at this World Championships as Shingo HARADA (JPN) beats returning silver medalist Ulvi GANIZADE (AZE) 6-4 after being 3-1 down. He will take on Robert FRITSCH (HUN) who pinned world champion Ali ARSALAN (SRB)

Quarterfinal action now in 72kg, 60kg and 97kg

14:10: Mohammadhadi SARAVI (IRI) executes three powerful gut wrenches from par terre and he advances at 97kg with a 7-1 win over Gerard KURNICZAK (POL). That was the final match before the start of the quarterfinals, which will begin simultaneously on the four mats starting with 72kg.

13:59: Artur ALEKSANYAN (ARM) gets put on top in par terre against Josef RAU (USA), and that only spells trouble for the American. Aleksanyan easily turns him over with a series of tilts and rolls for a 9-0 win in just over two minutes to advance to the 97kg quarterfinals.

13:55: The literally gray-beard Rustam ASSAKALOV (UZB) jumps out to a 4-0 lead against Gabriel ROSSILLO (CUB) at 97kg, but the 39-year-old two-time world medalist gives up a takedown and a 4-point throw to lose 6-4.

13:47: Mihail KAJAIA (SRB) continues to get it done at 97kg, forging a 7-5 victory over Tamas LEVAI (HUN), a bronze medalist a year ago at 82kg. Kajaia gets three gut-wrench rolls from par terre, while limiting Levai to two front headlock turns, and that was the difference.

13:34: Ali ARSALAN (SRB) would love nothing more than to win his second straight 72kg title before the home crowd, and he cut it close in his opening match. Arsalan reeled off three gut wrenches from par terre to take a 7-0 lead into the second period against Danial SOHRABI (IRI). But the Iranian gradually came back and even scored the tying takedown with two seconds, but Arselan took the win 7-7 on big-point criteria.

13:12: Mohammadhadi SARAVI (IRI), the 2021 champion and a bronze medalist last year, gets a pair of stepouts in the first period and he's through with a 3-1 win over Markus RAGGINGER (AUT) at 97kg.

12:52: Abubakar KHASLAKHANAU (AIN), two months after winning the world U20 gold at 97kg, starts his senior debut by rallying to beat Mathias BAK (DEN) 11-5. Khaslakhanau has to fight off his back in the first period, and goes ahead to stay with a 4-point takedown and 2-point throw in the second.

12:43: Mega-superstar Artur ALEKSANYAN (ARM) gets a wake-up call when Nicu OJOG (ROU) hits him with a 4-point arm throw to start their 97kg first-round match. But the multi-world and Olympic champion quickly rebounds, scoring a reversal and two gut wrenches, then adds a 4-point takedown to go into the break up 9-4. Aleksanyan adds a stepout for a 10-4 win.

12:41: Mihail KAJAIA (SRB) gets two gut wrenches from par terre, much to the joy of the home crowd, and he advances at 97kg with a 5-1 victory over Serhii OMELIN (UKR).

12:34: Returning bronze medalist Arif NIFTULLAYEV (AZE) has pulled out of his bout against Mindaugas VENCKAITIS (LTU) after he expressed pain in his heavily strapped elbow. On Mat D, Artur SARGASIAN (AIN) also suffers an elbow injury in the bout against Gabriel ROSILLO (CUB).

12:30: Who would have thought that a 97kg Greco-Roman bout would turn into a slugfest? Arvi SAVOLAINEN (FIN) comes back from 6-0 to beat Tyrone STERKENBURG (NED) via fall after leading 10-7

12:15: World champion Zholaman SHARSHENBEKOV (KGZ) had to work a little but he got the job done with a 10-2 victory over Justas PETRAVICIUS (LTU) at 60kg. Big day for the Kyrgyz world champ. He faces Pridon ABULADZE (GEO) next

12:05: Two-time former world champion Kenichiro FUMITA (JPN) has a worry-free second match, scoring two tilts from par terre to defeat Helary MAEGISALU (EST) 5-1 and advance to the round-of-16 at 60kg.

12:00: Young gun Nihat MAMMADLI (AZE) opens his World Championships with a 6-2 win over Kevin DE ARMAS (CUB) in 60kg, a weight class that is nothing less than a minefield.

11:56: Returning 60kg silver medalist Edmond NAZARYAN (BUL) has fallen at the first hurdle, and fallen hard. Former European champion Gevorg GHARIBYAN (ARM) dominates the match and finishes off a 9-0 win with go-behind takedown.

11:50: Anvar ALLAKHIAROV (AIN), the 2021 world U23 champion at 60kg, beats the 2022 champion Kerem KAMAL (TUR) 11-5. Allakhiarov is trailing when he hits a 4-point front body lock throw, which gets a 2-point leg penalty tacked on, with 21 seconds to go.

11:38: Mihail KAJAIA (SRB) thrills the home crowd by holding off two-time former world champion Metehan BASAR (TUR) 2-1 at 97kg. Kajaia, a bronze medalist in 2018, gets a steput in the first period and that proves the difference.

11:19: Never give up. Patrick SMITH (USA) falls behind 7-2 at 72kg against European bronze medalist Kamil CZARNECKI (POL), but chips away at the lead against his tiring opponent. He cuts the lead to 2 before slamming him down for a fall with just under two minutes left.

11:17: Veteran Heiki NABI (EST) won't be going for his sixth career world medal after losing his 130kg repechage match to Abdellatif MOHAMED (EGY), who gets both passivity points for a 2-0 win. The 38-year-old Nabi, the 2012 London Olympic silver medalist has won his five world medals over a 14-year span from 2006 to 2019.

10:57: What a way to get the session started! In a clash between former world champions that, in another place at another time could have been for the gold medal, Olympic silver medalist Kenichiro FUMITA (JPN) dodges a bullet and beats Victor CIOBANU (MDA) 3-1 at 60kg. As Fumita tries for the turn from par terre, Ciobanu reverses for 2, then scores an apparent 4 at the edge. But on challenge, Ciobanu is assessed a 2-point leg infraction penalty and his points are wiped out. Fumita holds on for the win. The two also met in the quarterfinals at the 2019 worlds, with Fumita notching a wild 12-5 win en route to his second career gold.

10:30: Welcome to day seven of the World Championships. All Greco-Roman day with 60kg, 72kg and 97kg wrestlers wrestling for the world title. 60kg and 97kg are the Olympic weight classes.