#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

Asian Games Wrestling GR 60kg, 67kg, 77kg, 87kg Finals Set

Wednesday, October 4, 2023 - 01:47 By Vinay Siwach

Share this article

LIN'AN, Hangzhou, China (October 4) -- The 19th Asian Games are being held in Hangzhou, China with wrestling taking place at the Lin'an Sports and Culture Exhibition Center. Greco-Roman will kick off proceedings with 60kg, 67kg, 77kg and 87kg wrestlers taking the mat.

LIVE MATCH ORDER | BRACKETS

Here are the finals for the evening session

60kg
Zholoman SHARSHENBEKOV (KGZ) vs Ayata SUZUKI (JPN)

67kg
Katsuaki ENDO (JPN) vs Meiirzhan SHERMAKHANBET (KAZ)

77kg
Akzhol MAKHMUDOV (KGZ) vs Amin KAVIYANINEJAD (IRI)

87kg
Naser ALIZADEH (IRI) vs Jalgasbay BERDIMURATOV (UZB)

12:29: World champion Zholoman SHARSHENBEKOV (KGZ) and Ayata SUZUKI (JPN) confirm their 60kg final spots! Sharshenbekov with a fall over Islomjon BAKHRAMOV (UZB) while Suzuki beats Aidos SULTANGALI (KAZ) 9-0 in the other semifinals

12:25: Jalgasbay BERDIMURATOV (UZB) will wrestle for the 87kg gold medal as he beats Masato SUMI (JPN) 3-1 after a turn for par terre. Alizadeh had beaten Berdimuratov in the Asian Championships in 2022.

12:23: Amin KAVIYANINEJAD (IRI) will face Akzhol MAKHMUDOV (KGZ) in the 77kg. He dashes the hopes of the hosts by beating Rui LIU (CHN) 1-1 as he got the second par terre advantage. Liu was given a third advantage but he failed to score. The Iranian had forfeited his 77kg Asian Championships final against Makhamudov in April

12:20: World and Asian champion Akzhol MAKHMUDOV (KGZ) returns to the Asian Games final. He beats Azat SADYKOV (KAZ) 9-0 using a takedown, exposure and two turns. Makhmudov lost the 2018 Asian Games final to Mohammadali GERAEI (IRI).

12:17: Naser ALIZADEH (IRI) into the final at 87kg at the expense of Sunil KUMAR! Alizadeh had two turns from par terre while Kumar failed to score any to go down 5-1.

12:15: Katsuaki ENDO (JPN) books his spot in the 67kg against Meiirzhan SHERMAKHANBET (KAZ). He defended his par terre against Mahmud BAKHSHILLOEV (UZB) before scoring a takedown in the second period. Bakhshilloev challenged the call but lost it. Endo with a par terre point and a throw on the edge to make it 6-1 and won with the same score.

12:10: What a start to the semifinals as Meiirzhan SHERMAKHANBET (KAZ) pins Danial SOHRABI (IRI) in 67kg. Sohrabi got the par terre advantage and scored three turns but he trapped Shermakhanbet's head when defending a reversal. Shermakhanbet challenged the call as it was not initially awarded. Sohrabi was put in par terre for that foul but he was quick to get a reversal to lead 9-2. When he was trying to finish the bout with a headlock, Shermakhanbet grabbed his arm. Sohrabi tried to hit a whizzer but that arm lock from Shermakhanbet was too tight as he put Sohrabi on his back and held him till the referee called it a pin. Top energy from Shermakhanbet who is coming back from an injury

12:00: Meysam DALKHANI (IRI) falls! Aidos SULTANGALI (KAZ) led 3-1 before a stepout from Dalkhani. But a late flurry of action saw Dalkhani score which was seen as a foul on challenge from Kazakhstan. A 4-2 win for Sultangali.

11:55: Masato SUMI (JPN) has no troubles in his quarterfinal at 87kg against Veasna CHHOEUNG (CAM). An 8-0 technical superiority win over the Cambodian. On Mat B, another win for Japan! Former Asian Championships bronze medalist Ayata SUZUKI (JPN), with the help of two challenges, survives Seung RI (PRK). Suzuki led 3-1 but Ri launched a headlock throw in the final 5 seconds. Referees called it a dangerous throw as Ri had locked Suzuki's head with both hands. Suzuki won 4-1.

11:50: In a battle of the two World Championships bronze medalists at 60kg, Islomjon BAKHRAMOV (UZB) gets the better of birthday boy Liguo CAO (CHN) 3-1. A turn the difference between the two wrestlers.

