#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Orta, Jafarov set showdown at World Championships

Saturday, September 23, 2023 - 17:50 By Vinay Siwach

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BELGRADE, Serbia (September 23) -- Tokyo Olympic champion at 60kg Luis ORTA (CUB) will be back in Paris, although in a new weight class, made it to his first-ever World Championships final on Saturday.

Orta moved up to the 67kg weight class at the start of the year and delivered results instantly, winning the Pan-Am gold and bronze medals at the Ranking Series events.

In Belgrade, Orta was slated to face world champion Mate NEMES (SRB) in the quarterfinals and after securing a hard-fought win over the local wrestler. Amantur ISMAILOV (KGZ) tried stopping him in the semifinals but Orta scored three takedowns in his 9-1 win over the Kyrgyz wrestler.

By reaching the final, Orta confirmed a spot for Cuba at the Paris Olympics next year.

But to be a world champion, Orta will have to beat the returning bronze medalist and a young star of the sport Hasrat JAFAROV (AZE).

The 20-year-old former U20 and U23 world champion reached the final after beating three top wrestlers in three straight bouts. He first took out European silver medalist Krisztian VANCZA (HUN) before beating Olympic champion Mohammadreza GERAEI (IRI), 10-0, in the quarterfinals.

In the semifinals, Jafarov was made to work hard by Slavik GALSTYAN (ARM) for his 5-3 win. Jafarov scored a turn from par terre to lead 3-0. Jafarov was awarded a second passivity in the second period to change the score to 4-0 but he failed to score any points.

Galstyan scored a takedown in the second period and cut Jafarov's lead to 4-2 and got a stepout in the final second to make it 4-3. Armenia's challenge for fleeing could not be confirmed on review, adding a point to Jafarov's score.

At 87kg, David LOSONCIZ (HUN) showed why he is the most dynamic wrestler of the weight class, mauling his opponents in the run to the final. After winning his first two bouts via technical superiority, he defeated Kiryl MASKEVICH (AIN) 6-1 in the final before a brutal rolling of Semen NOVIKOV (BUL) in the semifinals.

He will face European silver medalist and returning bronze Ali CENGIZ (TUR) for the gold who scored a come-from-behind victory over Nursultan TURSYNOV (KAZ) in the other semifinal. 

Cengiz had earlier beaten Olympic champion Zhan BELENIUK (UKR) 3-1 in the 1/8 finals before winning 3-3 against Jalgasbay BERDIMURATOV (UZB) who was a silver medalist at 82kg last year.

In the non-Olympic weight class, two-time world silver medalist Leri ABULADZE (GEO) will try to win a gold medal as he reached the final for the third straight year. Abuladze defeated Stefan CLEMENT (FRA) 3-1 in the semifinals.

For the gold, Abuladze will have a rematch of the 2022 European Championships final as Murad MAMMADOV (AZE) reached the final after beating Georgij TIBILOV (SRB) from the other side of the bracket. Abuladze won the gold at Euros 3-1.