#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

World Championships GR 63kg, 67kg, 87kg semis set

By Vinay Siwach

BELGRADE, Serbia (September 23) -- The final full day of the World Championships, which has been unimaginable, is here. Two more Olympic weight classes in Greco-Roman and one non-Olympic weight class will be in action. The Olympic weight classes are 67kg and 87kg while 63kg is the non-Olympic weight class.

WATCH LIVE | MATCH ORDER | DAY 7 RESULTS

14:28: In an entertaining match between the Olympic and world champions that caps the session, Luis ORTA (CUB) gets a stepout in the second period to clinch a 3-2 victory that ends the world reign of Mate NEMES (SRB) at 67kg. Nemes opens the match with a 2-point throw, and Orta responds with a takedown. Noticeably and unusually, there were no passivity points. Orta, the Tokyo Olympic champ at 60kg, is looking for his first world medal.

14:22: Amantur ISMAILOV (KGZ) comes up with a pair of big throws -- although one bordered on the dangerous -- to oust Joni KHETSURIANI (GEO) 10-0 in their 67kg quarterfinal. Ismailov, a bronze medalist a year ago, gets a takedown and immediately secures a reverse body lock. He executes a lift-and-dump for 5, then repeats it. But the second doesn't go as well, and Khetsuriani hits chest-first on the mat. Ismailov still gets 2 for it, which the Georgian side challenges and loses.

15:24: Hasrat JAFAROV (AZE) gets it done! He gets two four-pointers in his big win over Olympic champion Mohammadreza GERAEI (IRI) for a 10-0 win in the 67kg quarterfinals. He will take on Slavik GALSTYAN (ARM) who moved on with a 9-0 win over Alejandro SANCHO (USA).

15:16: Semen NOVIKOV (BUL) gets it done with a 5-3 win over Alex KESSIDIS (SWE) and he moves into the 87kg semifinals. He will take on Losonczi.

15:15: David LOSONCZI (HUN) celebrated his 9-1 win as he got a four-pointer against Kiryl MASKEVICH (AIN) but on a challenge, it was just two. The score was reversed to 6-1 but Losonczi still got it done to move into the semifinals at 87kg.

15:14: Nursultan TURSYNOV (KAZ) avenges his loss in the final of the Asian Championships in April to Naser ALIZADEH (IRI), nailing a 4-point headlock throw in the second period to clinch a 9-4 win and a place in the semifinals at 87kg.

15:11: 2022 bronze medalist Ali CENGIZ (TUR) makes the most of the point-less second chance at par terre, scoring with a gut wrench to edge two-time world medalist Jalagasbay BERDIMURATOV (UZB) 3-3 on last-point criteria and grab a place in the 87kg semifinals.

15:00: Murad MAMMADOV (AZE) with some strong defense against Hrachya POGHOSYAN (ARM) and wins 3-1 in the 63kg quarterfinal. On Mat D, Stefan CLEMENT (FRA) with a victory via superiority against Astemir BIZHOEV (AIN). He will take on Leri ABULADZE (GEO)

15:00: Leri ABULADZE (GEO) gets the second passivity point and that's enough to get by Oleksandr HRUSHYN (UKR) 1-1 on last-point criteria, putting last year's silver medalist into the 63kg semifinals. 

14:58: Georgij TIBILOV (SRB) gives the host country its first semifinalist of the night, hitting a 4-point throw from par terre in the second period to defeat Ivan LIZATOVIV (CRO) 5-2 at 63kg. Tibilov was a European bronze medalist at 60kg who is making his senior world debut. 

We are beginning with the quarterfinals on day eight at 63kg, 67kg and 87kg

14:40: If only wrestling was easy! Kyotaro SOGABE (JPN) got a 7-0 lead over Mohammadreza GERAEI (IRI) in the first period but Geraei began the second with a takedown, big lift for four points which Sogabe reversed and won 16-5. Iran challenged for a foul and on review, the score was reversed to 8-7 Geraei leading. Sogabe is aware of the Geraei's low gas tank. Geraei is penalized for fleeing. He holds 10-10 criteria lead. Geraei with an 11-10 win after Japan's challenge for fleeing but Japan lost the challenge

14:30: Olympic champion Luis ORTA (CUB) makes short work of Mihai MIHUT (ROU) in the 67kg bout and he earns a shot at world champion Mate NEMES (SRB) in the quarterfinals.

14:20: Former world silver medalist Kiryl MASKEVICH (AIN) with a 5-3 win over Hannes WAGNER (GER) after he hit a big four-pointer in the second period. He moves into the 87kg quarterfinals

14:06: Mate NEMES (SRB) stays on track toward a second straight title at 67kg with a 5-1 victory over Vinayak PATIL (UWW). Nemes will know in a few minutes if he will be facing Olympic champion Luis ORTA (CUB) in the quarterfinals.

14:03: A classic 5-1 win for returning bronze medalist Hasrat JAFAROV (AZE) over Krisztian VANCZA (HUN) as he moves into the quarterfinals at 67kg    

13:57: Amantur ISMAILOV (KGZ), a bronze medalist a year ago, launches a 5-point throw to finish off Madamadassa SYLLA (FRA) 8-0 and book a spot in the 67kg quarterfinals.