11:45: Amin KAVIYANINEJAD (IRI) with a winning takedown in the second period at 77kg. He beats Dilshod OMONGELDIYEV (UZB) 5-3 and advances to the semifinal against Rui LIU (CHN)

11:40: Azat SADYKOV (KAZ) with an 8-0 win over Wisit THAMWIRAT (THA) in the 77kg quarterfinals. On Mat B, Rui LIU (CHN) with two suplexes to beat VIKAS 9-1 and advance to the 77kg semifinals

11:30: Sunil KUMAR into the semifinals with a 9-1 technical superiority over Sukhrob ABDULKHAEV (TJK) at 87kg. He will take on three-time Asian champion Naser ALIZADEH (IRI)

11:25: Mansur NURBERDIYEV (TKM) got a takedown but that was not enough as Mahmud BAKHSHILLOEV (UZB) won 8-3 at 67kg. On Mat A, Katsuaki ENDO (JPN) is made to work hard by Razzak BEISHEKEEV (KGZ) but the Japanese won 3-1.

11:15: Naser ALIZADEH (IRI) takes his time but beats Azym ANNAMAMMEDOV (TKM) 7-1 in the 87kg quarterfinals. Then comes Jalgasbay BERDIMURATOV (UZB) with an 11-0 quick win over Maksat SAILAU (KAZ). And in no time world champion Akzhol MAKHMUDOV (KGZ) with a fall over SOPHAK KEO (CAM).

11:05: A thriller on Mat A! Meiirzhan SHERMAKHANBET (KAZ) took a 10-7 lead with two four-point throws against Lei LI (CHN) who also had a big move. Li made it 10-8 with a stepout. He scored a takedown to lead 10-10 on criteria but Kazakhstan challenged the call and it was a slip from Shermakhanbet who won 10-8

11:01: Daniel SOHRABI (IRI) ends the reign of two-time defending champion Hansu RYU (KOR) in the Asian Games! Sohrabi with two body throws to win 9-0 in the first period and move to the quarterfinals at 67kg

10:55: Meysam DALKHANI (IRI), who is wrestling at 60kg for the first time in his career, with a body lift and throw from par terre to beat GYANENDER 7-1 at 60kg. On Mat C, world champion Zholoman SHARSHENBEKOV (KGZ) was down 5-0 against Aslamdzhon AZIZOV (TJK) but has three turns from par terre plus a caution warning against Azizov to win 8-5.

10:50: Aidos SULTANGALI (KAZ) wins 11-1 against Chi Jui HUANG (TPE) and 2014 Youth Olympic champion Seung RI (PRK) gets his gut wrench going against Arslanbek ZAKIRBAYEV (TKM) to win 8-0. Both at 60kg.

10:45: Another world bronze medalist and birthday boy Liguo CAO (CHN) with a takedown and three turns to finish his pre-quarterfinal bout against Pros CHRAY (CAM) 8-0 in just 34 seconds. The crowd appreciates it.

10:40: World bronze medalist at 60kg Islomjon BAKHRAMOV (UZB) with a takedown and three turns to finish the bout 8-0 technical superiority over Tien Hai BUI (VIE). Asian silver medalist Hanjae CHUNG (KOR) survived a close call to beat Suparmanto SUPARMANTO (INA) with an 11-3 win

10:30: London Olympic champion Hyeonwoo KIM (KOR) got a solid headlock over Amin KAVIYANINEJAD (IRI) but failed to get the pin. Kaviyaninejad answered with a four-point throw and Kim failed to find an opening to comeback. Kaviyaninejad wins 8-3.

10:25: Three-time 87kg Asian champion Naser ALIZADEH (IRI) gets three turns from par terre to beat A. AZISBEKOV (KGZ) 7-1 at 87kg. A battle on Mat B between former Asian champion Sunil KUMAR and Fei PENG (CHN). Peng with a turn from par terre and leads 3-0. But Kumar stops Peng in the middle during the second turn and gets close to a fall but Peng survives to lead 3-2. Kumar gets the passivity advantage in the second period to make it 3-3 and lead on criteria. A stepout to make it 4-3 and Kumar wins at 87kg 

10:22: Back-to-back victories for Japan! Former U23 world champion Katsuaki ENDO (JPN) with two four-point moves over Firuz MIRZORADZHABOV (TJK) in a 10-0 rout at 67kg. Masato SUMI (JPN) with a match-winning stepout over Byeongcheol SHIN (KOR) to advance at 87kg.

10:18: Mahmud BAKHSHILLOEV (UZB) gets to turns from par terre while defending his own to down NEERAJ 5-3 in the 67kg opening encounter. Neeraj scored a takedown in the first period but failed to get any points in the second.

10:15: Two-time defending champion Hansu RYU (KOR) with a big four-pointer from par terre and then defends that lead to win 5-1. He defends in the second period before a big upcoming bout against the U23 world champion Daniel SHORABI (IRI). Shorabi with a beautiful suplex over Yong RO (PRK) to win 5-2. Ryu vs Sohrabi confirmed

10:05: Meiirzhan SHERMAKHANBET (KAZ) with a quick 10-0 superiority over Nuttapong HINMEE (THA) to kick off proceedings at 67kg. He moves into the quarterfinals.

10:00: Welcome to the Asian Games! The Greco-Roman in four weight classes will kick off the action. World champions Azkhol MAKHMUDOV (KGZ) and Zholoman SHARSHENBEKOV (KGZ) will be in action at 60kg and 77kg.