13:50: Ali CENGIZ (TUR) ends the gold-medal aspirations of Zhan BELENIUK (UKR) with a 3-1 victory at 87kg to advance to the quarterfinals. Cengiz has the criteria after receiving the second passivity point, and he gets 2 when he stops a front-headlock roll attempt by the Olympic champion.

13:48: Lasha GOBADZE (GEO), the 2019 champion at 82kg and a three-time medalist, is out of the gold hunt at 87kg after being dealt a 3-1 loss by Semen NOVIKOV (BUL), who is into the quarterfinals.

13:45: Victor CIOBANU (MDA) tries an arm spin when leading 7-6 in the final 15 seconds but  Liguo CAO (CHN) defends the moves and is awarded two points. Moldova challenges for a slip but loses the challenge and the match 9-7 in the 60kg repechage

13:26: Jalgasbay BERDIMURATOV (UZB), the silver medalist last year at 82kg who has moved up to the Olympic weight of 87kg, gets into the quarterfinals by the skin of his teeth. Trailing 2-0 against world U23 champion Exauce MUKUBU (NOR), he gets the passivity point. He can't fully complete his throw attempt, but upon challenge, is awarded 1 for a stepout. That gives him a 2-2 win on last-point criteria.

13:08: Olympic silver medalist Parviz NASIBOV (UKR) falls at the first hurdle at 67kg to 2022 European champion Murat FIRAT (TUR). Firat scores a pair of rolls from par terre in the first period and never looks back in posting an 8-1 win.

12:57: Olympic champion Mohammadreza GERAEI (IRI) is on his way to giving up a stepout when hits a lateral drop for 4 against Asian champion Abror ATABAEV (UZB). Atabaev gets a gut wrench from par terre in the second period, but it's not enough and the Iranian star advances to the 67kg 1/8 finals with a 6-3 win. He will next face the Asian silver medalist, Kyotaro SOGABE (JPN), who annihilated Niklas OEHLEN (SWE) 9-0.

12:44: Defending champion Mate NEMES (SRB) survives a last chance for a throw by Minseong KWON (KOR) and adds a last-second takedown for a 6-2 win at 67kg and a place in the quarterfinals. Nemes got both passivity points, adding a gut wrench after the first one. Kwon scored a takedown in the first period and, trailing 4-2 in the second period, had a chance on top in par terre. He got Nemes off his feet, but could not execute a proper throw for points.

12:30: Luis ORTA (CUB), the Tokyo Olympic champion at 60kg, made quick work of Souleyman NASR (TUN) in his opening match at 67kg, scoring a takedown and reeling off four gut wrenches for an 8-0 win in 1:30. Orta comes into Belgrade coming off a pair of third-place finishes at Ranking Series events in Bishkek and Zagreb.

12:17: It was third-time lucky for three-time Asian champion Naser ALIZADEH (IRI), who twice lost points on challenges until a third one was overruled, giving him the lead with 15 seconds left in a 6-4 victory over Ilias PAGKALIDIS (GRE). Pagkalidis led 4-3 when Alizadeh appeared to score on two occasions, but both times the Greek side successfully challenged. But as time was running out, Pagkalidis was flagged for fleeing. This time, the Greeks lost the challenge, and Alizadeh added a stepout at the end.

12:02: Returning bronze medalist and top seed Ali CENGIZ (TUR) falls behind but hits a 4-point move at the end of the first period to go ahead 4-3 against Toni METSOMAEKI (FIN) at 87kg. He adds a takedown and ends up with a 7-3 win. But he can't relax now: next up is Olympic champion Zhan BELENIUK (UKR).

11:50: Olympic champion Zhan BELENIUK (UKR) returns to the World Championships after four years and wins his first bout over Zachary BRAUNAGEL (USA) 5-1 at 87kg. He turned Braunagel twice from par terre to secure the win

11:47: David LOSONCZI (HUN), a bronze medalist here a year ago, reels off two gut wrenches from par terre in the first period against 2020 Asian silver medalist Azat SALIDINOV (KGZ), then ends it with a takedown at the edge for an 8-0 win at 87kg.

11:29: Enes BASAR (TUR) welcomes world U23 bronze-medalist to the big time, reeling off four rolls from par terre for a 9-0 whitewashing at 63kg. Basar will next face top seed and last year's silver medalist Leri ABULADZE (GEO).

11:19: Masato SUMI (JPN), coming off a 2nd-place finish at the Grand Prix of Germany in August, picks up his first-ever win in his fifth trip to the World Championships when he gets both passivity points in a 2-0 win over Andreas VAELIS (EST) in an 87-kg qualification match.

11:05: Exauce MUKUBU (NOR) breaks Milad ALIRZAEV (AIN) and rolls to a 7-1 win at 87kg, the Olympic weight class he moved up to from 87kg.

11:04: Two-time former world U23 bronze medalist Islam ABBASOV (AZE), looking to join the Azeri medal parade, gets a pair of gut wrenches in par terre and comes out a 5-1 winner in his qualification match at 87kg over Viorel BURDUJA (MDA).

10:52: Ali ARSALAN (SRB) gets the home crowd fired up with some nasty front headlock throws en route to a 12-3 victory over Jamol JUMABAEV (UZB) in the 72kg repechage to earn a place in the bronze-medal match tonight.

10:30: Welcome to yet another full day, though the last, of the World Championships. The insane talent of 67kg will be on display and wrestlers at 87kg also taking the mat. The non-Olympic weight is 63kg.